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15 Common Mistakes in Social Media Marketing

15 Common Mistakes in Social Media Marketing | Marketing | Scoop.it
As social media continues to integrate into our lives, business executives, freelancers and professionals from all walks have started to use social media to engage in content marketing. What are the common mistakes that are often made in social media marketing?
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Greer's husband's curator insight, February 23, 2014 1:11 AM

Greer & I are still trying to reinvent the wheel with social media when we really need to put our ears to the ground to listen where others have already tread making the same mistakes. Hopefully you will find this article by Jeff Bullas as useful as we have.

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How To Market For the Top Four B2B Business Growth Strategies

How To Market For the Top Four B2B Business Growth Strategies | Marketing | Scoop.it
Growing business is difficult and growing it intensively is even harder. Only one tenth of a percent of companies will ever reach $250 million in annual revenue – most businesses begin small and stay that way!

Via Thomas Faltin
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Marketing revolution: the rise of the relationship economy

Marketing revolution: the rise of the relationship economy | Marketing | Scoop.it

Tom LaForge: Differentiating brands today means focusing on social attributes.

 

It's an astounding fact: 73% of brands could disappear and consumers wouldn't care. How did this state of affairs, highlighted in Havas Media's 2013 Meaningful Brands research earlier this year, come about?

 

There seem to be two primary reasons – one based on what marketers have been doing and one based on what they have not.

 

For the last 30 years or so, those responsible for branded products have been doing a great job of lowering costs and improving quality. They've optimized supply chains and computerized and mechanized every possible step that could be handed over to computers or machines. Then they Six Sigma-ed the whole thing repeatedly so that year after year, decade after decade, costs were squeezed out while, at the same time, quality steadily.

 

Most categories are now comprised of multiple branded products that are superbly manufactured and similarly priced. As smart market researchers discovered the most desired attributes – using increasingly sophisticated and rapidly shared "best practices" – brands converged upon these features.

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5 Types of of Snack Size Content for Social Media Marketing Worth Considering

5 Types of of Snack Size Content for Social Media Marketing Worth Considering | Marketing | Scoop.it
Content on social media networks Is vital to create engagement with your prospects and customers. There is a fast emerging trend for content to be written and produced in snack size bites. This could be video, text or visual mediums. Provide the entree first and the main meal second. So it is all about the temptation.
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Ryan DePoppe's curator insight, February 28, 2014 10:44 PM

Snack size, perfect for social media. 

Gary Stevens's curator insight, March 2, 2014 6:13 AM

Less is more. Some ideas on producing web content for audiences that have increasingly shorter attention spans.

Debra Hess Norris's curator insight, March 16, 2014 10:44 AM

Helpful advice.... brevity is necesary.

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Growth strategies for small business

Growth strategies for small business | Marketing | Scoop.it
When a good idea strikes and initial response is positive, running a new business can seem like an absolute breeze. Enthusiasm is high, service is top-notch,

Via The Fish Firm II
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