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Rescooped by Mirko Vedovato from Digital-News on Scoop.it today
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Content Marketing Mysteries – How to Find Your ROI Yeti!

Content Marketing Mysteries – How to Find Your ROI Yeti! | marketing | Scoop.it
Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership, establishing relationships with buyers, and fueling their inbound...

Via Thomas Faltin
Mirko Vedovato's insight:

Remember to measure!

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Scooped by Mirko Vedovato
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8 Content Marketing Mistakes to Avoid

Only a handful of marketers can hit a home run every time they step up to bat. Let's face it, we've all had our share of flops. But failures can be learning experiences; a mistake or misstep can provide insight into what to avoid in the future.
Mirko Vedovato's insight:

#useful!

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