Marketing Communication Engagement and Integration
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Marketing Communication Engagement and Integration
Topics related to strategies for integrating marketing communications from an IMC graduate's perspective.
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Which Form of Digital Advertising is the Most Effective?

Which Form of Digital Advertising is the Most Effective? | Marketing Communication Engagement and Integration | Scoop.it
Digital advertising has been blacklisted. Everyone is so fixated on content marketing, and organic search that even uttering the words ‘let’s pay for some traffic’ have become awkwardly pushed…
Michelle Merritt, MS's insight:
As with any channel, there is no one-size-fits-all. Be aware of the changing landscape of digital advertising and choose the best context for your brand and audience.
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Marketing your home-based business on social media

Marketing your home-based business on social media | Marketing Communication Engagement and Integration | Scoop.it
Most people who start a home-based business frequently end up marketing too little or marketing ineffectively on social media.
Michelle Merritt, MS's insight:

This information is useful for those working from home. I currently use most of the techniques, so I know that they're effective. http://bit.ly/BizSavvyBossPTP

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Are Dating Apps the Next Big Thing in Marketing?

Are Dating Apps the Next Big Thing in Marketing? | Marketing Communication Engagement and Integration | Scoop.it
Dating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video ad a sign of...
Michelle Merritt, MS's insight:
I definitely like the native approach for shoring up the brand's integrity in this new digital ad space. Audiences respond to and appreciate genuine engagement.
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17 of the Best Content Curation Tools to Use in 2015

17 of the Best Content Curation Tools to Use in 2015 | Marketing Communication Engagement and Integration | Scoop.it
Creating content for multiple platforms each and every day can be taxing for even the most skilled copywriter. It means coming up with fresh, interesting content constantly to provide great resources
Michelle Merritt, MS's insight:
The use of tools for content curation is essential in making a seemingly daunting task an enjoyable, almost intrinsic activity.
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The Startup

The Startup | Marketing Communication Engagement and Integration | Scoop.it
I'm re-launching my marketing business...this should be interesting.
Michelle Merritt, MS's insight:
Coming up with a #brand identity must be approached with clarity, focus and intent. In this #startup phase, of my #business re-launch, I'm doing that. #workinprogress #marketing #branding #communications
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[Infographic] The Digital Marketing Metrics Pyramid

Michelle Merritt, MS's insight:

The cost of customer acquisition (CAC) is the ROI question digital marketers must respond to in order to satisfy clients and management. If CAC is low, ROI is higher. This shows the metrics that generate that answer.

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What Is Inbound Marketing?

What Is Inbound Marketing? | Marketing Communication Engagement and Integration | Scoop.it
Inbound Marketing is marketing focused on getting found by customers. In traditional marketing (outbound marketing) companies usually...
Michelle Merritt, MS's insight:
This is a new perspective we need to take note of.
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Michelle Merritt, MS - IMC Manager

Michelle Merritt, MS - IMC Manager | Marketing Communication Engagement and Integration | Scoop.it
Strategic Marketing

• Outstanding communication plan development, management and implementation...
Michelle Merritt, MS's insight:

Independent integrated marketing communications management
Here I mainly talk and share about SEO, marketing analytics, measurement, CRM and data.

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IMC Savvy

IMC Savvy | Marketing Communication Engagement and Integration | Scoop.it
Everything related to integrated marketing communications that matters to me, with some news and...
Michelle Merritt, MS's insight:

My IMC Tumblr...

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Ivy Ng's curator insight, March 8, 2014 4:48 PM

A blog that refers to IMC and anything related to this topic. Very informative

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Twitter / SherillEwings: 11 Quick Tips for Writing ...

Michelle Merritt, MS's insight:

Darren's tips are useful for the veteran and new blogger. If you're a pro, it's a refresher. If you're a newbie, these guidelines will jumpstart your blogging.

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3 Tips To Improve Your Brand's Social Engagement

Michelle Merritt, MS's insight:

Don't be afraid to do a "pride" test and use great graphics, along with content that is current and not planned too far in advance.

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New J.C. Penney Ad: 'It's No Secret' We Messed Up - DailyFinance

New J.C. Penney Ad: 'It's No Secret' We Messed Up - DailyFinance | Marketing Communication Engagement and Integration | Scoop.it
J.C. Penney is trying to win back its wayward customers by acknowledging in a new ad that it's learning from its mistakes.
Michelle Merritt, MS's insight:

This what happens when the brand decides what the consumer wants and fails to ask or test. Why take away what customers have shown an affinity for?

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25 Of The Most Engaged Brands On Twitter

25 Of The Most Engaged Brands On Twitter | Marketing Communication Engagement and Integration | Scoop.it
Social media startup Nestivity released a list of the top 25 most engaged brands on Twitter Thursday.
Michelle Merritt, MS's insight:

I can appreciate the "engagement per post" metric. It tells a story that's deeper than just number of followers. 

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Internet Live Stats - Internet Usage & Social Media Statistics

Watch the Internet as it grows in real time and monitor social media usage: Internet users, websites, blog posts, Facebook, Google+, Twitter, and Pinterest users. Visualize the total number of emails, Google searches, YouTube videos, Tumblr posts, Instagram photos, in 1 second. Historical trends, statistics, infographics and live data visualization
Michelle Merritt, MS's insight:

This is nearly unfathomable...and why I do Internet marketing. (dropped mic) http://igrownet.com/Michelle21

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10 Unique Marketing Ideas to Test on Every Social-Media Channel

10 Unique Marketing Ideas to Test on Every Social-Media Channel | Marketing Communication Engagement and Integration | Scoop.it
One of the best ways to improve results on social media is to try new things.
Michelle Merritt, MS's insight:

Gathering and analyzing data for the effectiveness of your social media efforts is essential.

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Measuring the Impact of Online Video on Brand Metrics – Think with Google

Measuring the Impact of Online Video on Brand Metrics – Think with Google | Marketing Communication Engagement and Integration | Scoop.it
Is the money you're putting into online video making an impact? Learn how to measure brand metrics in near real time to optimize your ad campaign.
Michelle Merritt, MS's insight:
This is a great option for new customer acquisition, but should be used in addition to prompt, positive responsiveness to existing ones to gain true insight into customers' recall and positive impression of a brand.
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Ways Social Media Can Benefit Your Business | The Branding Bar

Ways Social Media Can Benefit Your Business | The Branding Bar | Marketing Communication Engagement and Integration | Scoop.it
Michelle Merritt, MS's insight:
Brittany Benton of The Branding Bar describes the array of social media we use and what makes them relevant to businesses. My take, of course, is that none of it is effective if not used strategically. It's best to understand and determine the most appropriate channels for achieving your business goals.
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Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following

Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following | Marketing Communication Engagement and Integration | Scoop.it
The fashion entrepreneur has learned a lot about how brands can build their social media presence.
Michelle Merritt, MS's insight:
I love these common sense tips as a guide for building a social media presence that can work to increase business for any brand.
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What Can Great Content Do For Your Business? Experts Weigh In.

What Can Great Content Do For Your Business? Experts Weigh In. | Marketing Communication Engagement and Integration | Scoop.it
Great content can do a lot for your business. Find out what these experts have to say about content marketing....An unintended consequence of businesses developing more of an online presence is that customers can feel as though the selling process is done entirely through robots.While researching products and services and making purchases online is convenient for the customer, it does not replace the value of having a face-to-face, informative conversation with you.This is where content comes in.You, of course, want potential customers to visit your website and to learn about your company, but it is important to add to their experience and make it more personable. Content does this by creating a conversation with the customer that develops trust with your business. It alters the way the buying and selling process works (in a good way) by establishing you as an expert in your field and allowing you to have a conversation with your prospect.Below you will find highlights from expert articles on a few of the ways you can use content in your business....
Michelle Merritt, MS's insight:
Great content is a way to be responsive to customers' desire to hear what you have to say.
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Michelle Merritt, MS (EngagementSavvy) on Twitter

The latest from Michelle Merritt, MS (@EngagementSavvy). MS in Integrated Marketing Communications ~ completely committed to producing accurate, effective, and professional brand messaging.
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About.me / Login

About.me makes it easy for people to learn about you and find your content. Create a free page in minutes with no coding required.
Michelle Merritt, MS's insight:

Check me out on about.me!

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Big Brands Are Missing the 'Social' in Social Media

Big Brands Are Missing the 'Social' in Social Media | Marketing Communication Engagement and Integration | Scoop.it
Many social media campaigns focus on individuals, missing the relationships among individuals and the economic power of those relationships
Michelle Merritt, MS's insight:

Three simple, yet important, questions should be answered to effectively harness the power of social media for big, or any, brands:  " Who is most likely to influence their friends? Who is most likely to share with friends? Who is most likely to buy or take some other action?" All roads lead to 

 

audience engagement.

 


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6 Ways to Make Your Story Go Viral

6 Ways to Make Your Story Go Viral | Marketing Communication Engagement and Integration | Scoop.it
How do you get people talking about your product or idea? It's less unpredictable than it seems.
Michelle Merritt, MS's insight:

These tips show how effective engaging with relevance in reaching your audience can be.

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Is a Yahoo-Owned Tumblr More Attractive to Brands?

Is a Yahoo-Owned Tumblr More Attractive to Brands? | Marketing Communication Engagement and Integration | Scoop.it
being backed by yahoo could give tumblr more street cred in sales pitches to agencies. but would it make tumblr less cool?
Michelle Merritt, MS's insight:

It will be interesting to see how this plays out. If tumblr changes organically, brands may like it, but users may not.

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Zappos Labs: The Frontier Of Online Retail Is Curation - PSFK

Zappos Labs: The Frontier Of Online Retail Is Curation - PSFK | Marketing Communication Engagement and Integration | Scoop.it
Retail executive lays out the future of content curation.
Michelle Merritt, MS's insight:

A tailored experience is another customer engagement opportunity. It combines personalization with community.

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