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The "Vanity Trap" | Imagine

The "Vanity Trap" | Imagine | Marketing | Scoop.it
Vanity metrics make us feel good, like we're accomplishing something. But they're really just getting in the way of the numbers that trul
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Stop Wasting Your Time Blogging | Imagine

Stop Wasting Your Time Blogging | Imagine | Marketing | Scoop.it
Writing can be fun. It can also be therapeutic. If you're blogging to market your business, it should be profitable. If it's not, read this...
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Even if you're doing it the way it should be done, it can still be the wrong way to promote a business.

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INFOGRAPHIC: Advertising in Construction | Imagine

INFOGRAPHIC: Advertising in Construction | Imagine | Marketing | Scoop.it
Below is a telling - although sometimes predictable - infographic from the CMA, showing advertising tendencies among construction firms.
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Never Write a Web Site RFP Again

Never Write a Web Site RFP Again | Marketing | Scoop.it
Let's be honest, no marketing director looks forward to the dreaded process of scoping out an RFP for a web site redesign.
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6 Web Design Trends You Must Know for 2015 & 2016

6 Web Design Trends You Must Know for 2015 & 2016 | Marketing | Scoop.it

Who can forget the GIFs of the ‘90s, or the more up-to-date focus on flat design? Recently, we’ve seen a surge in popularity of responsive web design, as more and...

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Do-It-Yourself Websites: Worth the Bargain? | Imagine

Do-It-Yourself Websites: Worth the Bargain? | Imagine | Marketing | Scoop.it
While it's completely understandable for designers to turn their nose up to them, I think they have a legitimate place in the web design ecosystem.
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Are QR Codes Dead? | inspirationfeed.com

Are QR Codes Dead? | inspirationfeed.com | Marketing | Scoop.it
The overuse and poor application of QR codes have left some marketers feeling underwhelmed since they haven't seen the results to meet the hype. Does that mean that QR codes are a failed concept?
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Branding: What It’s Not

Branding: What It’s Not | Marketing | Scoop.it

It’s been said to death, “your brand is more than a logo”. But even with countless articles on LinkedIn and business blogs to that fact, people still pair the two.

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