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Align Your Business Goals to Multiply Your Success

Align Your Business Goals to Multiply Your Success | Marketing | Scoop.it
Zijn jouw branding-, marketing- en sales-doelstellingen op elkaar afgestemd voor meer succes? Check het snel!
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How to identify, build and retain social media influencers - The Next Web

How to identify, build and retain social media influencers - The Next Web | Marketing | Scoop.it
How to identify, build and retain social media influencers
The Next Web
Influence on social media is a function of follower count and thought leadership. This leadership can occur within a specific topic, industry, content-type – even a hashtag.
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Why the Human Story Will Always Beat Brand Storytelling | Danny Brown

Why the Human Story Will Always Beat Brand Storytelling | Danny Brown | Marketing | Scoop.it

As long as people can see the difference between a brand and a human vision, brand storytelling will always play second fiddle to real human stories. Which isn’t necessarily a bad thing.

 

There’s a large movement currently for brands to “tell their story”, to enable them to be more approachable to customers. Communications pro Gini Dietrich does a great job of showing the strengths of storytelling for brands on her leading Spin Sucks blog.

 

There are some great examples of brands that win when they insert a more story-like feel to their ad or marketing campaigns. Take Apple and Google, for instance, as highlighted by the two videos below....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 20, 2014 12:11 PM

Danny Brown talks about storytelling and business.