Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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“Estrategia de contenidos. Técnicas para que tu empresa crezca”, Eva Sanagustín

From www.evasanagustin.com

Mi último libro explica cómo las empresas de diferentes tamaños pueden utilizar los contenidos para crecer.

Eva Sanagustin:

¡Ya disponible en Amazon!

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How to Use Content Curation to Improve Your Social Media Efficiency While Getting Results

From blog.scoop.it

Want to grow your brand, increase fans, and start selling more?
Then you need to follow the marketing trends that guide the way people do business online.
And today’s biggest market trend? Social media.

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Content Curation Platform for Business Use: 4 Checklist Requirements

From www.curata.com

With all the content curation tools available to today’s marketers, it can be hard to decipher what makes one platform more valuable than another. This can
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Reciclaje de contenidos: cómo puedes cuidar tu entorno online

From www.latirademarketing.com

Reciclar forma parte del consumo responsable y hará que nuestras generaciones y audiencias futuras puedan disfrutar de un contenido de calidad. ¡A reciclar!
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7 Advanced Research Methods To Find the Real Needs of Your Audience

From nichehacks.com

This post will teach you proven audience research techniques that'll allow you to understand the real needs of your customers and make informed decisions
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Análisis de contenidos en hoyreka!: la base de nuestro éxito

From www.hoyreka.com

¿Sabes cómo realizar un análisis de contenidos eficazmente para el correcto diseño de tu estrategia? No es una tarea fácil, requiere de muchos ¿Sabes cómo realizar un análisis de contenidos eficazmente para el correcto diseño de tu estrategia? Pautas básicas sobre el funcionamiento de hoyreka!
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Auditoría de contenidos: ¿es hora de hacer limpieza en tu sitio web?

From www.redactorfreelance.com

¿Recuerdas el primer artículo que publicaste en tu blog? Te recomiendo hacer una auditoría de contenidos de tu sitio web para evitar los problemas que causa el contenido antiguo. ¡Es fácil!
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¿Con qué frecuencia deberíamos publicar en las redes sociales? Un experimento de HubSpot

From blog.hubspot.es

Recopilamos datos de HubSpot para determinar cuándo es el mejor momento para publicar en diferentes redes sociales.
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8 Ways to Repurpose Content to Extend its Lifespan

From www.impulsecreative.com

It has been proven that repurposing content works, so why are we still letting content die? We’ve got eight creative ways to give your dying content the CPR it needs to breathe again, and enjoy a long-lasting life— as an evergreen, multimedia force.
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How to Know If Your Content Marketing Isn’t Working

From neilpatel.com

How do you know when your content marketing isn't working? Look for these five red flags before and during the push.
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How to Use Social Media Personas to Boost Brand Engagement

From sproutsocial.com

Want to reach your brand's ideal customers via social? By crafting social media personas, you can better adapt your content and campaigns to do just that.
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Departamento de contenidos, cómo funciona y organización ideal

From syndicali.com

Tanto las grandes empresas como las PYMES necesitan de un departamento de contenidos que garantice todas las tareas relacionadas con los contenidos. ¿Cuál es la estructura ideal de ese departamento?
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What to Do When Someone Steals Your Blog Content

From problogger.com

When should you worry when someone steals your blog content and what can you do about it? ProBlogger Darren Rowse has had countless content theives steal from his sites for more than a decade - this is his advice.
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Análisis de la competencia para una estrategia de contenidos

From marketingdecontenidos.com

El análisis de la competencia es esencial en las diferentes estrategias de marketing digital y en la estrategia de Contenidos no podría ser diferente.
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Navigating the Complexities of Writing for Multiple Buyer Personas

From www.skyword.com

How can brands address multiple buyer personas with a single piece of content, while still delivering a personalized and relevant message?
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How to Reach Your Buyer Persona with SEO

From www.leightoninteractive.com

When it comes to SEO, what terms should you try to rank for? How do you decide on those terms? The answer is simple: start with your buyer persona.
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[Contenidos] Cómo hacer una auditoría para valorar la calidad de tu estrategia de contenidos –

From www.evasanagustin.com

Una auditoría de contenidos es una herramienta del content strategist muy útil para conocer el estado del inventario de contenidos de una empresa en lo que respecta a cantidad pero sobre todo en cuanto a
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How to Use Airtable for Content Audits, Part 1

From www.thinkcompany.com

Airtable is a web-based tool that makes it easy to build relational databases and spreadsheets. This is part one of two posts about using Airtable for content audits.
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The Time-Starved Marketer's Guide to Easy Buyer Personas

From blog.ezmarketing.com

As marketers, we know that identifying our ideal customer is important, but the thought of developing detailed buyer personas can be daunting. Learn how to focus your efforts and your research to gain valuable insights about your customers without taking forever.
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The Ultimate Guide to Content Curation – Pressing Words –

From pagely.com

Has anyone ever said, “As a publisher in a content-driven landscape, you are responsible for producing unique content every day,” and you scratched your head at the amount of resources it would take…
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Reciclar contenido de un ebook en nuevos formatos sin esfuerzo

From www.socialmediapymes.com

¿Invertiste mucho tiempo en la elaboración de un ebook que ya no funciona como recurso gancho? Aprende a reciclar contenido de un ebook sin esfuerzo.
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[Contenidos] Cómo hacer content curation en Twitter –

From www.evasanagustin.com

Después de explicar las opciones de content curation de Facebook, es momento de ver las posibilidades que ofrece Twitter al curator. Las he agrupado en un nuevo ebook dedicado a herramientas de contenidos. Por cierto,
*rana*'s curator insight, August 17, 11:46 AM
Siempre he sido fanática de Eva. #ContentCuration
Eva Sanagustin's comment, August 18, 3:04 PM
Gracias :)))

How to Structure Modern (Content) Marketing Departments For Success

From coschedule.com

Strong marketing teams are built on strong org charts that empower collaboration. Learn how to plan an effective marketing department structure here.
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A Content Editor Does More for Your Marketing Than Just Catching Typos

From www.skyword.com

Many marketing departments underestimate the value of and consequently under-invest in experienced editorial eyes—but good copy is good business.
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How Buyer Personas Should Inform Your Go to Market Strategy

From marketeer.kapost.com

Building personas is a crucial step to an informed and targeted marketing strategy. Know who you're talking to before you address them.
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