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Want to Be Mentally Tough? Science Recommends 1 Surprising Daily Habit

Want to Be Mentally Tough? Science Recommends 1 Surprising Daily Habit | Marketing | Scoop.it
Harvard research has revealed a counterintuitive way to develop mental toughness--see how to use it daily.
Via Karlton B McIver, massimo facchinetti
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5 Brand Storytelling Examples To Energize Your Content

5 Brand Storytelling Examples To Energize Your Content | Marketing | Scoop.it
This article looks at 5 inspirational brand storytelling examples, and the ingredients for what makes them all so special.

Via Kamal Bennani
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Social, Digital & Mobile in Europe

This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Europe in 2014. Packed with more than 2…
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Heinz® Ketchup to Launch Campaign Asking Fans to Share Their Happiness | Business Wire

Heinz® Ketchup to Launch Campaign Asking Fans to Share Their Happiness | Business Wire | Marketing | Scoop.it
Heinz Ketchup Fans to Share Their Happiness

Via Sylvain Leroux
Rui Zuzarte's insight:

Content created by your brand fans :)

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Sylvain Leroux's curator insight, December 24, 2014 5:17 AM

After Coca-cola, Heinz try to spread happiness.

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Philips launches new identity | News | Design Week

Philips launches new identity | News | Design Week | Marketing | Scoop.it
Dutch technology company Philips is rolling out a new identity and brand positioning, which it says is centred on ‘innovation and people’.

 

The new identity has been developed by the Philips design team, working with partners including Interbrand, Ogilvy and OneVoice, and follows a social media campaign in which Philips revealed an element of the new identity piece-by-piece.

The new positioning uses the strapline ‘innovation and you’ and Philips is also launching a reworked version of its ‘shield’ logo – first used in 1934 - which a spokesman says ‘will start to play a bit more of a role’ in the company’s branding.

 

(...)

 


Via Niels Biersteker
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Niels Biersteker's curator insight, November 14, 2013 7:11 AM

Press release by Philips

"Philips zet mensen en iinovatie centraal in nieuwe merkpositionering"

 

http://www.newscenter.philips.com/nl_nl/standard/about/news/press/20131113-Philips-zet-innovatie-en-mensen-centraal-in-nieuwe-merkpositionering.wpd

 

Dutch Broadcast Network (NOS);

http://nos.nl/artikel/574670-philips-wil-meer-mensen-bereiken.html

Sanpreet Singh Baidwan's curator insight, August 10, 2014 6:44 AM

Philips launching a new identity and re-positioning themselves for the modern era. 

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Do you think your company is #customer centric?

Do you think your company is #customer centric? | Marketing | Scoop.it
Customer-centric companies prioritize the customer experience and engage regularly in two-way communication with customers. These companies give their customers a seat at the boardroom table—and are outperforming competitors as a result.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 8, 2014 3:36 AM

Take a closer look at the 7 habits of customer-obsessed companies.

 

Which habit do you like best? 

 

Do you agree with the statement:

 

"The customer relationship is your last competitive advantage?"

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Features Tell, but Benefits Sell - #CustExp

Features Tell, but Benefits Sell - #CustExp | Marketing | Scoop.it
People have little interest in purchasing a bed; what they want is a good night's sleep. Some folks would sleep on a cardboard box if it

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, February 20, 2014 3:44 PM

Gregory shares great examples that reinforce the approach and message to use with customers.


Here are two key statements:


1. Belle Beth Cooper @Buffer "people don't buy products; they buy better versions of themselves"


2. Jason Fried "Here's what our product can do" and "Here's what you can do with our product" sound similar, but they are completely different approaches.


Informercials do it well. Did you know: "the U.S. market for infomercial products stood at $170 billion in 2009 and could exceed $250 billion by 2015. In fact, with the worth of the entire U.S. network and cable industry estimated at $97 billion as of 2013, DRTV [direct response television] is much bigger than TV itself !"


Share your thoughts on the insights provided.

Rhonda Hailey's curator insight, February 21, 2014 9:35 AM

So true..  I always encourage my partners to focus on the benefits of a relationship with them vs what they sell.  WIIFM WIIFM WIIFM

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Everything You Need To Know About Twitter’s Advertising Options

Everything You Need To Know About Twitter’s Advertising Options | Marketing | Scoop.it

As Twitter advertising rolls out in the UK, Ben Harper offers an initial insight an proposes areas of improvement globally


Via Kamal Bennani
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#Customer #Experience Is More Important Than #Advertising - #Infographic

#Customer #Experience Is More Important Than #Advertising - #Infographic | Marketing | Scoop.it

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 30, 2013 1:04 AM

@Flavmartins article with #Infographic by @Zendesk is clear:


"Word of mouth carries a big, heavy stick when it comes to the reputation of your business products and services. Facebook, Twitter, Yelp, and other social media and reviews sites help to amplify to voice of the customer. With the power that a single bad customer service experience can have at creating future business opportunities, it’s critical that you focus on investing in the overall #customer #experience!"


Share your thoughts on the #Data provided within the infographic?



Roberto Nocera's curator insight, January 1, 2014 3:30 PM

Infographic - the importance of Customer Experience

Lori Xavier's curator insight, January 5, 2014 5:09 PM

or where the customer is queen...

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6 Key Elements of an Effective Content Marketing Strategy

6 Key Elements of an Effective Content Marketing Strategy | Marketing | Scoop.it
You need a strategic framework for conceptualizing, designing, and scaling your content efforts. Use these 6 key elements to build your content strategy.

Via Mark Bowthorpe
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Mark Bowthorpe's curator insight, November 13, 2013 9:02 AM

Define your audience, get to know them in-depth and be clear about what action you want them to take.

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2013 in review: Major social media sites reveal most viral content | Social Media Slant

2013 in review: Major social media sites reveal most viral content | Social Media Slant | Marketing | Scoop.it
I don't know about you, but 2013 sure flew on my end! Once again, this year did not go against the established order. It was full of viral stories and trends. Some will be remembered fondly, while others, well, we could have done without.
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[Creativity] 15 Ways to Rescue Your Creative Side | More Than Dodge Ball

[Creativity] 15 Ways to Rescue Your Creative Side | More Than Dodge Ball | Marketing | Scoop.it
Sometimes you don't feel awesome or creative. But keep moving youth workers!
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What The Best Brands Will Do In 2017

What The Best Brands Will Do In 2017 | Marketing | Scoop.it

Now is the time of the year when every marketer should well reflect on the achievements of 2016 and holistically examine what the New Year is going to mean for marketing, branding, and business.

With this article I proceed with a good tradition by following-up on my previous and related articles for 2016, 2015, and 2014. 

As we all know, paying attention to what’s on the horizon does offer valuable insights. Knowing the below-listed 16 marketing trends which I consider as highly relevant for 2017, should help you to build, expand, and keep strong brands.


Via Pantelis Chiotellis
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Six Techniques to Dramatically Upgrade the Quality of Your Presentation | Moz

Six Techniques to Dramatically Upgrade the Quality of Your Presentation | Moz | Marketing | Scoop.it

"Presentations are so much better when your audience isn't bored — when they're engaged with what you're saying, and attentive, and wowed. But what's the secret formula to giving a great talk? Where do you start? In this week's Whiteboard Friday, Rand will help you boost your presentations to the next level with six tips that have spelled success for him."


Via Jessica Kelly
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Jessica Kelly's curator insight, December 11, 2015 6:45 PM

Key takeaways that I considered typing in ALL CAPS:

 

* Eliminate highly obvious info (unless you want to bore your audience).

* Don't show multiple pieces of info on a slide before you talk about them (unless you want to distract your audience).
* Give actionable takeways (unless you want your audience to wonder/worry about next steps).

 

Click thru and click again for a great whiteboard image. 

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Adweek's Instant Reviews of the 2015 Super Bowl Ads: First Quarter

Adweek's Instant Reviews of the 2015 Super Bowl Ads: First Quarter | Marketing | Scoop.it
Rui Zuzarte's insight:

Superbowl ads...fresquinhos !!!

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The Marketer's Guide to Developing a Strong Brand Identity

The Marketer's Guide to Developing a Strong Brand Identity | Marketing | Scoop.it
Learn how you can define your company's brand -- or work with an agency to help them define it for you.
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Marketers, You're Thinking About Loyalty Programs All Wrong, And Other Consumer Disconnects [Study]

Marketers, You're Thinking About Loyalty Programs All Wrong, And Other Consumer Disconnects [Study] | Marketing | Scoop.it
It's a common refrain that consumers are moving faster and changing habits more quickly than marketers can keep pace with. We've seen it happening in mobil
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How to Express your Brand’s Big IDEA through Great Advertising | Beloved Brands

How to Express your Brand’s Big IDEA through Great Advertising | Beloved Brands | Marketing | Scoop.it

In an earlier article we talked about creating your Brand's Big Idea and using it to drive every inch of your organization. The Big Idea should drive every activity and every function.  

 

To read more on how to come up with the Big Idea and how to leverage it throughout, click on:  How your Brand’s Big Idea should drive every part of your Organization

 

Once you have your Big Idea, you should then use it to frame the 5 different connectors needed to set up a very strong bond between your brand and your consumers.

 

Brands are able to generate love for their brand when the consumer does connect with the brand. I wish everyone would stop debating what makes a great brand and realize that all five connectors matter: promise, strategy, story, innovation and experience. The first connector is the Brand Promise, which connects when the brand's main Benefit matches up to the needs of consumers.  Once knowing that promise, everything else feeds off that Promise.  

 

For Volvo the promise is Safety, for Apple it is Simplicity and FedEx it might be Reliability.  It’s important to align your Strategy and Brand Story pick the best ways to communicate the promise, and then aligning your Innovation and the Experience so that you deliver to the promise.  

 

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What is Customer Experience? | Visual.ly

What is Customer Experience? | Visual.ly | Marketing | Scoop.it
An explanation of the Customer Experience Management fundamentals with specific findings related to the business benefits. A look at the Voice of the
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Rachel Botsman: The currency of the new economy is trust | Video on TED.com

TED Talks There's been an explosion of collaborative consumption -- web-powered sharing of cars, apartments, skills.

Via Joachim Scholz, PhD
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Facebook’s Cutesy Annual Report To Partners Reveals First Country-By-Country Mobile Stats | TechCrunch

Facebook’s Cutesy Annual Report To Partners Reveals First Country-By-Country Mobile Stats | TechCrunch | Marketing | Scoop.it
TechCrunch has obtained never before published metrics showing Facebook's international growth. Facebook sent some partners a playfully illustrated eMagazine..
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Top 5 Social Media Marketing Trends Of 2014 - Business 2 Community

Top 5 Social Media Marketing Trends Of 2014 - Business 2 Community | Marketing | Scoop.it
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Interesting Infographics: The Go-To Guide For The Best B2B Marketing Blogs

Interesting Infographics: The Go-To Guide For The Best B2B Marketing Blogs | Marketing | Scoop.it
As a B2B leader and marketer, I am certain you are aware of the importance (and impact) of continuous learning. But are you discovering new marketing tactics from the right sources?

Via Thomas Faltin
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Facebook still Dominates Social Sharing but eCommerce is a Different Story [Infographic] — socialmouths

Facebook still Dominates Social Sharing but eCommerce is a Different Story [Infographic] — socialmouths | Marketing | Scoop.it

Even though Facebook lost a massive 9% in social sharing, it still dominates the pie.

 

That’s expected, and it should continue like that at least for a while, but Twitter and Pinterest are starting to get dangerously close.

Facebook is also the king of social sharing in segments like Media/Publishing, Consumer Brands, Travel/Hospitality and Education.

 

But when it comes to eCommerce…

 

Pinterest takes 44% of social sharing, it’s the only segment that is not dominated by Facebook (37%), and Twitter is able to grab a 12%.

Not only that, but as Gigya mentions in this infographic, Pinterest’s  popularity is expected to keep growing after its recent release of the API. Soon you’ll see eCommerce websites displaying most popular Pins about their products.

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