Marketing and Consumer Behavior
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Marketing and Consumer Behavior
Marketing and Consumer Behavior in digital, cotent marketing era.
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Research Blog: Learning from Big Data: 40 Million Entities in Context

Research Blog: Learning from Big Data: 40 Million Entities in Context | Marketing and Consumer Behavior | Scoop.it
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The Top 3 Reasons MR Agencies Can Thrive in the Era of Big Data

The Top 3 Reasons MR Agencies Can Thrive in the Era of Big Data | Marketing and Consumer Behavior | Scoop.it
Big Data is Big Business. The multi-billion dollar question is this: with players such as IBM, Accenture, SAP, and Microsoft offering both platforms and professional services, can market research a...
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Inside Patagonia’s Content Machine

Inside Patagonia’s Content Machine | Marketing and Consumer Behavior | Scoop.it
The outdoor-apparel brand goes its own way in marketing, showing a strong devotion to content and a willingness to take the long view on ROI.
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How People Really Use Mobile - Harvard Business Review

How People Really Use Mobile - Harvard Business Review | Marketing and Consumer Behavior | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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The Evolving Role of the CMO

The Evolving Role of the CMO | Marketing and Consumer Behavior | Scoop.it
The CMO role is rapidly transforming, in large part due to how fast social, mobile, cloud, and Big Data mega trends are becoming pervasive and changing the very nature of business.
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Facebook introduces new structured status updates to help users share what they’re feeling, watching, eating and more

Facebook introduces new structured status updates to help users share what they’re feeling, watching, eating and more | Marketing and Consumer Behavior | Scoop.it
Facebook is testing a new option in the status update box that lets users share what they're doing in a more visual and structured way. When users go to create a post, Facebook asks "What are you doing?
Tsutomu Fujioka's insight:

From emotions to actions, that enables more personalized advertisements and recommendations.

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Energizing Global Growth: Understanding the Changing Consumer

Energizing Global Growth: Understanding the Changing Consumer | Marketing and Consumer Behavior | Scoop.it
Energizing Global Growth: Understanding the Changing Consumer
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