Marketing & Communication
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Marketing & Communication
Interesting articles about media, marketing & communication
Curated by Noémie Lescal
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Les meilleurs sites de communiqués de presse pour 2013 - Web Geek

Les meilleurs sites de communiqués de presse pour 2013 - Web Geek | Marketing & Communication | Scoop.it
retrouvez les meilleurs sites de communiqués de presse en 2013 pour améliorer votre référencement

Via Aqui!Presse Formation&Conseils
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Smarter Marketing: Connect with your customer

Predictive analytics brings science to the art of customer engagement, helping create a seamless experience that can give customers what they want, when they...
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The Future of Advertising

Story Worldwide is a post-advertising agency. In essence, we believe that advertising-as-interruption is over. We connect brands to customers by telling enga...
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La recherche passe à l’ère sémantique (et sociale) (et pas visuelle) « « FredCavazza.net FredCavazza.net

La recherche passe à l’ère sémantique (et sociale) (et pas visuelle) « « FredCavazza.net FredCavazza.net | Marketing & Communication | Scoop.it

La semaine dernière, la frénésie autour de l’IPO de Facebook était a son apogée et qui a fait passé presque inaperçu un changement majeur pour le web : l’évolution du fonctionnement de la recherche de Google (Introducing the Knowledge Graph: things, not strings).

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Cas Domino’s Pizza : La recette d’une campagne Facebook réussie

Cas Domino’s Pizza : La recette d’une campagne Facebook réussie | Marketing & Communication | Scoop.it
Tous les bons marketeux se sont demandés un jour quels étaient les ingrédients pour concocter une campagne Facebook optimale.
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Business Story-Telling - Communication Skills Training from MindTools.com

Business Story-Telling - Communication Skills Training from MindTools.com | Marketing & Communication | Scoop.it
Effective leaders use stories to inspire their teams and sell their ideas. Read our story-telling tips and learn how to use this powerful leadership tool.
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The 5 most important principles that will make a great marketing leader | Careers | Brand Republic blogs | Advertising, marketing & media blogs

There are many things we all have and will learn through our marketing careers. Many are executional and technical and so, while important, are not the things that will truly set one marketing leader apart from any other marketing leader.
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Dear [insert business name], what’s your promise? - Brian Solis

Dear [insert business name], what’s your promise? - Brian Solis | Marketing & Communication | Scoop.it

These are undisciplined times which require alternative approaches to recognize and pursue new opportunities. But everything begins with acknowledging the 360 view of the world that you see today is actually a filtered view of managed and efficient convenience. Today, many organizations that were once inspired by innovation and engagement have fallen into a process of marketing, operationalizing, managing, and optimizing. That might have worked for the better part of the last century, but for the next 10 years and beyond, new vision, leadership and supporting business models will be written to move businesses from rigid frameworks to adaptive and agile entities.

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Three Content Super Powers that Will Transform Your Social Media, Search, and Sales | Content Marketing Institute

Three Content Super Powers that Will Transform Your Social Media, Search, and Sales | Content Marketing Institute | Marketing & Communication | Scoop.it
You don't want your content marketing efforts to go unnoticed like the quiet kid who sits in the back of the class. Learn how to transform your content marketing with super powers via its integration with social media, search, and sales.
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Créer du contenu pour vos supports web

Créer du contenu pour vos supports web | Marketing & Communication | Scoop.it

"La création de contenus pour le Web : un défi quotidien pour les PME". Un PowerPoint (37 slides) de conseils pratiques, par Dorianne Deshaies, stratège et rédactrice Web chez Elisys, via Thierry Valker.


Via Pierre Wouters
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Smarter Marketing: The Branding of Culture

Increased consumer transparency into companies' actual behavior and performance mean that now, more than ever, a company's values and beliefs have to align w...
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Content Marketing and the Power of Story | Content Marketing World

The opening video from Content Marketing World on "The Power of Story". The idea of this video is that content marketing has been around for hundreds of year...
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The Social Media Way of Life for B2B Experts and Content Marketers - exploreB2B

The Social Media Way of Life for B2B Experts and Content Marketers - exploreB2B | Marketing & Communication | Scoop.it

Content marketing is an essential way we do business within Web 2.0. Replacing spam, a bombardment of advertisement and self-promotion, is useful and high quality content. Companies that embrace a content marketing strategy focus on how to present their existing knowledge in a way that both captivates and helps their target group grow professionally.

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12 Must-Know Media Sites - Forbes

12 Must-Know Media Sites - Forbes | Marketing & Communication | Scoop.it
  In December 2006, I posted a piece titled "The Nouveau Niche Media" about all those new blogs and their growing influence over more traditional media, and commensurate allure to PR pros.
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Prometheus : décryptage d’un scénario transmédia déjà culte

Prometheus : décryptage d’un scénario transmédia déjà culte | Marketing & Communication | Scoop.it
La campagne de teasing menée sur l’Internet depuis des mois a permis d'animer une base active de fans et de rentrer dans l'univers du film de science-fiction de Ridley Scott. Parfois, le marketing raconte lui aussi de belles histoires...
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Want a marketing job? Then make sure you do the research before the interview | Careers | Brand Republic blogs | Advertising, marketing & media blogs

Want a marketing job? Then make sure you do the research before the interview | Careers | Brand Republic blogs | Advertising, marketing & media blogs | Marketing & Communication | Scoop.it
The opening was for a permanent position as a social media specialist. An opportunity to be on the cutting edge of something that was relatively new a couple of years ago, offering the chance to create content for a technology website aimed at women.
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The Biggest Search Optimization Mistake Marketers Make | Heidi Cohen

Search optimization is a critical component of every marketing plan because it extends the reach of online and offline content and interactions.
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