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Mobile Responsible for Rise in Email Open Rates

Mobile Responsible for Rise in Email Open Rates | Marketing Channels | Scoop.it
A new study says that an increased use in mobile devices has led to a slight decline in click rates.
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Paper or Electronic? Sprint Recognizes the Value of Paper in Today’s Business World

Paper or Electronic?   Sprint Recognizes the Value of Paper in Today’s Business World | Marketing Channels | Scoop.it
Interview of Sprint’s Alan Anglyn, Director – IT Care & Billing Services Business Management by Phil Riebel, President - Two Sides North America

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Transforming and Automating Workflows: Marketing Campaign Automation

Transforming and Automating Workflows: Marketing Campaign Automation | Marketing Channels | Scoop.it
David looks at Marketing Campaign process automation.
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Two Cancer Charities Using Direct Mail Very Differently

Two Cancer Charities Using Direct Mail Very Differently | Marketing Channels | Scoop.it
The fight among fundraisers for donor dollars is real, especially among cancer charities that take many different routes to getting attention and then gifts from prospects. Take Susan G.
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Tempt In-Store Productions to Spotlight Interactive Signage at Shopper Marketing Expo

Tempt In-Store Productions to Spotlight Interactive Signage at Shopper Marketing Expo | Marketing Channels | Scoop.it
Attendees Visiting Booth #220 Will Be Able to Launch Interactive Experiences Using Their Smartphone or Tablet SUSSEX, WI - Tempt In-Store Productions, a Quad/Graphics company, will show retailers and marketers how to turn conventional in-store...
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Add some scent to your direct marketing - Real Business

Add some scent to your direct marketing - Real Business | Marketing Channels | Scoop.it
Add some scent to your direct marketingReal BusinessWith all the fuss over digital marketing, you could be forgiven for thinking the traditional direct marketing campaign is on the way out.
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J&L Marketing Partners with Cardone University to Maximize Marketing Results ... - The Herald | HeraldOnline.com

J&L Marketing Partners with Cardone University to Maximize Marketing Results ... - The Herald | HeraldOnline.com | Marketing Channels | Scoop.it
J&L Marketing Partners with Cardone University to Maximize Marketing Results ...
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Making Sense of Blurring Channels Marks the Latest Key Digital Trend

Making Sense of Blurring Channels Marks the Latest Key Digital Trend | Marketing Channels | Scoop.it
A new eMarketer report finds that marketers are trying to keep up with consumers as they move across platforms throughout the day and traditional boundaries dissolve.
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Retention Is Not Loyalty - Direct Marketing News

One measures a company's customer population as a whole; the other, individual customers. Choose wisely.
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An Investigation Into the ROI of Direct Mail vs. Email Marketing [DATA]

An Investigation Into the ROI of Direct Mail vs. Email Marketing [DATA] | Marketing Channels | Scoop.it
A breakdown of the ROI of email marketing vs. direct mail using an example from a case study published by the Harvard Business Review.

Via Frank Mohnhaupt
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Sarah Nicholls's curator insight, May 6, 2013 11:29 PM

I really liked the way this article didn't just stick with what the article said but did their own calculations. Being able to quantify this information through data and numbers definitely helps to illustrate the comparison of direct mail and email marketing and helps marketers to make an intelligent decision for their own marketing campaigns.

ashley stanley's comment, May 8, 2013 2:59 AM
A good example of how marketing objectives can be measured financially. This is always important in order to justify costs for future planning and IMC campaigns
Eden Weaver's comment, May 8, 2013 11:47 PM
This was an interesting article. I also like how they did their own calculations. It does sound like email marketing is a cost effective way to directly target consumers.
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Should retail CMOs own the customer experience? - Direct Marketing News

Should retail CMOs own the customer experience? - Direct Marketing News | Marketing Channels | Scoop.it
Should retail CMOs own the customer experience?
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In the Grand Screen of Things - Direct Marketing News

In the Grand Screen of Things - Direct Marketing News | Marketing Channels | Scoop.it
Seventy-one percent of Americans consume media on at least two devices a day. It's a multiscreen world, sweetheart.
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PRIMS Marketing

PRIMS Marketing | Marketing Channels | Scoop.it
You Propose It. We'll Expose It. (Social media produces almost double the marketing leads than PPC, telemarketing and direct mail!
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What is Responsive Web Design? (Digital Nirvana)

What is Responsive Web Design? (Digital Nirvana) | Marketing Channels | Scoop.it
You can now subscribe to artilce discussions. Subscribe to Recent Discussions
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Tips for a Successful Direct Mail Campaign | Prospects Influential List Brokers

Direct mail is a powerful direct marketing tool.
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IDEAlliance Announces 1st Open Format for Exchange & Rendering of Enhanced for Tablet Publications

IDEAlliance Announces 1st Open Format for Exchange & Rendering of Enhanced for Tablet Publications | Marketing Channels | Scoop.it
Details to be announced at upcoming IDEAlliance PRIMEX East Conference and Createasphere's Digital Asset Management Conference in New York City Alexandria, Virginia – IDEAlliance®, a leading developer of best practices and specifications for print...
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Segment, Monetize, Retain, Repeat - Direct Marketing News

Segment, Monetize, Retain, Repeat - Direct Marketing News | Marketing Channels | Scoop.it
Segment, Monetize, Retain, RepeatDirect Marketing NewsA new suite of tools from Optimove aims to help marketers maximize the lifetime value of customers across the lifecycle by killing churn in its tracks.
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Adobe Creative Cloud Surpasses One Million Subscriptions as Q3 Revenue Falls - WhatTheyThink

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Redirecting...

Never Give Up & Never Quit. Those of you in Direct Sales and Network Marketing remember 1, 3, 5, 7. If you don't... http://t.co/XnMlW8Tkln
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Millennials Save In All Channels - Direct Marketing News

Millennials Save In All Channels - Direct Marketing News | Marketing Channels | Scoop.it
Direct Marketing News
Millennials Save In All Channels
Direct Marketing News
This includes print, direct mail, and circulars.
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How to 'Win' with Direct Mail Marketing - Small Business Marketing Strategies, Ideas and Tips

How to 'Win' with Direct Mail Marketing - Small Business Marketing Strategies, Ideas and Tips | Marketing Channels | Scoop.it
Although the Internet has drastically changed the face of marketing, savvy business owners can still reach prospects and generate sales through direct mail (How to ‘Win’ with Direct Mail Marketing http://t.co/mDs8kmCWrV)...
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5 Best Direct Marketing practices To help Your online business.

5 Best Direct Marketing practices To help Your online business. | Marketing Channels | Scoop.it

5 Best Direct Marketing practices To help Your online business. Direct marketing has been the the majority of conventional method of online verbal exchange (5 Best Direct Marketing practices To help Your online business.


Via GrupoNeo
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Melika Trott's comment, September 27, 2013 12:19 AM
This article offers some good tips on good and effective communication. I believe direct marketing is the key to succeeding in todays compeditive world, so you had better do it right! Listen to tips in this article to implement success/
Min Li's comment, September 27, 2013 12:22 AM
Hi Sheenal, interesting article to read and I quite like the point you provided. This article talks about direct marketing practices for online business. I think company needs to note that consumers do not want to receive junk mails or unwanted messages about advertisements. Therefore, as companies, what they can do is to look into the consumer’s preferences and habits, and think about what kind of information consumers want to get. Then to make some changes to meet the consumers’ needs. Thank you for sharing a very interesting article.
Elaine Li's comment, September 27, 2013 1:07 AM
Hi, Joly, interesting article to read. This article talks about five direct marketing practices for online business. As you insight that the direct marketing is the most popular marketing strategy in organization. Direct marketing is easy to communicate with customer and introduce company product. The 5 best direct marketing practices are engaging titles, minimize the pictures, assure your web page link are evident, related content and analyze your E-mail. An engaging title will capture the target market and build interest for them to then explore the site. A title is usually the first thing that is read and therefore important that it is engaging. The above are the 5 Direct Marketing practices that will helpful to online business.
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News Byte: Demandbase Announces Marketo Integration - Direct Marketing News

News Byte: Demandbase Announces Marketo Integration - Direct Marketing News | Marketing Channels | Scoop.it
Direct Marketing News
News Byte: Demandbase Announces Marketo Integration
Direct Marketing News
B2B targeting and personalization platform Demandbase Inc.
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Facebook 2013 Marketing Strategies From Top Forbes Facebook Marketing Expert - Facebook Marketing Expert, How To Use Social Media, Facebook Marketing, Social Media Branding, Marketing Online, Make ...

Facebook 2013 Marketing Strategies From Top Forbes Facebook Marketing Expert - Facebook Marketing Expert, How To Use Social Media, Facebook Marketing, Social Media Branding, Marketing Online, Make ... | Marketing Channels | Scoop.it
Facebook 2013 Marketing Strategies From Top Forbes Facebook Marketing Expert FREE TELE-CLASS Have you been weaving your way through all the changes on Facebook wondering HOW to make it work for your business?
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