Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Auditoría de contenidos: ¿es hora de hacer limpieza en tu sitio web?

From www.redactorfreelance.com

¿Recuerdas el primer artículo que publicaste en tu blog? Te recomiendo hacer una auditoría de contenidos de tu sitio web para evitar los problemas que causa el contenido antiguo. ¡Es fácil!
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Análisis de la competencia para una estrategia de contenidos

From marketingdecontenidos.com

El análisis de la competencia es esencial en las diferentes estrategias de marketing digital y en la estrategia de Contenidos no podría ser diferente.
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[Contenidos] Cómo hacer una auditoría para valorar la calidad de tu estrategia de contenidos –

From www.evasanagustin.com

Una auditoría de contenidos es una herramienta del content strategist muy útil para conocer el estado del inventario de contenidos de una empresa en lo que respecta a cantidad pero sobre todo en cuanto a
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How to Use Airtable for Content Audits, Part 1

From www.thinkcompany.com

Airtable is a web-based tool that makes it easy to build relational databases and spreadsheets. This is part one of two posts about using Airtable for content audits.
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Social Media Audit: How to Complete Yours In 9 Steps (Free Template)

From coschedule.com

Social media audits are essential for ensuring you aren't missing opportunities to improve your presence and strategy. Make yours easy with this free template.
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How to Do a Content Audit in a Few Hours

From contentmarketinginstitute.com

Follow these three steps to do a condensed content audit in only a few hours – Content Marketing Institute
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Elabora una auditoría de redes sociales en 10 pasos

From blog.guk.es

Hoy te contamos todo lo necesario para que no se te escape nada a la hora de hacer una auditoría de redes sociales.
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How to Audit Your Content: 5 Essential Steps

From contentmarketinginstitute.com

How to conduct a content audit with these five straight-forward steps that make the process less stressful and more effective – Content Marketing Institute
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6 simple steps for conducting a sales content audit

From www.docsend.com

Do you know how your sales content performs? Here's why every company should conduct a sales content audit - and how you can do it in just 6 simple steps.
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Content mapping for the sales cycle – GatherContent Blog

From gathercontent.com

Content has to serve a purpose for the business, the audience, or both. An example of this is the sales cycle when potential buyers and customers travel through a variety of stages in which they are asking different questions and have different intentions. You need to customise content for each stage of the sales cycle …
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The 15-Minute Content Campaign Audit Template - Louder.Online

From louder.online

Any content campaign can benefit from improvement. This template for a content campaign audit will help ensure you're on track to run smooth and successful.
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How to do a content audit: 8-steps for finding and fixing your marketing

From www.orbitmedia.com

How to do a content marketing audit in 8-steps (plus, best practices for fixing your content). Measure and improve your content with these simple tactics.
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Use a Content Audit as the Key to Crafting Your Content Marketing Strategy

From blogs.oracle.com

Conducting a content audit is on the list of best practices for
nearly every content marketer.

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Never run a content audit again – GatherContent Blog

From gathercontent.com

This is the final post in our Content Audits Made Easy series. Over the past few weeks, we’ve looked at why you should audit your content, how to prepare and how to run the perfect content audit. All this has drawn from our experience researching and building Trim – a tool we’ve developed to make …
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3 steps to prepare for an effective content audit – GatherContent Blog

From gathercontent.com

This is the second of four posts in our content audits made easy series. In the first article, we looked at the 7 reasons why you should audit your content. Now that we’ve considered the benefits, it’s time to prepare for an effective content audit. Let’s dive straight in and look at the key stages …
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[Contenidos] 3 herramientas para organizar tu estrategia de contenidos

From www.evasanagustin.com

3 formas de hacer un mapa mental de la empatía, inventario de contenidos y calendario editorial.

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A Content Strategy Starter Kit for Marketers

From contentmarketinginstitute.com

Use this three-step content strategy starter kit to make good, strategic content decisions for your brand – Content Marketing Institute
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SEO Audit: 13 Steps to a Better Website

From www.stateofdigital.com

Ready to take over search engine rankings and get into the top positions for specific search terms? Not so fast. Before you start optimizing your website,
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How to Optimize Your Content Repository to Align Sales and Marketing

From www.marketingprofs.com

Content - Organizing and keeping all of your sales support content up-to-date can be challenging. And ensuring your content repository is easily accessible and searchable can be even more of a challenge.
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The Six Dimensions of Content Effectiveness - ContentWRX

From contentwrx.com

Learn the definitions for the six dimensions of content evaluation.
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[Contenidos] Cómo auditar el marketing de contenidos de tu competencia | d+m, blog de Eva Sanagustín

From www.evasanagustin.com

Sé por experiencia que a nadie le gusta la palabra auditoria, ni a alumnos ni a clientes, pero es lo que es: una auditoria permite revisar los contenidos en busca de los contenidos que sirven y los que no. Cuando se hace internamente, contar con datos estadísticos es muy útil. Si no, solo se puede recurrir a la información pública.

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How To Do A Content Audit (And Why It's Worth It!) - SuccessWorks

From seocopywriting.com

When's the last time you combed through every page on your site? Learn why content audits are so important and how to conduct one.
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6 Reasons Why You Need a Content Marketing Library

From blog.trap.it

Here are 6 reasons why you need to organize your content in a centralized location.
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How To Plan And Build A Successful Content Marketing Strategy | B2B Marketing Insider

From www.b2bmarketinginsider.com

Did you know that every day on the internet: There are 4.75 Billion pieces of content shared There are 1.8 Billion photos uploaded There are 700 Million Sn
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