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Measuring the Effectiveness of Video Ad Campaigns 

Measuring the Effectiveness of Video Ad Campaigns  | Marketing and Distribution | Scoop.it
The body of research on video ad metrics is still limited
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How to Outsmart Your Online Competitors

How to Outsmart Your Online Competitors | Marketing and Distribution | Scoop.it
Having knowledge about your competition's tactics can be beneficial for you. Here are four ways to outsmart your SEO competitors.
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How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare

How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare | Marketing and Distribution | Scoop.it
Facebook's and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those sizes stack up.
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4 easy ways to take social media marketing to the next level

4 easy ways to take social media marketing to the next level | Marketing and Distribution | Scoop.it
In an ever-changing social marketplace, how can brands can keep up? Columnist Dayle Hall shares four ways to help your brand unlock the power of social.
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5 Facebook algorithm hacks to up your content marketing game

5 Facebook algorithm hacks to up your content marketing game | Marketing and Distribution | Scoop.it
It's a question that plagues every content marketer: How do you increase engagement on Facebook? Contributor Sweta Patel shares tips to help you boost your content performance on the platform.
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The direct booking movement is moving to meta – what hoteliers need to know

The direct booking movement is moving to meta – what hoteliers need to know | Marketing and Distribution | Scoop.it
Triptease has put together a Hotelier’s Guide to Metasearch that includes everything a hotelier needs to know about listing on metas.
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Are you ready for new EU data regulations? - Availpro

Are you ready for new EU data regulations? - Availpro | Marketing and Distribution | Scoop.it
As a hotelier, you no doubt engage in online marketing and handle card payments. As a result, the EU’s General Data Protection Regulation (GDPR) affects you more than you’d imagine.
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AccorHotels acquires Availpro, expanding its digital services business

AccorHotels acquires Availpro, expanding its digital services business | Marketing and Distribution | Scoop.it
In its second acquisition in as many days, AccorHotels acquired Availpro, a channel management company that claims more than 6,500 clients.
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TravelClick launches media intelligence platform to drive direct booking revenue for hotels

TravelClick launches media intelligence platform to drive direct booking revenue for hotels | Marketing and Distribution | Scoop.it
Global News iHotelier, media intelligence platform, Rate360, TravelClick TravelClick launches media intelligence platform to drive direct booking revenue for hotels To empower TravelClick’s media campaign managers to more effectively drive direct booking revenue for their hotel clients, TravelClick, a global provider of innovative, cloud-based and data-driven solutions for hotels to maximize revenue, has announced the launch of the hospitality industry’s only Media Intelligence Platform. 
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Travelers increase use of alternative channels for business trips

Travelers increase use of alternative channels for business trips | Marketing and Distribution | Scoop.it
Who are the least likely business travelers to use an online booking tool? Millennials, of course.
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Using Technology to Improve Guest Communication 

Using Technology to Improve Guest Communication  | Marketing and Distribution | Scoop.it
When thinking about improving guest communication, most people assume we are talking about guests
talking face-to-face with a receptionist. Something that happens in the lobby or in hallways. But studies show
that 52% of people use mobile devices to find information while travelling
(https://www.slideshare.net/adobe/adi-2016-travel-report) and 68% prefer online over face-to-face
meetings (http://www.mediapost.com/publications/article/278620/people-prefer-social-media-to-face-to-
face-communi.html). The reasons for avoiding human contact can be diverse:
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Availpro extends its footprint in Europe and enters the Nordic Countries

Availpro extends its footprint in Europe and enters the Nordic Countries | Marketing and Distribution | Scoop.it
Availpro extends its footprint in Europe and enters the Nordic Countries. Availpro is pursuing its expansion by appointing Anna Israelsson, born and raised in Sweden, as the new Sales Manager for Nordics.
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Are you writing too much content?

Are you writing too much content? | Marketing and Distribution | Scoop.it
Contributor Jacob Baadsgaard says great content doesn't have to do with word count -- it's about giving your audience what they're looking for.
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Google: How to Move From Separate Mobile URLs to One Responsive URL

Google: How to Move From Separate Mobile URLs to One Responsive URL | Marketing and Distribution | Scoop.it
Google is continuing its campaign toward a responsive internet with advice on how to migrate separate mobile URLs into one.
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Facebook will block advertisers from changing link previews, but hasn’t yet

Facebook will block advertisers from changing link previews, but hasn’t yet | Marketing and Distribution | Scoop.it
Brands had used the option to reposition news articles as promotional content.
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A picture is worth a thousand words, but your brand’s Instagram account is worth so much more 

A picture is worth a thousand words, but your brand’s Instagram account is worth so much more  | Marketing and Distribution | Scoop.it
One Ocean Diving is presenting at Arival: The In-Destination Event taking place this October at The LINQ, Las Vegas.
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Instagram starts testing Facebook’s app-like Canvas ads within Stories

Instagram starts testing Facebook’s app-like Canvas ads within Stories | Marketing and Distribution | Scoop.it
Last year, Facebook said it would bring the immersive ad format to Instagram. Now it’s beginning to do so.
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The dos and don'ts of working with influencers

The dos and don'ts of working with influencers | Marketing and Distribution | Scoop.it
What were once called trend leaders has now become influencer marketing and here are some simple tips to follow if you want to work with them
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Trivago Urges Independent Hotels to Get More Involved in Digital Marketing

Trivago Urges Independent Hotels to Get More Involved in Digital Marketing | Marketing and Distribution | Scoop.it
Trivago, the hotel-search company, faces a tough calculus when it comes to wooing independent hotels to list inventory on its marketplace. Axel Hefer, Triv
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AccorHotels roots ideas in the business through Gen-Y committee

Le 29 novembre 2016, EY et Les Echos ont réuni 250 dirigeants et membres de comités exécutifs pour la deuxième édition du T-DAY, événement dédié à l
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Facebook brings more Snapchat functionality into its mobile app

Facebook brings more Snapchat functionality into its mobile app | Marketing and Distribution | Scoop.it
Facebook has come out with a variety of features to enhance videos and pictures that continue to blur the lines between it and Snapchat.
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Hotel bookings on mobile devices up 67 per cent

Hotel bookings on mobile devices up 67 per cent | Marketing and Distribution | Scoop.it
Global News desktop bookings, hotel reservations, mobile devices, tablets Hotel bookings on mobile devices up 67 per cent Looking to draw new clients? A new study from HotelsCombined points to the continued importance of mobile devices for travelers looking to book their vacation. According to the study, hotel bookings on mobile devices increase 67 per cent in the US in 2016 compared to the previous year.
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Where consumers start their flight search and factors driving the booking decision

Where consumers start their flight search and factors driving the booking decision | Marketing and Distribution | Scoop.it
OAG’s latest passenger survey reveals current preferences and future trends. Key findings include OTAs versus Google Flights
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A strategy to encourage direct bookings…and do some good at the same time 

A strategy to encourage direct bookings…and do some good at the same time  | Marketing and Distribution | Scoop.it
A few weeks ago, I signed up for a new Amazon program that allowed, at no cost to me, a portion of my purchase to be donated to a charity of my choice. All I had to do was start my shopping at "smile.amazon.com" instead of "amazon.com" and the money would be redirected.
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Availpro annonce son partenariat avec Hotel Direct Booster

Availpro annonce son partenariat avec Hotel Direct Booster | Marketing and Distribution | Scoop.it


Availpro, leader européen des solutions d’e-réservations pour les hôtels, lance un nouveau partenariat avec Hotel Direct Booster. Une entreprise (...)
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