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Rescooped by Mustafa Duran from Social Media, SEO, Mobile, Digital Marketing
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Social Media and the Zero Moment of Truth

Social Media and the Zero Moment of Truth | Marketing | Scoop.it

In 2011, Google introduced the term Zero Moment of Truth to describe how people shop.

A ZMOT is someone’s subjective experience with a product that, when shared, influences another person’s purchase decision. While the term is new, the concept is not. It’s a modern-day version of word of mouth rendered for the digital age.


Via Kamal Bennani
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Rescooped by Mustafa Duran from The MarTech Digest
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How Marketing Automation Impacts Sales & Marketing Workflow [Infographic] - Pardot | #TheMarketingAutomationAlert

How Marketing Automation Impacts Sales & Marketing Workflow [Infographic] - Pardot | #TheMarketingAutomationAlert | Marketing | Scoop.it
Have you started setting business goals for 2014? Is “improving sales-marketing alignment” somewhere on the list? It should be.

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via CYDigital
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CYDigital's curator insight, December 11, 2013 5:53 PM

I'm becoming a bit more understanding of Pardot's posts and visuals, as I now understand that it's about communicating MA to Sales, not Marketing.

Rescooped by Mustafa Duran from The MarTech Digest
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(Infographic) A Marketing Automation Primer | Pardot | #TheMarketingAutomationAlert

(Infographic) A Marketing Automation Primer | Pardot | #TheMarketingAutomationAlert | Marketing | Scoop.it

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via CYDigital
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CYDigital's curator insight, December 19, 2013 7:16 PM

SFDC continues to simplify Pardot for the common man.

Rescooped by Mustafa Duran from MarketingHits
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Top Five Predictions for 2014 in Advertising

Top Five Predictions for 2014 in Advertising | Marketing | Scoop.it
In 2014, we'll see brands and agencies harness digital advertising in a way that integrates seamlessly with people's busy lives, whether through location retargeting on their mobile devices, predictive analytics or the intelligent automation of the ad buying process. Consumers send buying signals every day to advertisers and the brands that figure out how to use technology to listen more closely and send their messages in an organic and authentic way will succeed.

Via Brian Yanish - MarketingHits.com
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Greenway Maintenance's curator insight, December 19, 2013 11:21 AM

The future in business branding.

Martin (Marty) Smith's curator insight, December 19, 2013 8:25 PM

Tis the season for predictions. Scooped this off of @Brian Yanish - MarketingHits.com. Hope to mashup a bunch of predictions.

Cecile Morel's curator insight, December 20, 2013 4:54 AM

A good analysis of Ad Tech trends. 2 things to remember for brands: Connect with your customers on their most trusted device (mobile what else?) at the right place (in-store what else?).

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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Marketing | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

Via janlgordon, Ramy Jabbar رامي
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Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
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Rescooped by Mustafa Duran from Social Media, SEO, Mobile, Digital Marketing
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Why Content Strategy Is Foundational To Real-Time Marketing

Why Content Strategy Is Foundational To Real-Time Marketing | Marketing | Scoop.it

When the curtain went up on the Emmy Awards, HBO was ready. As usual, the cable network was nominated for a plethora of awards. Naturally, there was no way of knowing who, or what programming, would win which categories.


Via Kamal Bennani
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Rescooped by Mustafa Duran from SEO and Social Media Marketing
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Looking for SEO? Create Content, Be Social

Looking for SEO? Create Content, Be Social | Marketing | Scoop.it

"One of the first questions clients always ask is about SEO. How do we drive SEO to be found on Google?

 

While the traditional SEO items I mention above are important, I usually take clients down a different route. This route covers two areas. Their content strategy and marketing efforts as well as their social media, curating and sharing strategy".

 

Read More: http://www.huffingtonpost.com/daniel-newman/looking-for-seo-create-co_b_4371957.html


Via Antonino Militello
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Tuhin Hmmad's curator insight, December 7, 2013 2:13 PM

Awesome!

 

Market Immersion's curator insight, December 9, 2013 3:14 PM

One answer to an ongoing question....

9Dotstrategies's curator insight, December 10, 2013 4:48 AM

Creating Quality, Informative Contents and Be Social for SEO Prospective?

Rescooped by Mustafa Duran from Innovative Marketing and Crowdfunding
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Inbound Marketing - The New Marketing Mix

Inbound Marketing - The New Marketing Mix | Marketing | Scoop.it

Why inbound marketing is the new marketing mix of the digital age.


Via Marty Koenig
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