Marketing Communication case studies
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Marketing Communication case studies | Scoop.it
Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains...
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Ketchum and maslansky + partners Form Joint Venture in Europe - MarketWatch (press release)

Ketchum and maslansky + partners Form Joint Venture in Europe - MarketWatch (press release) | Marketing Communication case studies | Scoop.it
Ketchum and maslansky + partners Form Joint Venture in Europe MarketWatch (press release) "We have a proven track record of applying our proprietary technology to help companies and individuals find the right language to transform the impact of...
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You can market across the generation gaps - Times-Standard

You can market across the generation gaps - Times-Standard | Marketing Communication case studies | Scoop.it
You can market across the generation gaps
Times-Standard
It's logical, then, that we would all have different expectations in terms of marketing. So, in a marketplace this complex, do we communicate with all our consumer groups the same way?
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Optimize your Integrated Marketing Communication with Digital Insight Management Systems

Effective Integrated Marketing Communications (IMC) is at the top of the agenda for many marketers.
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Any Success is Driven by Valuable Marketing Communication ...

Any Success is Driven by Valuable Marketing Communication ... | Marketing Communication case studies | Scoop.it
Any Success is Driven by Valuable Marketing Communication. Bildschirmfoto 2013-06-10 um 15.51.14. By Jenny Krepp Value Marketing Fellow. Something old: To be a successful company, you need a product that is ...
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Coca-Cola Leveraging Social To Drive Leadership in Social Media Marketing - Forbes

Coca-Cola Leveraging Social To Drive Leadership in Social Media Marketing - Forbes | Marketing Communication case studies | Scoop.it
Coca-Cola Leveraging Social To Drive Leadership in Social Media Marketing
Forbes
With marketing communication strategies evolving, Coca-Cola is looking to capitalize on the ever-changing landscape.
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Youth marketing via facebook: changing times and a new direction - Fourth Source

Youth marketing via facebook: changing times and a new direction - Fourth Source | Marketing Communication case studies | Scoop.it
Youth marketing via facebook: changing times and a new direction
Fourth Source
Yes, Facebook is important when communicating to a young audience, but its popularity is declining among young consumers.
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Marketing & Business Development - Emirates 24/7

Marketing & Business Development - Emirates 24/7 | Marketing Communication case studies | Scoop.it
Marketing & Business Development Emirates 24/7 Ideal candidate must be a graduate of any business related discipline (preferably in marketing) with a minimum of 5 years experience in various aspects of marketing and communications, preferably in a...
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Social Media and Link Building

Social Media and Link Building | Marketing Communication case studies | Scoop.it

Since Google introduced the Panda and Penguin many people believe that link building, and SEO for that matter, are dead. Are they? No, this is certainly not the case. Here is why websites that are currently ranked on the first page of Google are there: they have strong authority links. They wouldn’t be there if they had weak, low value links.

However with the shift in Google algorithms switching from page rank to domain authority, there are definitely changes in the SEO world. There is a massive emphasis on content and social signals. With that in mind, here are some useful tips on how social media can help you build a strong backbone for your link building.


Via Alex Butler
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Looking for Social Media ROI? Listen First

Looking for Social Media ROI? Listen First | Marketing Communication case studies | Scoop.it

In the context of social media marketing, the real goal should be to enhance business by increasing conversions. For colleges and universities, these conversions are deposits, applications, scheduled visits to campus, requests for information, and donated dollars. While it is nice for a school to have an increasing number of Facebook fans and Twitter followers who comment, post, and share, those metrics are not conversions.


Via Régis Faubet
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How important timing is when it comes to marketing communication ...

How important timing is when it comes to marketing communication ... | Marketing Communication case studies | Scoop.it
The timing of your marketing communications is key to ensuring their success. Poor timing can lead to campaign failure, so this article gives you some food for thought.
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Consumer durables up their BTL budget to 20% - Pitch (blog)

Consumer durables up their BTL budget to 20% - Pitch (blog) | Marketing Communication case studies | Scoop.it
Pitch (blog)
Consumer durables up their BTL budget to 20%
Pitch (blog)
Sharad Sarin, senior marketing professor, XLRI.
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'Shark Tank' Offers Valuable Insight into Marketing, Entrepreneurship - Wiglaf Journal

'Shark Tank' Offers Valuable Insight into Marketing, Entrepreneurship - Wiglaf Journal | Marketing Communication case studies | Scoop.it
'Shark Tank' Offers Valuable Insight into Marketing, Entrepreneurship
Wiglaf Journal
James T. Berger, Managing Editor of The Wiglaf Journal, through his Northbrook-based firm, James T.
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Head of Marketing and Communications at AKIBA Commercial Bank

He/she shall develop and implement the marketing and communications strategy to enable the Bank to effectively meet its business plans and objectives. He/she shall be responsible for the following key duties, amongst ...
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Industry view: Has Tesco failed to revitalise 'Every Little Helps'? - Marketing

Industry view: Has Tesco failed to revitalise 'Every Little Helps'? - Marketing | Marketing Communication case studies | Scoop.it
Industry view: Has Tesco failed to revitalise 'Every Little Helps'?
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Brands taking to Social CRM for two-way communication

Brands taking to Social CRM for two-way communication | Marketing Communication case studies | Scoop.it
social-crm The biggest challenge brands on social media face is how to engage the thousands of fans they have acquired. A mere 'Like' isn't sufficient and most of these fans aren't repeat visitors to their social web page, ...
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Integrated Marketing is About Balance for Your Brand

Integrated Marketing is About Balance for Your Brand | Marketing Communication case studies | Scoop.it
Integrated marketing requires balanced communication, when you're marketing a brand you need to provide a consistent flow of information across all mediums.
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Show, Don’t Tell: 5 Lessons In Communication

Show, Don’t Tell: 5 Lessons In Communication | Marketing Communication case studies | Scoop.it
Show, don’t tell is the first rule of communicating in writing. It’s an effective way for marketers to communicate as well. 5 communications lessons from a conference in creativity.
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London City Airport sets its sights on Westminster with latest promotional campaign

London City Airport sets its sights on Westminster with latest promotional campaign | Marketing Communication case studies | Scoop.it

London City Airport is targeting Westminster with its latest multi-channel marketing campaign. Aimed at the business and political communities in and around London’s West End, the activity positions London City as an alternative option to Heathrow for European travel. The campaign focuses the airport’s proximity to London city centre and the fact that passengers can reach their departure gate in around 20 minutes.


Via EstellePierrot
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The Store of the Future Has Arrived (and No, It's not Apple)

The Store of the Future Has Arrived (and No, It's not Apple) | Marketing Communication case studies | Scoop.it

Eighty-five-year-old Chicagoan Martin Shafron, a self-described “computer illiterate,” steps into the rotunda-like entrance of AT&T’s flagship store in the city’s high-end retail district known as the Magnificent Mile. The highly stylized space, which opened last fall, looks more like an art museum than a store, but it's hardly a bore—there’s plenty of digital eye candy including an 18-foot video wall equipped with motion-sensory software on which a couple of kids are playing a game. The trend has gone from merely ringing up sales via mobile devices to a deeply immersive in-store experience—fully digitized but crucially featuring that face-to-face element customers.


Via EstellePierrot
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How important timing is when it comes to marketing communication ...

How important timing is when it comes to marketing communication ... | Marketing Communication case studies | Scoop.it
The timing of your marketing communications is key to ensuring their success. Poor timing can lead to campaign failure, so this article gives you some food for thought.
more...
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