pharmaceutical marketing: connect the dots
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AstraZeneca embracing smart inhaler devices for asthma - iMedicalApps

AstraZeneca embracing smart inhaler devices for asthma - iMedicalApps | pharmaceutical marketing: connect the dots | Scoop.it

AstraZeneca is joining the growing list of pharmaceutical companies embracing the use of digital health technology to improve the effectiveness of their asthma medications through a recent partnership with Adherium.

This trend is one we’ve seen already in pulmonary disease with Propeller Health’s inhaler attachment for medication tracking (GSK, Boehringer Ingelheim), coronary artery disease with Vida’s digital health coaching services(AstraZeneca), and potentially soon in heart failure with soon-to-be blockbuster Entresto (Novartis).


Via Dinesh Chindarkar
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Healthcare and Pharma Digital Spend Rises, but Outlays Stay Low

Healthcare and Pharma Digital Spend Rises, but Outlays Stay Low | pharmaceutical marketing: connect the dots | Scoop.it
The US healthcare and pharmaceutical industry will spend $1.18 billion this year on paid digital ads, according to a new eMarketer report.
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‘e-detailing’: The Future of Pharmaceutical Sales? | PILMAN

‘e-detailing’: The Future of Pharmaceutical Sales? | PILMAN | pharmaceutical marketing: connect the dots | Scoop.it
RT @LudoNice69: ‘e-detailing’: The Future of Pharmaceutical Sales? http://t.co/d6o6oHdoen
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Big Tech as the new Big Pharma: reflecting on Facebook's controversial experiment

Big Tech as the new Big Pharma: reflecting on Facebook's controversial experiment | pharmaceutical marketing: connect the dots | Scoop.it
Research in digital media is turning data science into human subjects research.
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Pharma marketing to Physicians using Digital Media

Pharma marketing to Physicians using Digital Media | pharmaceutical marketing: connect the dots | Scoop.it

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Richard Baxter's curator insight, October 15, 2013 9:40 AM

Interesting to watch the numbers grow