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The impact of Color in Logo Design [Infographic] - Business 2 Community

The impact of Color in Logo Design [Infographic] - Business 2 Community | Marketing | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 25, 2013 7:11 AM

What are your logo colors saying about you? How is your contnet marketing building on your logo's inherent messages? If your logo is sending "trust" messages are you creating trustworthy content?

metataggsolutions's curator insight, June 26, 2013 2:48 AM

Good infographic...I really enjoyed reading it and also increased my knowledge. Thank you so much for explaing color impact in logo designing.

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Marketing Is A Process, Not a Campaign

Marketing Is A Process, Not a Campaign | Marketing | Scoop.it
Too often, marketing starts too late and only to meet short-term objectives, like a product launch or a special promotion.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 9, 2013 6:32 AM

Agreee witht his wholeheartedly.

malek's comment, July 9, 2013 7:44 AM
Marketing start when sales slump
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The difference between content marketing and content strategy

The difference between content marketing and content strategy | Marketing | Scoop.it
The difference between content marketing and content strategy manifests in the way you conceive, create, publish and then distribute your content.

 

Suppose you want to reach a destination “A”. In order to reach “A” you start walking and let us call that walking content marketing. Content strategy is the path that you take to ensure a safe and speedy arrival at “A”. If content marketing is an action, then content strategy is the brain behind that action.


Strategy, as we all know, is a series of actions that we take in order to arrive at a desired result. There is no use performing tasks without having an idea of what you need to do, at what time, for whom, and how.


Does content marketing precede content strategy or is it the other way around? Ideally, it is the other way around and in fact they both need to go parallel. But if I work for you, I would start with the latter.


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, May 20, 2013 1:40 AM

As I have found with my own content your strategy will change based on your readers input and traffic analysts.


Setting your goals but leaving room for other options can generate new revenue sources.

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5 Common SEO Marketing Mistakes

5 Common SEO Marketing Mistakes | Marketing | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 4, 2013 6:51 AM

Marketing & SEO
Your marketing team might think SEO doesn't apply to them especially now. With all this talk of, "The death of SEO," marketers can ignore SEO and focus on branding right? Not so much.

Search engines control traffic; traffic is money so you need to avoid these common marketing SEO mistakes.

 

5 Common SEO Marketing Mistakes
1. Not thinking about SEO as you create online marketing.
2. Creating your own language instead of using keywords.

3. HIPPO decisions not test or data decisions.
4. Being boring.

5. Not open, relevant or social enough.

Marketing people need to understand SEO. Does every marketing person need to spend a week in Mill Valley in class with SEO Guru Bruce Clay as I did? No, but all-marketing people need to read and understand SEO. You can't delegate understand SEO, at least at a conceptual level, to others.

Marketing people love to create stories and often develop their own way to tag, refer to and name products, services, features and benefits. Better to use adwords keyword tool to CHECK your assumptions about marketing language.

If there is greater demand for e-commerce than ecommerce then make sure and use BOTH in your copy. Don't enforce your beliefs on your copy or marketing. Check your beliefs and modify if you are creating your own language, modify to be aligned with the way customers think about and name your products and services (otherwise known as keywords).

Highest Paid Person In The Room HIPPO can do more damage to Internet marketing than the plague. Internet marketing is DATA based. There isn't a reason to guess or roll dice. Do something, look ad the data, create the test. The problem is websites are also political things.

When the CEO says they like shocking pink and company logos the size of dump trucks it takes courage to say, "Let's test that," but if anyone could be an Internet marketer then you wouldn't get paid the big bucks :).

You can be many things in your online communication boring better not be one of them. Boring is as boring does and when HIPPOs tell you to use corporate speak, talk to yourself about yourself or ignore the conversational nature of online communication you are bing boring (and in the worst way).

Finally every website needs to be open, inclusive and relevant. Think of your job as a CURATOR of your online information. Just like those helpful people at the library you want to help people looking for information and engagement find it. Best way to do that? A: LISTEN and be open to social signals and all of their implications.

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How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | Marketing | Scoop.it

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

 

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

• Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...


Via Lauren Moss, Alessandro Rea, Martin (Marty) Smith
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tonic ATX's curator insight, April 7, 2014 10:32 AM

Love this graphic on measuring content:

Digital Marketing - WSI France's curator insight, April 24, 2014 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie

Carlos Bisbal's curator insight, June 19, 2014 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing