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The Psychology Of Successful Fortune 500 Social Media Images

The Psychology Of Successful Fortune 500 Social Media Images | Marketing Communications |
Abbey 's insight:

Definitely a worthy read. Interesting concepts behind what contributes to successful engaging marketing via social media. Its interesting to learn about what encourages consumers to share, like and engage with different company and brands Facebook pages. Knowing the base of what consumers attract to is extremely important when using social media as a communication tool.


I found the mention of Nike interesting in this article. It states a post uploaded to the profile of a photo of what looks to be a new style of Nike shoe, got 73,500 more likes than an image of a sunset promoting the Nike brand. Consumers are seemingly more interested in the product viewing via social media than acknowledging the brand. 


Understanding how much of a brand consumers will tolerate seeing on their social media sites news feeds is hugely important in order to achieve successful integrated marketing communications. 

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Women Dominate Social Media [INFOGRAPHIC] - AllTwitter

Women Dominate Social Media [INFOGRAPHIC] - AllTwitter | Marketing Communications |
Women Dominate Social Media [INFOGRAPHIC]
Abbey 's insight:

This article explains that woman dominate almost every aspect of social media. Linked in is the only social media site that is dominated by men by having 5% more male users. Knowing that females are the dominant users of social media can help companies trying to communicate to the female demographic. Women and dirfferent use social media very differently and for different reasons, so understanding your target market is a huge necessity when marketing via social marketing. 

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The greatest product placement ever? - FullStart

The greatest product placement ever? - FullStart | Marketing Communications |
For those in the marketing industry, product placement is nothing new. Iconic brands paying money to be showcased in high profile media is the name...

Via Thomas Faltin, Masaki Higo
Abbey 's insight:

This article is about the selfie Ellen Degeneres took at the Oscars this year. Its discussing the product placement by Samsung involved in this stunt. I had never noticed it! I think it is such clever and discreet advertising from Samsung especially so close to the release of the Samsung S5. All brands know and use product placement… and most of the time all consumers cotton on to it. But this is a really sly, subtle product placement done by Samsung that is really impressive and I’m sure effective too. It is a really good way to communicate your brand to millions of people without being mainstream and obvious. 

Mathew Weir's comment, October 2, 2014 1:56 AM
Iconic brands paying money to be showcased in high profile media is the name of the game. With the advent of social media, these product placements have gotten bigger, crazier and more expensive. Known as the selfie of all selfies it took the general public almost a week to realise that this act was not just a spur of the moment thing but was really just a clever marketing tactic by Samsung and ultimately boosted sales
Payton Cox's curator insight, October 5, 2014 7:32 AM

I completely agree with this, the Oscar selfie orchestrated by Ellen DeGeneres and Samsung was sheer brilliance! The reason it was so successful was that it actually boosted sales for Samsung, which is the main objective of product placement. It did so because it focused on the experience the product provides (A-lister selfie) rather than the product itself.

Millie Watson's curator insight, October 20, 2014 1:27 AM

The collaboration between samsung and the oscars was an example of the one most successful product placement campaigns. Ellen took a selfie with multiple famous actors which was then posted on twitter and received over 3 million retweets. This response was huge publicity for samsung and with barely anyone realising that product placement was happening right in front of them

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10 inspiring digital marketing campaigns from Coca-Cola

10 inspiring digital marketing campaigns from Coca-Cola | Marketing Communications |

Coca-Cola has achieved some notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns.

Via Kamal Bennani, Nikky SIngh
Abbey 's insight:

This article discusses 10 inspiring digital marketing campaigns from Coca Cola. I really enjoyed this article, all the different campaigns were so interesting and unique! Coca cola has done so much more with digital marketing than other brands have. Their advertising is so unique and different and it stands out to me over other companies. I loved the campaign where they put the coca cola happiness vending machine in an American college food court. It was such a clever way to further show consumers the idea that Coca Cola brings happiness. It made me feel happy just by watching… and also made me feel like a bottle of coke! I also thought that the “King of Recycling” campaign was very good also. It was such an effective way to use Facebook as a marketing tool to reach consumers. I found it refreshing to see such innovative ways to market consumers through Facebook rather than the typical… and overdone competition and standard promotion statuses. New ideas like the ones discussed in this article are what make digital marketing such a massive opportunity for companies such as Coca Cola. Relating Coca Cola with recycling and bringing happiness to people, forces consumers to admire the brands social responsibility and see it in a positive light. 

Nikky SIngh's curator insight, April 3, 2014 9:33 AM

How Coca-Cola took advertising to the next level and didn't rest on their success but kept motivated to keep the brand thriving. By using digital media we see in this article 10 best adverting examples of how Coca-Cola set up their campaigns , fun and relevant before we look at week 6  advertising chapter in IMC.

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Consumers Seem to Be Falling Out of Love With Brands

Consumers Seem to Be Falling Out of Love With Brands | Marketing Communications |

“ More people today are using online reviews—sidestepping the role of marketers—and look at both the good and the bad before making a buying decision.”

Via Kurt Frenier, Jamie-Lee Bubb
Abbey 's insight:

To a certain extent i felt this article related to my last tweet about Samsung's marketing spending. I have always thought that Apple had a HUGE consumer base with extreme brand loyalty. I know a lot of people that completely disregard any non Apple products and refuse to believe that there is anything out there that is better than the Iphone. And considering the comparison between Samsung and Apples marketing budget (shown in my previous tweet) Apple must have a lot of loyal consumers to compete with Samsung, considering how extreme samsung goes about Marketing their Brand. This article states that more people researching how good the product actually is, by looking at reviews etc, before instantly assuming the products level simply by looking at the brand. 


The point made in this article that 53% of adult internet users side step marketing and use internet review before making a purchase. In this case, the way the consumers interpret a brand or product, has more of an influence on potential future buyers than the role of marketing! Something I found really interesting in this article and an idea I never thought would exist! 

Jamie-Lee Bubb's curator insight, March 26, 2014 10:26 PM
This is a very interesting what to find out how majority of people base their decision on whether or not a brand has a good review.
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5 Frightening Facebook Marketing Mistakes | News |

5 Frightening Facebook Marketing Mistakes | News | | Marketing Communications |
Don't make these 5 small, but important, Facebook marketing mistakes that could make your fans run away, screaming.

Via Debra Askanase
Abbey 's insight:

This is a really good article! Just as Marketing Campaigns via social media can be greatly efficient and go viral with a positive effect, the exact same level of impact can occur but in a negative way. Ensuring a social media campaign is a positive form of marketing communications can actually take a lot more time and thought than firstly anticipated. Although social media is a somewhat casual way to market consumers, it doesn't mean your brand or business doesn't need to be professional. This article definitely highlights the importance of having a defined strategy if you are going to attempt a social media Marketing Campaign, just as you would with any other Marketing Campaign. Being able to attract Facebook users to your brands page is one thing but being able to intrigue and capture their attention is a lot more difficult. Simple things shown in this article such as deleting the URL in the description of a link share is something that not a lot of people would generally think to action, but looking at the shown comparisons really emphasises how much better it looks without it! You have such a small space to capture and hold consumers attention so the smallest slip ups can be the end of your Social Media Marketing Campaign. 

Debra Askanase's curator insight, December 26, 2013 5:34 PM

Good solid points, including: large photos will appear cropped on your Facebook page.

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Twitter Will Blow Up Your Feed With 15 Kinds Of Ads | TIME

Twitter Will Blow Up Your Feed With 15 Kinds Of Ads | TIME | Marketing Communications |
Twitter will introduce a variety of advertising formats over the next six months in an effort to boost revenue and attract new advertisers.

Via Alan Horton
Abbey 's insight:

The concept of having an sort of "Add Break" while using twitter is sure to annoy almost all of its users! I cant imagine how popular Twitter will maintain after users discover it is just like all the other sites out there that slam us with annoying and unwanted advertisements. I get annoyed enough with adds that pop up that I can easily exit, but if something was harder to avoid I think I would stop using the site as a whole. It may increase the profit Twitter makes but it is sure to loose users. There are so many social media sites on the internet doing such similar things, so one simple thing such as too many adds could become too much for some users. 

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Factors That Contribute to Email Marketing Success

Factors That Contribute to Email Marketing Success | Marketing Communications |
Social media marketing and mobile marketing campaigns are getting all the attention. In the vanity, email marketing may look useless, old fashioned and simply dead to you. However, the reality is when done right, the conversions from email marketing reach an unprecedented percentage, something that social media and mobile marketing would take ages to reach.

Via Brian Yanish -, Nikky SIngh
Abbey 's insight:

I never pay any attention to emails that are from companies or brands trying to market a product or service, I get so many each day that I automatically delete them or send them to my spam box without even opening them. I think the steps discussed in this article could result in a more effective marketing campaign, I think the most important idea is to ensure you are targeting the right audience, sending the same email to thousands of people disregarding their interests will result in most people ignoring the email. If you are targeting a specific demographic and send emails that will intrigue a specific audience and target their interests, they are more likely to pay attention to it. 

Nikky SIngh's curator insight, March 21, 2014 4:57 AM

for those who think email marketing is annoying i think this article shows us an effective way to use email marketing effectively to cut through media clutter and be affective

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Nike, Snickers and Fosters have created powerful integrated campaigns – so what's their secret?

Nike, Snickers and Fosters have created powerful integrated campaigns – so what's their secret? | Marketing Communications |
For an increasing number of campaigns, integration across a large number of media is essential. Tim Bourne, chief executive of Exposure, explains how it should be done

Via kevin bang, Kate McKenna, Dallan Milich
Abbey 's insight:

I find this article really interesting, It highlighted to me the importance of having a deeper connection with consumers when marketing your brand or product. Something I picked up on both the Snickers and Nike campaigns is that the use the word "you"...


Nikes "Find your greatness" and snickers "Your not you when your hungry". The use of "you" is more likely to make consumers feel targeted and included by the advertisement and as though it was directed at them. 

Jordan Reti Pereira's comment, September 26, 2013 1:46 PM
@Dallan. This article is intriguing, and I fully understand your insight as it has thrown me off too. What I understood from it though was that in order for a brand to have a seamless integration between their campaigns, it should feel natural. The cliched "matching luggage" technique as mentioned in the article is bound to get boring, due to repetition being a quick-fire reason to ignore messages. Instead, having subtlety between campaigns with hints of previous messages can give consumers that feeling of something fresh but familiar.
Dallan Milich's curator insight, October 2, 2013 3:24 AM

This article has thrown me off what I thought marketing integration is. I thought that the same message was going to be portrayed across very channel. This article suggests that, that would become boring to consumers. You still communicate the basic idea but in different ways to keep the consumer linking the ad to the basics of your brand. “It’s about connecting the brand with human emotion”. Human emotion depends on you liking it or not and why? Creating (or not) a bond that lasts long!

Stacey Pretorius's curator insight, May 6, 2014 7:29 AM

This article contains valuable information on key aspects of integration for businesses looking to run IMC campaigns. Integration is using a unique concept from the brand, and by incorporating consumer insights develops the campaign across different communication disciplines in creative and different messages

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Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than Online

Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than Online | Marketing Communications |
Customer Behavior - Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing ...

Via Cristin Grogan
Cristin Grogan's curator insight, April 16, 2013 3:13 PM

In new research published by Piper Jaffray, social media is becoming increasingly LESS important to teens. Additionally, it's important to notice that while many teens agree that social media has "an impact on their purchasing behavior" (53% of female teens and 52% of male teens), "teens prefer to shop in-store rather than online" (78% vs. 17% in case of female teens and 75% vs. 19% in case of males).


This could be due to the fact shopping for teens is often a social activity and a way to spend leisurely time with friends outside of the house and away from parents - they prefer the experience as opposed to the activity.  The article goes on to explore various trends in the mobile shopping world, as well as fashion, food/restaurants, video games as well as beauty and personal care where teens are increasing the amount of spending they are doing in this sector.

Erin Nelson's curator insight, February 8, 2014 5:26 PM
Interesting article regarding Gen Z's preference to shop in-store rather than online. Retailers will need to raise their "experience innovation" game in order to attract this next wave of shoppers.
Ana Hazeu's curator insight, February 9, 2014 11:50 AM

Even though technology is becoming a priority in our daily lives, teens still prefer to shop "the old way", in-store.

However, they do shop a lote online as well, and for that,  Amazon is still the web leader by very far. In my opinion that's because of the variaty and reliability the shop has, and the lack of a physical store.

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Barriers to Integrated Marketing Communication | eHow

Barriers to Integrated Marketing Communication | eHow | Marketing Communications |
Integrated marketing communication is essential to businesses who are dedicated to reaching their consumers and potential consumers through various forms of media, with a consistent message about their businesses and products. Integrated marketing communication helps businesses reach prospects from various angles in hopes to capture their attention...
Abbey 's insight:

This is a really good read. I think its extremely important to understand not only the the positive influences but also possible limitations any marketing technique can have. Integrated marketing communications is an extremely effective way to communicate with customers but only has the desired positive impact on companies if used correctly. If the limitations aren't properly understood then the communication to the customers can become negatively tainted. 

chunpongtsang's curator insight, May 13, 2014 5:42 AM

Good article for me to wirte the following assessment. Despite IMC many benefits, Integrated Marketing Communications has many barriers. In addition to the usual resistance to change and the special problems of communicating with a wide variety of target audiences, there are many other obstacles which restrict IMC. These include: Functional Silos; Stifled Creativity; Time Scale Conflicts and a lack of Management know-how.

The important is that understanding the barriers is helpful and it is the first step in successfully implementing IMC.

Jiamei Li's curator insight, August 15, 2014 6:09 AM

Although IMC has many benefit for a business to communicate with its target and potential customers, but it still have lots of communication barriers such as culture difference, lack of  resources, upper management support and restrict creativity. By identifying the communication barriers, marketer should do some solution to overcome these barriers in order to achieve successful marketing communication outcome.

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Child of the 90s by Internet Explorer


Internet Explorer needs to reclaim its edge and share in the browser market.



IE launched the campaign entitled ‘Child of the 90s’. IE was the default browser of many Net Gens back in the 90s. In order to reconnect with the target audience, the brand brings back iconic items from that era to remind Millenials of their affection of the brand.

Via Mai Lam
Abbey 's insight:

This internet explorer advertisement is targeting people that have strong memory of the 90s. It has a flash of multiple images describing and showing dated products and games. It’s a blast from the past and I found it exciting and entertaining to watch. They phrase they use “You grew up and so did we” indicates that internet explorer isn’t extinct and dated; it is still around and improved. Considering internet explorer competes now with google chrome etc, this advert is trying to notify consumers that internet explorer is not a thing of the past but it has grown with the future and is still very current. 

Mai Lam's curator insight, April 20, 2014 10:42 AM

Aimed at the individuals who are born in the 90s, this video campaign is a great way to remind and reconnect consumers about Internet Explorer; emphasizing that it is still running today. The video takes the consumer back to memory lane when the web browser first started back in the 90s and how it has improved as the years went on. The catchphrase "you grew up, so did we" evidently states that the browser has progressed allowing new ideas and goods for consumers to purchase. This is a good example of brand awareness and equity.

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Moms More Likely to Use Social Media and Mobile, and to Shop Online - (subscription)

Moms More Likely to Use Social Media and Mobile, and to Shop Online - (subscription) | Marketing Communications | (subscription) Moms More Likely to Use Social Media and Mobile, and to Shop Online (subscription) Moms are 20% more likely than the general population to use social media, and 91% now use social media...

Via James Stodart, Felix Feng
Abbey 's insight:

This article is really interesting. It explains that mothers are much more likely to use social media and their mobiles to shop online. “Moms were responsible for 32% of total online spending in the last quarter, despite making up only 18% of the total Internet audience.” Considering mums spend a lot of time at home or occupied with their children, the statistics in this article make a lot of sense. Shopping online via your mobile is a lot quicker and easier to do than getting out your lap top or using your home computer and even more convenient then leaving the house and physically visiting the shops. It is also a lot more convenient particularly for mums or people on the go 24/7 as the can do it from anywhere, whenever they have a spare moment or two. This article shows how effective mobile shopping apps or online shopping via social media would be for companies specifically targeting mothers.

Ceres Wu's comment, September 24, 2013 8:34 AM
very interesting article by seeing the graphs, i was shocking that mums are more likely to use social media and mobile on the online shopping. maybe because this is easy and quick to get what they want.
Ly Bibi Shen's comment, September 24, 2013 4:01 PM
i think this article is very interesting, sometimes marketer can send their product message to customers using they right way will increase the revenue easily.
Cyndee Mudliar's curator insight, March 30, 2014 12:45 AM

This is a very insightful article that proves that moms today are more likely to use social media and shop online than the general American population. This is vital information for marketers today as they can better direct their products to moms as they are more likely to pay attention to social media advertising and purchase online due to the exposure. 


This article expresses that "moms have a greater reach across all major social media platforms, including Facebook, YouTube, Instagram, Twitter, and Google+". The statistics for smartphone ownership amongst moms has also gone up by 25% whilst the ownership of tablets has gone up by 79%. These are huge increases that are worth taking into consideration as it pushes for more and more easier to use, mom friendly apps. If  the app for a online store is easy to navigate, it encourages shoppers to shop on the go rather than having to put it off till later once they are sitting in front of a computer screen. Moms are also saying that they are emailing less and communicating more through social media platforms such as Facebook and Twitter. This is another reason why each website should provide options for their shoppers to share things online via social media platforms.


Although these statistics are based on American moms, I found this article to be quite insightful as it gave me knowledge about a very important market segment. 

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Retailers scramble to fight 'showrooming'

Retailers scramble to fight 'showrooming' | Marketing Communications |
Amy Neiman usually ends up doing most of her holiday shopping online, not because she can't deal with the crowds, but because she typically finds better deals on the Web, not to mention free...

Via Johnny Price
Abbey 's insight:

This article is discussing the popular trend of "showrooming" which is when customers go into stores to pick things out that they like, and then go home and purchase the product online, or even instore via their smartphones! I have never heard of the term "Showrooming" but I quite often go into clothing stores and try on outfits then go home and buy them online, either because I can find it cheaper online or for the convenience. 


Highlighted in this article is the efforts that retailers are going to try and minimize the number of people "showrooming" Companies such as target made a limited time offer where they would match the lowest price found online in store. 

Johnny Price's curator insight, April 3, 2013 12:43 AM

This article refers to the changing face of consumer behaviour and the increasing issue of 'showrooming', whereby consumers enter a store find a product they like then purchase the item elsewhere for a generally a lesser price with an increased convinence. The article mentions the efforts retailers are making to fight the 'showrooming', with Target in particular putting QR codes on popular toys and shoes to persude the customers to buy right there in store. The articles highlights the significant changes retailers are facing due to the increased popularity and consumption of smartphones and similar technologies

Yg Kim's comment, April 8, 2013 8:23 AM
Consumers these days are looking for more convenience and cheap products. This article explains the change of consumer behaviour of purchasing and researching products online rather than going into a physical store and purchasing products. Also mentioning the efforts stores are making to fight this issue.
Dorel Ferdis's comment, April 8, 2013 3:17 PM
Consumers are always going to look for bargains, and with easier Internet access and literally thousands of deals online, free shipping etc. its no wonder why consumers are buying more online and less from stores. Marketers and retailers need to be more proactive in the ways they sell their products. They can convince customers to buy from them by matching deals online or even giving them a discount thus ensuring that the sale is completed in the store rather than that possible revenue going into another businesses pocket.
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Samsung spends approx.15x more than Apple in marketing

Samsung spends approx.15x more than Apple in marketing | Marketing Communications |

According to Asymco's Horace Dediu, Samsung is blowing all the companies away in advertising.


But advertising isn't Samsung's only marketing expense. It also has big, crazy launch parties and promotional discounts.


If you look at Samsung's full marketing expenses, you get a better idea about the incredible amount it cost Samsung to become the world's biggest smartphone company.

Via Philippe J DEWOST, Sheenal Prakash
Abbey 's insight:

As shown in the digram Samsung's Marketing expenses are far, far higher than any of the of the other brands shown. Considering Samsung is one of the largest smart phone companies in the world, large marketing campaigns and promotional parties etc contribute immensely to the success and impression of the brand received by consumers. Considering Coca Cola is such a huge brand and marketed hugely worldwide, yet is still way behind what Samsung is spending, really shows in comparison to other developed brands how huge Samsung's Marketing really is. 


I am quite surprised at how large the gap is between Apple and Samsung as i always considered them reasonably close competitors in the smart phone industry. 

Sheenal Prakash's curator insight, August 15, 2013 2:28 AM

As can be seen Samsung has the largest marketing budget in the markeThesis shows july know how important it is to continuously keep coming up with new ways to capture the consumer's interest and to try to mandating their image. Other articles have proven that do not use only mainstream advertising like TV ads etc. but they do public relations acts as well like sponsoring teams and hostng many different events to get their brand noticed where as apple does not do any of this twitch is shown in their decrease in income in the recent years. There is also a lot of talk around Samsung and apple's rivalry and Samsung were considered the underdogs of the market when they entered the smart phone industry and I think they used this image very well in the beginning and gained all the consumers's attention who were anti-appe fvia various reasons and gave them a product to true late to. Apple had the niche followers went would pay any price to own an iPhone whereas Samsung came in and targeted the rest of the marketo saying they make products each individual and took a different angle on emotionally appealing to tmar target market especially the one's who thought they Could not afford the apple smartphones because of their high price image even though epic irises were not too different 

Peixin hu's comment, August 17, 2013 10:03 AM
I think the reason why Samsung's success in recent years partly because they establish a good brand image. First of all, Samsung have Stylish appearance compare with other brands also attracting the attention of young people. Second, we can see Samsung show up in a variety of activities, newspapers even all kinds of ball games, so that the different age’s group and different interests of the people can concern them.
Min Li's comment, August 22, 2013 8:58 AM
From this chart, we could see that the tendency of Samsung’s budget increases greatly year by year, now Samsung has been the largest company of investing in marketing advertising. Despite its successful advertising, Samsung also spend a lot of money on promotional campaign to attract customers. As for Samsung, it is an admirable company, its products are popular in Asia and Europe countries. In my personal opinion, advertising is like a dialogue between the company and the consumers, and it can be a good method for communicating the features of a product or service in a way that will motivate customers to purchase it. In the intensely competitive market, to be closer to the consumers to figure out their desires and interests are critical for the smartphone company. This is one of the reasons for Samsung’s big success. Thanks.
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10 Reasons Why People Follow Brands On Twitter [INFOGRAPHIC] - AllTwitter

10 Reasons Why People Follow Brands On Twitter [INFOGRAPHIC] - AllTwitter | Marketing Communications |

Why do you follow brands on Twitter?

If you’re anything like 52 percent of consumers it’s to be notified of special offers and promotions, while 33 percent click “follow” on the hope that they’ll be getting some freebies.

30 percent expect access to exclusive content, while just two in five (38 percent) are current customers. This visual fromTwitter looks at 10 reasons why people follow brands on the social network.

Via Ilkka Olander, Antonios Bouris, Jose H. Flores
Abbey 's insight:

These are quite interesting statistics! I am one of those 52% wanting special offers/promotions and also the 33% that are hoping for freebies! I tend to only like a brand on Facebook or Twitter if I initially see advertising for a competition /discount. Lots of brands make statuses saying something along the lines of "like this status for the opportunity to win......" So if I see something like that I will automatically like it and then generally forget about the brand until something promoting the brand pops up on my news feed, where I will more often than not unlike the page! The fact that only 33% of a branders "Likers" are current customers is really interesting, to me that shows that the facebook page is creating brand awareness for the other 62% that are not initial customers. So all though majority of that 62% just wants something free our a special offer, they are still learning and become more aware of the brand which is a huge positive.

Nine0Media's curator insight, March 31, 2014 7:06 PM

#DIYSEO #Nine0Media

AvizorMedia's curator insight, October 20, 2016 4:50 PM
¿Por qué las marcas son seguidas en Twitter? 
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5 Awesome Examples of Engaging Social Media Campaigns

5 Awesome Examples of Engaging Social Media Campaigns | Marketing Communications |
Check out 5 creative examples of engaging social media campaigns.

Via Mirza Mushtaq Baig
Abbey 's insight:

This is an interesting article and highlights the importance of ensuring your social media campaigns is engaging. It is such a common thing now to have a marketing campaign through more than one types of social media, so having an effective and different social media page is important, otherwise the effectiveness of the profile will be minimal.  

Morgan Fletcher's curator insight, March 25, 2014 10:09 PM

these are great examples to entice consumers to your social media sites. you want the consumers to be engaging and these examples do just that!

christopher petelo's curator insight, May 14, 2014 5:45 AM

Using social media allows for brands to interact with their consumers. In this day and age it is important to be alert about what is happening and with social media brands are able to inform consumers about what is happening. As this article states the amount of followers for brands on Facebook or twitter is important as the wide spread message or announcement influences more than one consumer. The idea of  integrating social media in to their media channels is important in order to reach consumers who are regularly online on social media sites


Rochelle Brereton's curator insight, July 31, 2014 2:04 AM

Social Media is becoming a great, "hip" way to advertise. Jobs are opening up that focus simply on social media. Understanding how to become relevant through social media and make it engaging would be highly beneficial for any company. 

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Starbucks' Logo Debate Shows Customers' Engagement

Starbucks' Logo Debate Shows Customers' Engagement | Marketing Communications |
Last Wednesday, Starbucks unveiled a new logo, and the world has not been the same since.

Via Johnny Price, zzz
Abbey 's insight:

The reaction shown by the public shows how well Starbucks have built their brand and that even the slightest change can cause heated discussion among loyal Starbucks customers! I read an interesting response on this article saying it was a stunt pulled by Starbucks to create customer engagement, I agree with this to a certain extent. I think Starbucks initially just considered it was time for an improved logo, but also knew the change would be widely discussed by consumers.   To get people to talk about your brand is an effective and fast way to market yourselves, which is exactly what Starbucks has done with this logo change. 

Curtis Milner's comment, August 1, 2013 11:15 PM
I think the decision to change the company’s logo was a
publicity stunt in order to create a customer response and to capture new audiences
through social media programs. And it work! Judging from the number of reviews it’s
created on this particular website. Obviously there has been much debate about
the coffee giant and its big move to change its logo and what intentions Starbucks
has for doing so. My answer is this! Customer engagement. I think Starbucks has done this deliberately to create customer response and new customer response. I guess the big question is will it work or has it worked? I think so for the reason being that ever since the company announced the shift it has almost in a way gone viral. It’s generated a lot of customer response i.e. Customer engagement in terms of what they thought about the move, it’s even pulled in new customers as well. So in terms of Customer engagement have Starbucks succeeded?
Well Yes!
Matthias Röse's comment, August 2, 2013 12:57 AM
@Curtis Milner: Starbucks rose up to a brand with worldwide respect in a breathtaking way. Some discuss if removing the name from the logo is a wise thing to do. In my opinion the level of brand awareness, even among no-coffee-drinkers (like me) Starbucks is well known, allows them to take this step. In fact I agree with Curtis that the response in the social media and the appearance in the news create further brand awareness. On this way everyone get to know the new logo and connects it to Starbucks even though Starbucks itself didn’t spend a penny on advertising and introducing the new logo to the consumers. In fact Curtis already said it: They succeeded in creating brand awareness and engaged the consumer to discuss about the brand.
Josh Leuenberger's comment, August 2, 2013 2:13 AM
@Curtis Milner I agree and understand the statements that you are making with the changes Starbucks have made to their brand image and the media attention it is now receiving. Starbucks have always been determined to customer satisfaction and are using the logo change to become a more unique and diverse brand. By this they changed their logo slightly to gain consumers attention. But I feel that the media attention came more naturally from the media than Starbucks intention to gain media attention through the logo change. Therefore I do not think that they have done it deliberately to seek media attention but more to add a change to the look of the company as have many other chain cafes and fast food restaurants in the past few years. With the intention to become more professional in the eye of the consumer and to become more known for their food not just their coffee.
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Using Snapchat: A Guide for Brands

Using Snapchat: A Guide for Brands | Marketing Communications |

Snapchat presents a few unique challenges to brands looking to leverage the app as a marketing tool. But despite its lack of an advertising platform, some brands are successfully using Snapchat to reach the coveted teen demographic.

Abbey 's insight:

I think that marketing through snap chat is an interesting concept and if used to target the correct demographic has the potential to be wildly successful. As stated in the article “Women make up 70% of Snap chat’s user base” so obviously if a brand is targeting woman then using snap chat could lead to success. It is a direct way to get through to your target demographic on an almost personal level, I use snap chat myself and only really receive or accept snap chats from my friends and family and I consider it quite a private thing. So if consumers are receiving snap chats from specific brands it could possibly cause them to feel special or connected to a brand on a more personal direct level. For an example the image shown in the article of someone tweeting a snap chat from taco bell saying “I’m fan girling”.


I have always used Facebook and other social media sites and as they have grown in popularity many brands target their demographics through advertising on Facebook, I personally think it is slightly annoying and I never pay a whole lot of attention to the adds that pop up, if I am trying to chat to friends and family I am not wanting to see adds and promotions from companies, or if I’m scrolling down my news feed I would rather see what all my friends have been up to rather than brand promotion. If brands overdo it on snap chat I think consumers could feel invaded, what they initially used as a fun app to keep in touch with friends and family, could turn into another way for brands to pest us with unwanted deals and advertisements. I have an email inbox full with emails I consider junk from brands and companies advertising or promoting new products and I think if brands spend too much time focusing on snap chat to persuade consumers, it could result in annoying them and consequently consumers just deleting or ignoring the snap chats.      

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