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From Freelancer to Full-Time: The Right Move for You? | The Daily Muse

From Freelancer to Full-Time: The Right Move for You? | The Daily Muse | marketing | Scoop.it
When you're a freelancer, things often look greener on the full-time side of the fence. Consider this before you make the move.
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2014 B2B Content Marketing Research: Strategy is Key to Effectiveness

2014 B2B Content Marketing Research: Strategy is Key to Effectiveness | marketing | Scoop.it
New content marketing research finds that B2B marketers who have a documented strategy cite that as a key to effectiveness in their content efforts. Find out other highlights from the Content Marke...
Paolina Milana's insight:

It's never been about the product or the sale, but rather, the connection of it to the heart of your audience. Whether it speaks to their pain or adds to their joy, it's the story being told that draws a person in and has them coming back.

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Study Reveals Visible Tattoos Can Decrease Odds of Landing New Jobs - MediaJobsDaily

Study Reveals Visible Tattoos Can Decrease Odds of Landing New Jobs - MediaJobsDaily | marketing | Scoop.it
Study Reveals Visible Tattoos Can Decrease Odds of Landing New Jobs
Paolina Milana's insight:

Who knew...? I did! Love my tattoos and the entire experience!

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Author Marisha Pessl takes novel approach with new thriller

Author Marisha Pessl takes novel approach with new thriller | marketing | Scoop.it
"Night Film", a new book by a rising young author, is blurring the line between novel and movie
Paolina Milana's insight:

Sometimes, you just so admire creativity in a writer. (Trying to stop short of "green with envy" on this one!) Loved this piece. Can't wait to read Night Film. 

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Good Leaders Get Emotional

Good Leaders Get Emotional | marketing | Scoop.it

We hide emotions in an attempt to stay in control, look strong, and keep things at arm's length. But in reality, doing so diminishes our control and weakens our capacity to lead.

Paolina Milana's insight:

For those of us in leadership positions who have ever been told we're emotional, here's a great piece that has us smiling and saying "thanks"!

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Rescooped by Paolina Milana from Content Marketing & Content Strategy
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4 Things The Beatles Taught Us About Content Marketing

4 Things The Beatles Taught Us About Content Marketing | marketing | Scoop.it
A fun read exploring some of the methods The Beatles used to conquer the world and how we can apply them in content marketing and social media today

Via Stefano Principato
Paolina Milana's insight:

Wondering: if The Beatles were together and performing today, would they engage social media audiences to help them write their lyrics? Would it better their music or muddy the messages?

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Stefano Principato's curator insight, August 7, 2013 2:28 AM

Here are four things that John, Paul, George and Ringo have taught us about content marketing.

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Listen to Freddie Mercury and David Bowie on the Isolated Vocal Track for the Queen Hit ‘Under Pressure,’ 1981

Listen to Freddie Mercury and David Bowie on the Isolated Vocal Track for the Queen Hit ‘Under Pressure,’ 1981 | marketing | Scoop.it
In the summer of 1981, the British band Queen was recording tracks for their tenth studio album, Hot Space, at Mountain Studios in Montreux, Switzerland.
Paolina Milana's insight:

Beyond creative to truly genius. My all-time favorite song, and reading this now I am more in awe, given how it came to be!

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A Farewell To 'Breaking Bad': An Entrepreneurial Case Study

A Farewell To 'Breaking Bad': An Entrepreneurial Case Study | marketing | Scoop.it
Breaking Bad Logo (Photo credit: Wikipedia) Breaking Bad on AMC is one of my favorite television shows of all time.  With the series ending last night, I figured I would honor the show with a case study of some key entrepreneurial lessons therein. ...
Paolina Milana's insight:

Who knew a show so bad could be so good.Watched it again last night. Down to that final song...simple great.

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Building Brand Loyalty: Does Your Business Need an Enemy?

Building Brand Loyalty: Does Your Business Need an Enemy? | marketing | Scoop.it
Building brand is all about sharing values with your customers. One small business marketing strategy to boost your loyal fans may involve finding a common enemy; here's why.
Paolina Milana's insight:

A somewhat controversial marketing strategy: "...groups form quicker (and with stronger bonds) when they have an opposing group." So is building brand loyalty boosted by making enemies...? Intriguing. What say you?

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Rescooped by Paolina Milana from marketing
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Good Leaders Get Emotional

Good Leaders Get Emotional | marketing | Scoop.it

We hide emotions in an attempt to stay in control, look strong, and keep things at arm's length. But in reality, doing so diminishes our control and weakens our capacity to lead.

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Paolina Milana's curator insight, August 17, 2013 9:52 AM

For those of us in leadership positions who have ever been told we're emotional, here's a great piece that has us smiling and saying "thanks"!

Rescooped by Paolina Milana from Social Media, SEO, Mobile, Digital Marketing
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Tell Your Brand's Story

Tell Your Brand's Story | marketing | Scoop.it

Most of the best marketing and advertising is a form of storytelling, even if it’s just a 30-second commercial. When we watch television, we avoid the commercials as best we can.


Via Kamal Bennani
Paolina Milana's insight:

Storytellers unite! Cuz at its core ("it" being your brand), it's all about the story.

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Paolina Milana's comment, August 8, 2013 7:35 PM
Storytellers unite! At its core ("it" being your brand), it's all about the story.
Bob Finch's curator insight, August 9, 2013 12:34 PM

Very good synopsis of reasons why to storify your brand!

 

Denise Rivers's curator insight, August 9, 2013 12:54 PM

Get people engaged! Pull on their heartstrings! Make them laugh and weep! Create an epic out of your brand's history and watch it bring your company to life