Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Análisis de la competencia para una estrategia de contenidos

From marketingdecontenidos.com

El análisis de la competencia es esencial en las diferentes estrategias de marketing digital y en la estrategia de Contenidos no podría ser diferente.
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Navigating the Complexities of Writing for Multiple Buyer Personas

From www.skyword.com

How can brands address multiple buyer personas with a single piece of content, while still delivering a personalized and relevant message?
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How to Reach Your Buyer Persona with SEO

From www.leightoninteractive.com

When it comes to SEO, what terms should you try to rank for? How do you decide on those terms? The answer is simple: start with your buyer persona.
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[Contenidos] Cómo hacer una auditoría para valorar la calidad de tu estrategia de contenidos –

From www.evasanagustin.com

Una auditoría de contenidos es una herramienta del content strategist muy útil para conocer el estado del inventario de contenidos de una empresa en lo que respecta a cantidad pero sobre todo en cuanto a
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How to Use Airtable for Content Audits, Part 1

From www.thinkcompany.com

Airtable is a web-based tool that makes it easy to build relational databases and spreadsheets. This is part one of two posts about using Airtable for content audits.
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The Time-Starved Marketer's Guide to Easy Buyer Personas

From blog.ezmarketing.com

As marketers, we know that identifying our ideal customer is important, but the thought of developing detailed buyer personas can be daunting. Learn how to focus your efforts and your research to gain valuable insights about your customers without taking forever.
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The Ultimate Guide to Content Curation – Pressing Words –

From pagely.com

Has anyone ever said, “As a publisher in a content-driven landscape, you are responsible for producing unique content every day,” and you scratched your head at the amount of resources it would take…
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Reciclar contenido de un ebook en nuevos formatos sin esfuerzo

From www.socialmediapymes.com

¿Invertiste mucho tiempo en la elaboración de un ebook que ya no funciona como recurso gancho? Aprende a reciclar contenido de un ebook sin esfuerzo.
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[Contenidos] Cómo hacer content curation en Twitter –

From www.evasanagustin.com

Después de explicar las opciones de content curation de Facebook, es momento de ver las posibilidades que ofrece Twitter al curator. Las he agrupado en un nuevo ebook dedicado a herramientas de contenidos. Por cierto,
*rana*'s curator insight, August 17, 11:46 AM
Siempre he sido fanática de Eva. #ContentCuration
Eva Sanagustin's comment, August 18, 3:04 PM
Gracias :)))

How to Structure Modern (Content) Marketing Departments For Success

From coschedule.com

Strong marketing teams are built on strong org charts that empower collaboration. Learn how to plan an effective marketing department structure here.
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A Content Editor Does More for Your Marketing Than Just Catching Typos

From www.skyword.com

Many marketing departments underestimate the value of and consequently under-invest in experienced editorial eyes—but good copy is good business.
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How Buyer Personas Should Inform Your Go to Market Strategy

From marketeer.kapost.com

Building personas is a crucial step to an informed and targeted marketing strategy. Know who you're talking to before you address them.
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9 Examples of Repurposing Content to Revive Campaigns

From marketeer.kapost.com

The secret to marketing success? Repurposing content. Not every good idea is created from scratch. Check out these examples of repurposed campaigns.
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[Contenidos] Departamentos de los profesionales de marketing y comunicación –

From www.evasanagustin.com

La fórmula es muy fácil: la mezcla de una estrategia marketing y una de comunicación da como resultado una de contenidos. Dicho de otra manera aún más sencilla: si haces unos buenos contenidos, tendrás una
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[Contenidos] Datos sobre el uso del calendario editorial en las empresas –

From www.evasanagustin.com

Hace ya un año y medio puse en marcha un test de autoevaluación en mi centro de recursos para ayudarte a descubrir si tu calendario editorial tenía lo que hay que tener para considerarlo útil.
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[Contenidos] Guía de blogging corporativo: 4 preguntas imprescindibles –

From www.evasanagustin.com

La semana pasada se cumplieron 8 años del lanzamiento de mi 2º libro sobre blogging. Ahora que hay una actualización disponible bajo el título de "Manual de blogging", recupero algunas ideas sobre cómo podría ser
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The Best Email Marketing Sending Frequency According to 20 Studies

From coschedule.com

How often should marketers contact their email lists? Find out with findings drawn from 20 curated sources on the best email marketing sending frequency.
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Salario de un director de contenidos y de otros profesionales del sector

From www.socialmediapymes.com

Cuál es el salario de un director de contenidos y de otros profesionales del sector como redactores, infografistas, profesionales SEO y diseñadores. Conoce cuánto ganan y cómo saber si son las personas que necesitas para tu estrategia de marketing de contenidos.
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5 Examples of Gated Content Strategies that Generate Leads

From marketeer.kapost.com

Generating leads is a constant process of updating and adjusting to accommodate the customer's needs. These strategies do just that.
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How to Find and Reuse Your Best Content [Tools]

From contentmarketinginstitute.com

These seven practical tools can help you find, repurpose, and repost your best-performing content – Content Marketing Institute
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Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote

From heidicohen.com

Do you recycle content marketing effectively? Here are 56 ways to reuse your content marketing across 21 content formats (with examples.)
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How to Plan an Integrated Marketing Campaign

From marketeer.kapost.com

At the center of an integrated marketing campaign is a content pillar. Learn exactly how to build it—including a free template to get you started.
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Customer Journey Mapping: How to Create One the Best Way (Template)

From coschedule.com

Effective customer journey maps help companies create better experiences and retain more customers. Follow this guide + template to create one quickly.
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How to Map Content to Your Marketing Funnel to Boost Conversions

From coschedule.com

How can marketers map content to the funnel to serve customer needs at every stage? Start with this process CoSchedule used to boost conversions by 69.77%.
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