Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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How To Find Your Brand's Social Media Voice & Tone -Marketo

From blog.marketo.com

Your brand's social media voice & tone sets the stage for how customers perceive and interact with your company. But what are best practices surrounding social media voice & tone? What companies are doing a great job? How can you discover what's right for your brand? Matt Solar gives tips and actionable steps.
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Style Guide Template: How to Create One Your Team Will Actually Use

From coschedule.com

Effective style guides are essential for establishing brand consistency. Use our free style guide template and this post to create yours efficiently.
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[Contenidos] Encuentra tu voz y tono para conectar tu marca con tu audiencia

From www.evasanagustin.com

Las guías de estilo son un documento muy periodístico, pero igual de útil para empresas generadoras de contenidos. En ellas se define la voz y el tono con los que se han de crear las
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Finding Your Brand’s Voice: How to Shape a Tone of Voice

From www.distilled.net

Want to pin down a consistent way of speaking to your audience? Check out this training guide. 
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A simple tool to guide tone of voice – GatherContent Blog

From gathercontent.com

It can be difficult to control how you sound on the internet. Even when setting out with the best intentions, it’s extremely easy to lapse into cliched communication styles, making your message sound inauthentic. Memes, slang and colloquialisms often blend together in this expansive sea of information. This can cause people to take on inconsistent …
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How to Write a Style Guide for Your Brand

From contentmarketinginstitute.com

Learn why your brand needs a style guide and what to include, and be inspired by three top-notch brand style guides – Content Marketing Institute
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How to Create Your Own Social Media Style Guide

From blog.meetedgar.com

Whether you have multiple people writing your social updates or you do it all yourself, here’s how you can create your own style guide and stay consistent!
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Content style guides: 6 must-read articles – GatherContent Blog

From gathercontent.com

One of my favourite things about being a content strategist is the variety of things it allows me to do. One day I may be editing content, next I’m listening to customer interviews and then I’m spending longer than you can imagine choosing one word for a call to action. Oh the joys of semantics. …
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Voice, Tone & Content Guides

From voiceandtoneguides.webflow.io

Discover voice, tone, and style guides from some of the web's most respected content teams, including MailChimp, the BBC, Buffer, and more.
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Uncover Your Brand Personality in 10 Minutes or Less

From www.bigbrandsystem.com

Discover the meaning of brand personality and identify yours with this quick (free!) quiz.
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¿Qué es el Territorio de Marca? Estrategia de contenidos

From www.labschool.es

El Territorio de marca nos ayudará a dar coherencia a nuestra estrategia de comunicación al mismo tiempo que nos diferenciamos de nuestros competidores.
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Why Style Guides Are Crucial for Digital Content Creation (Without Them, Your Stories Are Just Words)

From flip.it

Style guides are crucial for quality content creation, especially in the digital age. But today, they're no longer one-size-fits-most dogmas. Here's why.
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Content Style Guide Template & Process – GatherContent

From gathercontent.com

Learn how to develop tone of voice for your organisation, and clients through putting together a Content Style Guide.
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How to achieve the right tone of voice for your brand

From econsultancy.com

The way a person speaks is one of the first things people notice.
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Our Content Strategy Unveiled: Our Plan to Grow to 40,000 Uniques in 6 months

From www.growandconvert.com

'How are they going to grow to 40,000 readers in 6 months with a blog about content marketing?' We share how we plan to stand out, and how you can too.
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How Kapost Builds a Consistent Brand Voice across the Buyer's Journey - Kapost Content Marketing Blog

From marketeer.kapost.com

Maintaining a consistent brand voice across all of your content and channels—from first engagement to closed deal to renewed customer—is one of the hardest
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5 Easy Steps to Define and Use Your Brand Voice

From contentmarketinginstitute.com

Follow these five steps to create a consistent brand voice, which is essential for localized and intelligent content. – Content Marketing Institute
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Cómo crear una línea editorial para el blog de tu negocio - Blog de Infoautonomos.com

From www.infoautonomos.com

Descubre cuales son las claves fundamentales para definir y crear la línea editorial del blog de tu negocio.
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The Beginner's Guide to Customer Support Language: How to Always Say the Right Thing

From zapier.com

Late last year, Facebook changed the “Hide/Mark as spam” option to “I don’t want to see this.”
The result?
A 58% increase in the number of people who would provide feedback on posts in their feed, caused by changing just a few words.

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A Complete Process for Developing a Content Style Guide - GatherContent: A blog about content strategy and development

From blog.gathercontent.com

Learn how to develop tone of voice for your organisation, and clients through putting together a Content Style Guide.
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