Marketing coach2u
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Marketing coach2u
Practical advice for the marketing manager or assistant
Curated by gillkelley
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How Nike uses Facebook, Twitter, Pinterest and Google+

How Nike uses Facebook, Twitter, Pinterest and Google+ | Marketing coach2u |
gillkelley's insight:

One of my favourite brands!

Alex Meek's curator insight, July 1, 2013 4:00 PM

This article hits on topics covered in my past that I have become more aware about. Advertising is always more successful the more platforms it reaches out to. Nike, being one of the biggest names today, takes advantage of all mediums and social platforms in the media. Social networks alone are taking over the journalism world and we need to be familiar with them. Advertising is one of the many things that can be done though the media and these platforms. 

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Pinterest for Business in 3 Easy Steps!

Pinterest for Business in 3 Easy Steps! | Marketing coach2u |


When you hear someone say the word Pinterest, what comes to mind? In most cases your probably thinking stay at home mom, or even your grandmother. Am I right? The service is a little more than a showcase of favourite recipes and clothes.

Things have changed. Many businesses are taking advantage of Pinterest’s highly visual platform to build brand awareness and enhance their reputation. Yes, another social media platform your business needs to be present on…I can just hear the collective sigh out there! Don’t despair. Leveraging Pinterest for your business, and establishing your presence, your promotions, and share-able content creation is easily doable. Before outlining the first you must be convinced that your business needs to be on this platform.

So why use Pinterest?
Many businesses have finally jumped on the Pinterest bandwagon. The main reason is Pinterest does something no other social media does. It presents consumers with images in a simple, fast and easy to consume manner. Brands embrace it because it tells a compelling story that allows for interpretation for each consumer, thus starting a one-to-one conversation.

1. Establish your Presence
One of the strategies for using Pinterest is to first make sure you are projecting the right business image. This can’t be stressed enough. Keep your profile professional, this includes your photos, name, pins and so on. All these aspects directly reflect your business, so it’s important to follow these guidelines.


2. Picture Promotions
Many businesses today are taking full advantage of Pinterest for a number of reasons. Many people are now making use of promotions. To start utilizing Pinterest for business promotion is simple. Just organize a promotion for your fan base, and make sure it provides them an incentive to post their own images of your products. You can also use your Twitter and Facebook pages to market your promotion beforehand to grow your community.


3. Content
On Pinterest it’s important that the boards you create reflect your business or area of expertise. This can either make or break your success of your marketing campaign. It’s key in choosing boards that are related to your niche, and it wouldn’t hurt to follow brands that are related to your business.


Pinterest platforms user base is growing exponentially, which means it’s time for more businesses to take the plunge, and get started. Here are some key words of advice: Put your best foot forward through sharing valuable images and video. Remember, the old adage… a photo is worth a thousand words… and a very powerful marketing tool.


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Rescooped by gillkelley from CIM Academy Digital Marketing!

10 Tips for Marketing your Business on Pinterest [Infographic]

10 Tips for Marketing your Business on Pinterest [Infographic] | Marketing coach2u |

If you think that publishing is going through an evolution then photography is experiencing a revolution. 

Via CIM Academy
gillkelley's insight:

Pinterest is gaining in popularity

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Rescooped by gillkelley from Contemporary Challenges in Marketing!

Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | Marketing coach2u |

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.


Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

Define your goals Define your metrics Decide on tactics Execute a successful strategy


So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.

Via Lauren Moss, Cambridge Marketing College
kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.