Marketing & Customer Needs - Cadbury
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Creme Egg: everything you need to know

Creme Egg: everything you need to know | Marketing & Customer Needs - Cadbury | Scoop.it
Although Creme Eggs are only available for around three months a year, the annual UK sales are over 200 million
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Seasonal products, meeting customer needs

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Cadbury Dairy Milk Marvellous Mix-Ups announces ITV sponsorship campaign

Cadbury Dairy Milk Marvellous Mix-Ups announces ITV sponsorship campaign | Marketing & Customer Needs - Cadbury | Scoop.it
Cadbury Dairy Milk Marvellous Mix-Ups, the first sharing bag from Cadbury Dairy Milk Marvellous Creations, is hitting the prime time this spring, in a new
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Promotion - advertising, sponsorship

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Tweet from @JKCorden

Tweet from @JKCorden | Marketing & Customer Needs - Cadbury | Scoop.it
Myself and @benwinston made this for @dairymilk I hope you like it! http://youtu.be/VlQ4hhJ8fAQ #FreeTheJoy
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Promotion - advertising, social media

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Tweet from @Jakeating_

Tweet from @Jakeating_ | Marketing & Customer Needs - Cadbury | Scoop.it
As if I have just found a WASP in my chocolate!! @CadburyUK
What are you gonna do about this!?! #nofilter pic.twitter.com/P2Dpeh9t6f
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Customer service - quality

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Cadbury partners with Sainsbury’s to help shoppers ‘Unwrap Joy’ this Christmas - news on creativematch

Cadbury partners with Sainsbury’s to help shoppers ‘Unwrap Joy’ this Christmas - news on creativematch | Marketing & Customer Needs - Cadbury | Scoop.it
Cadbury is working with Sainsbury’s to bring the magic of its ‘Unwrap Joy’ Christmas campaign to shoppers with an in-store activation created by Initials Marketing.
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Promotion - personal selling, merchandising, public relations

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Unwrap Gold on-pack promotion returns

Unwrap Gold on-pack promotion returns | Marketing & Customer Needs - Cadbury | Scoop.it
Mondelēz International has announced the return of the Unwrap Gold on-pack promotion, giving consumers the chance to win iconic Cadbury chocolate bars sculpted in 18ct gold.
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Merchandising

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New TV campaign for Cadbury Heroes

New TV campaign for Cadbury Heroes | Marketing & Customer Needs - Cadbury | Scoop.it
Cadbury Heroes is hitting the small screen this month, with a new TV advertising campaign beginning from 1st July.
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Promotion - advertising

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Cadbury Dairy Milk Marvellous Creations unveils Cola Pretzel Honeycomb

Cadbury Dairy Milk Marvellous Creations unveils Cola Pretzel Honeycomb | Marketing & Customer Needs - Cadbury | Scoop.it
Cadbury Dairy Milk Marvellous Creations is bringing even more marvellously wacky combinations to the range, with the launch of new Cola Pretzel Honeycomb this September.
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Product development

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Mondelēz announces Cadbury's Christmas confectionery line-up

Mondelēz announces Cadbury's Christmas confectionery line-up | Marketing & Customer Needs - Cadbury | Scoop.it
Confectionery giant Mondelēz International has revealed its marketing plans for Christmas 2013.
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Seasonal products

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Cadbury Dairy Milk collaborations launch price-marked packs for convenience retailers

Cadbury Dairy Milk collaborations launch price-marked packs for convenience retailers | Marketing & Customer Needs - Cadbury | Scoop.it
Cadbury Dairy Milk with Oreo and Cadbury Dairy Milk with Daim are bringing even more co-branded magic to convenience retailers this April, with the launch
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Price, merchandising

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Cadbury fans happy to pay more for 'inventive' NPD

Cadbury fans happy to pay more for 'inventive' NPD | Marketing & Customer Needs - Cadbury | Scoop.it
Chocolate fans seem willing to swallow price hikes if they are accompanied by exciting NPD…
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Meeting customer needs, product development, comparative advantage

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Cadbury Dairy Milk: why rounded chunks of chocolate taste sweeter

Cadbury Dairy Milk: why rounded chunks of chocolate taste sweeter | Marketing & Customer Needs - Cadbury | Scoop.it
Amy Fleming: We associate roundness with sweet tastes and angular shapes with bitterness. The Dairy Milk recipe is unchanged, but have you detected a difference since the corners were smoothed off?
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Product development, meeting customer needs, price

 

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Food & Drink Innovation Network : UK food and drink conferences, seminars, and news. » Cadbury Egg ‘n’ Spoon returns to the small screen

Food & Drink Innovation Network : UK food and drink conferences, seminars, and news. » Cadbury Egg ‘n’ Spoon returns to the small screen | Marketing & Customer Needs - Cadbury | Scoop.it
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Promotion - advertising

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How Fair Is Fairtrade Chocolate?

How Fair Is Fairtrade Chocolate? | Marketing & Customer Needs - Cadbury | Scoop.it
What does the Fairtrade logo mean on a bar of chocolate? Is it really as ethical as we think? We talk to some of the big names in the industry to find out.
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Comparative advantage

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R&R Ice Cream launches Cadbury ad campaign

R&R Ice Cream launches Cadbury ad campaign | Marketing & Customer Needs - Cadbury | Scoop.it
R&R Ice Cream is investing more than £2million in its newest licence agreement - Cadbury - with a high-profile TV and VOD advertising campaign due to b
Kenilworth GCSE Business's insight:

Promotion, product development, comparative advantage

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The winners and losers of digital marketing at the Brits

The winners and losers of digital marketing at the Brits | Marketing & Customer Needs - Cadbury | Scoop.it
Instant and on trend communication is one of the key benefits that many brands find when using social media to communicate with their consumer base. At otb we are noticing that more and more brands are picking up on the ‘marketing in the moment’ trend, especially throughout the Brit awards earlier this week.
Kenilworth GCSE Business's insight:

Promotion - advertising, social media

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Cadbury crunch: chocolatier wraps up Easter egg quality at high-tech lab

Cadbury crunch: chocolatier wraps up Easter egg quality at high-tech lab | Marketing & Customer Needs - Cadbury | Scoop.it
Mondelez R&D lab at Reading employs probing staff to set sensory standards for Bournville confectioner's products
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Product development, comparative advantage

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Initials Marketing delivers Cadbury campaign in Sainsbury's stores across the UK

Initials Marketing delivers Cadbury campaign in Sainsbury's stores across the UK | Marketing & Customer Needs - Cadbury | Scoop.it
Initials Marketing has been engaged by Cadbury to conduct in-store experiential activity at 25 Sainsbury’s stores across the UK. The Unwrap Joy campaign, which
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Promotion - personal selling, public relations

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Cadbury Crispello unveils new Vanilla Velvet variant

Cadbury Crispello unveils new Vanilla Velvet variant | Marketing & Customer Needs - Cadbury | Scoop.it
Cadbury Crispello is bringing a delicious new flavour to its range, with the launch of Cadbury Crispello Vanilla Velvet in July.
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Meeting customer needs, Female, product development

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Hazelnut flavour Cadbury Eclairs to launch this summer

Hazelnut flavour Cadbury Eclairs to launch this summer | Marketing & Customer Needs - Cadbury | Scoop.it
Cadbury Eclairs is set to bring a delicious twist to the indulgent candy category this summer, growing its range with the launch of a delicious new Hazelnut flavour.
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Product development

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New Cadbury Dairy Milk pack design unveiled

New Cadbury Dairy Milk pack design unveiled | Marketing & Customer Needs - Cadbury | Scoop.it

MEMaking its debut this month, Cadbury Dairy Milk has unveiled brand new packaging, the 21st major re-design in its 108 year history.

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Meeting customer needs, comparative advantage

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Cadbury launches new on-pack promotion

Cadbury launches new on-pack promotion | Marketing & Customer Needs - Cadbury | Scoop.it
Cadbury is launching a high-profile on-pack promotion giving customers the chance to win a money-can’t-buy prize – whatever brings them joy, made out of de
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Promotion - merchandising

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Can Cadbury Daim bar repeat Oreo CDM success?

Can Cadbury Daim bar repeat Oreo CDM success? | Marketing & Customer Needs - Cadbury | Scoop.it
Mondelez is hoping to repeat the success of its Cadbury Dairy Milk With Oreo bar with a Daim version…
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Product development, meeting customer needs

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Cadbury defends Dairy Milk bar shape shift: ‘It tastes even better’

Cadbury defends Dairy Milk bar shape shift: ‘It tastes even better’ | Marketing & Customer Needs - Cadbury | Scoop.it
Mondelez marketing director Matthew Williams has rubbished reports the company is facing a revolt over the ‘new’ Cadbury Dairy Milk it introduced a year ago.
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Meeting customer needs, price

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Does the shape of chocolate change its taste?

Does the shape of chocolate change its taste? | Marketing & Customer Needs - Cadbury | Scoop.it
Kenilworth GCSE Business's insight:

Product development, price, meeting customer needs

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