Marketing
1 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Ricardo Miguel Rebelo
Scoop.it!

The Top 10 Airline YouTube Videos And What Brands Can Learn From Them

Airlines have discovered the power of YouTube videos, at least the good ones that are sharable, and are now trying to outdo one another with more and more creative — and some outlandish ...
more...
No comment yet.
Rescooped by Ricardo Miguel Rebelo from Online Marketing Resources
Scoop.it!

How Business Listings Are Generated By Google

As a local business owner, it's important for your business to be listed in Google's search results. But how do you fix your business listing if the informat...


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Ricardo Miguel Rebelo from Public Relations & Social Marketing Insight
Scoop.it!

9 Content Marketing Lessons From Tourism Australia

9 Content Marketing Lessons From Tourism Australia | Marketing | Scoop.it

In this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull huge wins from their sun hats? The answer lies in their carefully constructed social media plan of attack and consistent execution.... In keeping with Tourism Australia’s goal to build the world’s largest social media team, they are currently training close to a million people working in Australia’s tourism sector to become brand advocates for the country by empowering them with the tools and know-how marketing One of the key takeaways for social media marketers from Tourism Australia’s story: don't be afraid to test and experiment on social media. A lot of times, marketers get fearful about testing and tweaking and don’t want to fix what isn’t broke. Tourism Australia has shown us the importance of testing constantly to find what works best for your niche, your business, and your customers. Making mistakes and being transparent just adds to the social experience!... Awesome social marketing wisdom...


Via Jeff Domansky
more...
Phillip Ennis's curator insight, April 11, 2013 3:45 PM

It may seem easier to market a naturally stunning location...but Australia's tourism page is leading the way with clever posts, audience engagement, and "newsjacking" - aka the art of using current news stories to promote your business and ideas. By allowing their facebook fans to post dated photos, Austrailia's page has images on their timeline that go back to the early 1900's! Well done, mates.

Jeff Domansky's comment, April 11, 2013 11:14 PM
Phillip, agreed, their experimenting, creativity and execution were impressive. Comment appreciated.
Rescooped by Ricardo Miguel Rebelo from Influence Marketing Strategy
Scoop.it!

Online Influence: Why the customer is now in control

Online Influence: Why the customer is now in control | Marketing | Scoop.it
Online Influence is changing, with customers - rather than organisations - controlling who tops the SEO rankings due to social shares.

Via Ron Sela
more...
Ron Sela's curator insight, October 11, 2013 10:34 PM

Online Influence: Why the customer is now in control

Rescooped by Ricardo Miguel Rebelo from Tourism Social Media
Scoop.it!

Create Great Tourism Marketing Content that Works for your Business

Create Great Tourism Marketing Content that Works for your Business | Marketing | Scoop.it
Succeed at tourism marketing by developing great content, distributing it wisely, and generating new sales leads.

Via Wendy Forbes
more...
No comment yet.