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Scooped by Allan Orup Hansen
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Goodbye, Keyword Data: Google Moves Entirely to Secure Search

Goodbye, Keyword Data: Google Moves Entirely to Secure Search | Marketing, conversions | Scoop.it
Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in "(not provided)" data, Google has made all searches encrypted using HTTPS. This means no more keyword data will be passed to site owners.
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Apple? They Make The Cheap Plastic Phones, Right? | TechCrunch

Apple? They Make The Cheap Plastic Phones, Right? | TechCrunch | Marketing, conversions | Scoop.it
Apple could learn a lot from the fall of Burberry. The once-exclusive fashion brand became associated with trashy youth by greedily licensing out its signature tan chequered pattern for use on baseball caps and other cheap clothes.
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Ten Steps to Improving Online Conversions

Ten Steps to Improving Online Conversions | Marketing, conversions | Scoop.it
The various methods used to drive traffic to a website site have been well documented over the years....
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