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39 Blogging Tools to Help You Work Faster

39 Blogging Tools to Help You Work Faster | marketing de contenu | Scoop.it

When you’re finding amazing content to share on social media, one of the most valuable places to turn is your own blog and the content you create.


Via Kamal Bennani
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Autopilot Your Business's curator insight, December 11, 2014 5:29 PM

We LOVE using Buzzsumo for our research...glad you shared that one... we also use a few of the other tools you mention as well..great post

Mike Allen's curator insight, December 11, 2014 6:44 PM

Real food for thought here

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Le Bon Coin : comment l'optimiser pour le SEO mobile

Le Bon Coin : comment l'optimiser pour le SEO mobile | marketing de contenu | Scoop.it
Le Bon Coin est le 7e site le plus visité en France. Et pourtant il n'est pas en Responsive Design. Ce qui est aujourd'hui pénalisant pour les utilisateurs, mais aussi pour le SEO depuis la dernière mis à jour de Google pour mobile.
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5 Common Myths of Ecommerce Marketing

5 Common Myths of Ecommerce Marketing | marketing de contenu | Scoop.it
Ecommerce marketing presents a unique set of challenges in comparison to brick and mortar stores. Even though consumers are doing more and more shopping online, there are still cases where we would p…
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5 Online Marketing Lessons to Improve Your Marketing Authority

5 Online Marketing Lessons to Improve Your Marketing Authority | marketing de contenu | Scoop.it
On a good day, online marketing tactics work. Social messages drive traffic. Web copy prompts clicks. Landing pages drive conversions. On a really good day, all the disparate elements of online marke…
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Make a Great Online Marketing Video With These 5 Tips

Make a Great Online Marketing Video With These 5 Tips | marketing de contenu | Scoop.it
Plenty of companies and PR pros get video wrong. They don't have to.

Via Pantelis Chiotellis
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Référencement naturel (SEO) - Guide pratique complet

Référencement naturel (SEO) - Guide pratique complet | marketing de contenu | Scoop.it
Ce dossier sur le référencement est mis à jour régulièrement avec des exemples d'optimisations SEO mises en oeuvre sur CommentCaMarche.net (robots.txt, optimisation pour l'algorithme Panda, etc.). Il détaille toutes les conditions à réunir...
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SEO: The Free Beginner's Guide from Moz

SEO: The Free Beginner's Guide from Moz | marketing de contenu | Scoop.it
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides the information you need to get on the road to professional quality SEO.
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How to Improve Your SEO With LinkedIn and SlideShare |

How to Improve Your SEO With LinkedIn and SlideShare | | marketing de contenu | Scoop.it
Do you use LinkedIn or SlideShare for your business? In this article you'll discover four ways to optimize SEO with LinkedIn and SlideShare.

Via Pantelis Chiotellis
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The Complete Social Media Post Checklist

The Complete Social Media Post Checklist | marketing de contenu | Scoop.it

When writing your social media posts for your business, there are a whole bunch of things you need to consider. Here Kevan Lee runs through the essentials.


Via Kamal Bennani
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Old SEO vs New SEO: The New Way Must Replace the Old Way

Old SEO vs New SEO: The New Way Must Replace the Old Way | marketing de contenu | Scoop.it

We live in a much-changed SEO landscape. There is no long such a thing as the #1 keyword result – results vary based on a number of factors, including geographic location of the searcher, search history, and a variety of other things.

 

As such, keyword stuffing, dubious back-linking and “black-hat” tactics are no longer effective – yet we still run across them being sold to unsuspecting customers on a regular basis. So, how do you know what to do when it comes to search engine optimization? You don’t have to be an SEO expert to understand the basics, so start there.

 

Read more at:

http://www.business2community.com/seo/seo-new-way-must-replace-old-way-01204417


Via Antonino Militello
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Marco Favero's curator insight, April 15, 2015 5:13 AM

aggiungi la tua intuizione ...

Patrick Findlay's curator insight, April 15, 2015 9:50 AM

Why yesterday's #SEO has to be replaced by a newer and more optimized version today. 

Nomad Communications's curator insight, April 15, 2015 3:29 PM

Getting harder and harder to break through the clutter. Google is moving the goal posts.

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5 Design Trends to Make Your Content More Engaging #contentmarketing

5 Design Trends to Make Your Content More Engaging #contentmarketing | marketing de contenu | Scoop.it

all struggle for finding good and engaging images that can complement our content and make the blog posts more appealing to the visitors. It’s a fact that 65% of the population is a visual learner and this is something that shouldn’t be ignored.

 

Studies have also shown that adding a images to your posts have 6 times more probability of being memorized after 3 days. In this video you can see a little explanation of this Picture Superiority theory:



Via Brian Yanish - MarketingHits.com
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Le marketing de contenu : comment se distinguer de la concurrence ?

Le marketing de contenu : comment se distinguer de la concurrence ? | marketing de contenu | Scoop.it
Le contenu doit être au cœur de votre stratégie de marketing digital: 3 conseils pour vous distinguer de la concurrence qui fait rage sur le web !

Via Gaetan Baene, BOUTELOUP Jean-Paul
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Six bonnes raisons de se mettre au marketing de contenu, Par Alexandra Pinto, Expert Content Marketing chez Activis

six bonnes raisons mettre marketing contenu alexandra pinto expert content marketing chez activis
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How to Craft Headlines That Draw People to Your Content

How to Craft Headlines That Draw People to Your Content | marketing de contenu | Scoop.it
Do your headlines capture the attention of the right people? This article shares four ways to craft stronger headlines to engage your readers.

Via Peg Corwin
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Peg Corwin's curator insight, March 18, 2015 10:42 AM

Great tips of headlines that get clicks.

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Comment créer du contenu marketing utile ?

Comment créer du contenu marketing utile ? | marketing de contenu | Scoop.it
Toute marque cherche à gagner l’attention de sa cible, à transformer son attention temporaire en client fidèle. Car, ce qui fait la force d’une marque, c’est bien la régularité de sa cibl
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Le catalogue papier, allié surprenant de la vente en ligne

Le catalogue papier, allié surprenant de la vente en ligne | marketing de contenu | Scoop.it
A l’époque de l’e-commerce, les catalogues papier n’ont pas tourné leurs dernières pages. Ils restent un support important pour un grand nombre d’enseignes textiles.
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Introducing Pinterest's Marketing Developer Partners (MDP)

Introducing Pinterest's Marketing Developer Partners (MDP) | marketing de contenu | Scoop.it
People use Pinterest to plan their future, which is why content from businesses is essential in helping people discover the creative things they want to do next. With the right Pin, you can inspire someone to take action, whether that’s saving an idea for later or making a purchase from your website. To help businesses establish a more valuable presence on Pinterest, we’ve launched Marketing Developer Partners (MDP), a program that helps businesses optimize and scale their Pinterest marketing an
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Iciar Cabrera's curator insight, May 11, 2015 6:44 AM

Pinterest lanza Marketing Developer Partners  (MDP) con el objetivo de ayudar a las empresas a optimizar su presencia en Pinterest

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Why Influencer Marketing Is The New King Of Content #infographic

Why Influencer Marketing Is The New King Of Content #infographic | marketing de contenu | Scoop.it
In the last few decades, we have witnessed the golden age of traditional advertising, but it is fair to say that this period is over. Part of the reason lies in the ridiculous amount of information people are able to collect thanks to the internet. Shoppers of all kinds no longer rely on branded content…

Via Jeff Domansky, Brian Yanish - MarketingHits.com
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Jeff Oskin's curator insight, May 4, 2015 8:53 AM

Content marketing is definitely a buzz term as of late, but influencer marketing? Hold on a second! This article from wersm provides a great infographic with all the stats you need to understand the importance of a influencer marketing.

CIM Academy's curator insight, May 6, 2015 4:45 AM

Are advocates the key to brand success? This article suggests that gaining key influences can make a big difference. 

Elsie Whitelock's curator insight, May 8, 2015 8:00 AM

Simply stating the power of influencers; intriguing concept of platform to manage that.

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6 Smarter Ways to Repurpose Content for Your Online Marketing

6 Smarter Ways to Repurpose Content for Your Online Marketing | marketing de contenu | Scoop.it

The content marketing engines are primed for the year ahead. According to the 2015 Content Marketing Report, 55% of B2B businesses surveyed are increasing their content marketing budget for 2015. While the financial spigots may be opening, producing quality content may still be a challenge. Time, talent and ideas will still restrict the volume of content that can be generated. To reach their content marketing goals businesses will need to be strategic in their approach. In this blog post we will look at seven smarter ways that you can repurpose content for your website.

 


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Mark T. Armstrong's curator insight, April 30, 2015 1:18 PM

55% of B2B businesses surveyed are increasing their content marketing budget for 2015. 

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Your Storytelling Sucks! - B Squared Media

Your Storytelling Sucks! - B Squared Media | marketing de contenu | Scoop.it

Perhaps your business is telling great stories, too.

 

While it’s wonderful to talk about yourself, your story about customer service, or your family story about overcoming odds, what you really have to ask yourself when it comes to effective storytelling is what your audience is also asking:“What’s in it for me?

 

“Allow me to give you some scenarios to show you what I mean, and at the end I hope you’ll have an ah-ha moment about your content being a conversation (or not)....


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Jeff Domansky's curator insight, April 23, 2015 3:05 AM

Your storytelling probably sucks if you don't understand the difference between telling me, Me, ME stories and using effective narratives to solve problems.

Gabrielle Paillet's curator insight, April 23, 2015 6:27 AM

How to get good at storytelling with fun scenarios

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Should you Use Content Creation or Content Sharing? [Infographic]

Should you Use Content Creation or Content Sharing? [Infographic] | marketing de contenu | Scoop.it

Content is a very important part of a company’s social media presence, and as a pivotal part of your marketing mix, it’s crucial to understand whether sharing content or creating content is right for business and activities...


Via Lauren Moss
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Marco Favero's curator insight, April 22, 2015 5:40 AM

aggiungi la tua intuizione ...

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Why SEO Is Sabotaging Your Content Marketing

Why SEO Is Sabotaging Your Content Marketing | marketing de contenu | Scoop.it

For too long SEO has been dictating to content creators on the sorts of methods they should use to grow traffic. John Rampton lays out the 5 things wrong with SEO and content marketing.


Via Pim-Bim The Inbound Suite, Herve Perret
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How Google Judges Quality and What You Should Do About It

How Google Judges Quality and What You Should Do About It | marketing de contenu | Scoop.it
Why is quality important? Because Google says it is. Make your content possess true quality and raise your search rankings – Content Marketing Institute.

Via Pantelis Chiotellis
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Dean Ryan G. Martin's curator insight, April 15, 2015 6:00 AM

Quality Content + Marketing = Good Content Marketing

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Snacking content : la potion magique du marketing de contenu

Snacking content : la potion magique du marketing de contenu | marketing de contenu | Scoop.it

A l’heure ou le consommateur est « hyper-sollicité », le temps d’attention moyen d’un internaute sur le web est réduit à 8 secondes ! Dans cette course contre la montre, pourquoi ne pas


Via Kevin Dangu
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Content Marketing to the Personalized Long-Tail

Content Marketing to the Personalized Long-Tail | marketing de contenu | Scoop.it
In this post, Simon details a new content process designed to take advantage of the trend toward long-tail keywords by tying your content to more specific search opportunities.

Via Peg Corwin
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Peg Corwin's curator insight, April 8, 2015 10:41 AM

Google search has changed to focus more on the intent of the specific user.  


 "What that means, in practice, is that a search for "coffee shop" will actually have context, and one of the reasons for wanting you signed in is to allow the search engine to collect further signals from you to help understand that query in detail. That means things like your location, perhaps even your brand preferences, etc."


 The take-away for content marketers is:  "...that means understanding the audience you are attempting to capture and, in doing so, outlining the key questions they are asking every day."

Eric Webb | Marketing Executives Network Group's curator insight, April 10, 2015 8:29 AM

A must read for anyone trying to understand SEO and content. This particular post goes into specifics of a process and tools they use to increase search position for their clients. Really good.

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L'inbound marketing ou comment faire venir les clients à soi

L'inbound marketing ou comment faire venir les clients à soi | marketing de contenu | Scoop.it
Faire venir à soi les clients au lieu d'aller les chercher, en privilégiant le désir, préalablement au besoin. C'est du moins ce qu'explique Gabriel Szapiro, directeur de l'agence Saphir, dans son ouvrage 'L'inbound marketing selon la stratégie du Sherpa'. Explications.
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