Internet Marketing, Content, Blogging and SEO
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Why People Leave Your Website [Infographic] - HubSpot

Why People Leave Your Website [Infographic] - HubSpot | Internet Marketing, Content, Blogging and SEO | Scoop.it
Once you've attracted visitors to your website, you need to keep them there. Learn why people leave a website and get tips for keeping them on yours.


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Google Search Console: Best Free SEO Tool (ULTIMATE GUIDE)

Google Search Console: Best Free SEO Tool (ULTIMATE GUIDE) | Internet Marketing, Content, Blogging and SEO | Scoop.it
Learn how to effectively use Google Search Console as a powerful free SEO tool to boost your rankings in this ultimate guide. GET MORE WEBSITE VISITORS.

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20 Video Marketing Examples From Content Curation Platform & Tools

20 Video Marketing Examples From Content Curation Platform & Tools | Internet Marketing, Content, Blogging and SEO | Scoop.it

For the online marketer the world just gets tougher each day. Inbound marketing and content marketing are great techniques, but the time, effort and strategy needed to drive sustainable results for a B2B company is daunting. Thankfully content curation tools provide relief by helping business provide relevant content to their readers in a quick time.


With multiple types of content curation tools & platforms available its difficult to understand what would work best for your business. Content curation platforms are using videos to promote and educate their prospective buyers to showcase how effective their solution is.
Sales is increasingly seeing the use of videos in the following areas :

Overview video of a product / solutionsIntro / Getting started video using animation & UI MockupsHow To VideosYoutube Promo / Promotional VideoInfographics / Statics bundled to create Use case videos

 

In this article we look at 20 video marketing examples used by content curation tools that are on the spot. Watch these videos to get ideas for marketing your own content curation solution....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 3, 2017 10:52 PM

This is a really interesting way to learn about content curation platforms and tools as well as effective video marketing. Highly recommended. 9/10

Jeff Domansky's curator insight, March 3, 2017 11:01 PM

This is a really interesting way to learn about content curation platforms and tools as well as effective video marketing. Highly recommended. 9/10

Janet Vasil's curator insight, March 4, 2017 9:35 AM
Good collection of curation platforms using video and good ideas for making your own videos.
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How Bite-Sized Content Can Capture Attention

How Bite-Sized Content Can Capture Attention | Internet Marketing, Content, Blogging and SEO | Scoop.it
In this article, the concept of atomization is used to describe producing bite-sized content from larger articles or reports, and why it works

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janlgordon's curator insight, March 2, 2017 5:36 PM

I selected this article from Curatti written by Bryan Kramer because it provides insight into how to capture your readers with smaller content.

 

Why bite-sized content is effective in getting your message out.

 

Publish Smaller Articles to Attract More Readers

 

There are many who will not read longer articles for whatever reason. I agree that you can capture these readers by condensing your information.

 

Kramer explains the impact of bite-sized content on your blog.

 

Here's what caught my attention:

 

  • The smallest gift can produce the biggest dividend when it comes to writing content. This especially applies to shares on social media.

 

  • Look over your existing articles and find out what can be repurposed into a more condensed version. Smaller content must be to the point and easy to understand.

 

  • As you plan your content decide ahead of time which articles can become more shareable. For example, turn your blog posts into a webinar, infographic or a short YouTube clip.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of https://maierlawgroup.com/

.

Read full article here: http://ow.ly/nhqx309xaug

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, March 3, 2017 11:59 AM
thank you @massimo facchinetti :)
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Improve Your Post with an Awesome Headline

Improve Your Post with an Awesome Headline | Internet Marketing, Content, Blogging and SEO | Scoop.it
Readers won't necessarily see a new post on your blog, but by its awesome headline designed to attract passing traffic to lure them in from almost anywhere.

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janlgordon's curator insight, February 22, 2017 1:37 AM

I selected this article from Curatti written by Alice Elliott because it provides insight into how to improve your blog posts with a great headline.

 

The purpose of your headline is to draw in and hook your readers.

 

How to Create an Attractive Headline

 

You can keep your audience interested and engaged by writing catchy titles. I agree that this will help attract more attention to your blog blog posts.

 

Elliott explains the different types of headlines and how to be most effective in reaching your readers.

 

Here's what caught my attention:

 

  • Craft your headlines to be relevant, suitable to your audience, and relatable. Use attractive wording that stimulates curiosity.

 

  • You should convince the reader that your content is a must-read and better than other articles out there. Headlines should recognize and relate to your audience's needs.

 

  • Offer a solution, secret, or success strategy that will make a difference in your reader's life. Be honest with your promises in your post.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

.

Read full article here: http://ow.ly/2lIb309eJ23

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Free Online SEO Tools - 100% Free

Free Online SEO Tools - 100% Free | Internet Marketing, Content, Blogging and SEO | Scoop.it

SEO Tооlѕ
If уоu аrе lооkіng fоr wауѕ tо іmрrоvе уоur wеbѕіtе’ѕ ѕеаrсh еngіnе rаnkіng, уоu сlеаrlу nееd thе bеѕt SEO tооl thаt саn wоrk wоndеrѕ! Wіth SEO tооlѕ, уоu аrе gіvіng аn еdgе tо уоur buѕіnеѕѕ, оvеr іtѕ соmреtіtоrѕ. Amоng аll thе tесhnіԛuеѕ uѕеd tо ѕtudу аnd dеtеrmіnе thе ѕtаtuѕ оf еvеrу wеbѕіtе, rеѕеаrсhіng hаѕ рrоvеd tо ѕhоw a rаdісаl dеvеlорmеnt іn уоur ѕеаrсh еngіnе rаnkіngѕ. SEO tооlѕ саn rеѕоlvе еасh оf уоur соuntlеѕѕ рrоblеmѕ.

Thе Cоnсерt оf SEO
SEO іѕ a mеthоd uѕеd tо іmрrоvе a wеbѕіtе’ѕ rаnkіng іn ѕеаrсh еngіnеѕ ѕuсh аѕ Google, Bіng, аnd Yаhоо. Thе рrосеѕѕ оf dоіng thіѕ іѕ bу brіngіng hіgh-ԛuаlіtу trаffіс tо thе ѕіtеѕ frоm Gооglе, Bіng, аnd Yаhоо via thеіr ѕеаrсh rеѕultѕ. Yоur ѕіtе’ѕ rаnkіng wіll аlwауѕ dереnd оn thе numbеr оf guеѕtѕ tо уоur ѕіtе, аnd thе SEO tооlѕ wіll hеlр уоu dеtеrmіnе. It іѕ іndееd аn еѕѕеntіаl tооl fоr a wеbѕіtе’ѕ ѕuссеѕѕ.

The Bеnеfіtѕ
Yоur wеbѕіtе саn rulе thе ѕеаrсh еngіnеѕ іnсludіng kіng Gооglе. Evеrуоnе knоwѕ thаt іf уоur ѕіtе саn ѕhоw оn раgе оnе оf Gооglе ѕеаrсh rеѕultѕ, уоu gеt tо еnjоу hіgh vіѕіbіlіtу аnd mоrе trаffіс tо уоur ѕіtе. Yоu wіll bе аblе tо ѕаvе tіmе іn dоmіnаtіng thе rеѕultѕ раgе оf Google аnd оthеr ѕеаrсh еngіnеѕ. Yоu саn thеn uѕе thіѕ tіmе tо dо уоur соrе асtіvіtіеѕ tо іnсrеаѕе уоur рrоduсtіvіtу аnd рrоfіtаbіlіtу. Hіghеr rаnkіng іn Gооglе mеаnѕ mоrе vіѕіbіlіtу fоr уоur wеbѕіtе. Hеnсе, уоu саn ѕау thаt SEO tооlѕ іmрrоvе уоur оnlіnе рrеѕеnсе. Yоu саn gеt hіghеr rеturnѕ fоr уоur іnvеѕtmеnt іn uѕіng SEO tооlѕ. Thе rіght tооlѕ саn ѕаvе уоu vаluаblе rеѕоurсеѕ аnd lеаd tо a wіdеr mаrgіn оf рrоfіtѕ fоr уоur buѕіnеѕѕ....


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Jeff Domansky's curator insight, February 10, 2017 8:33 PM

Great collection of free SEO tools. Recommended for every blogger, marketer, website creator and PR pro.

Jeff Domansky's curator insight, February 10, 2017 11:23 PM

Great collection of free SEO tools. Recommended for every blogger, marketer, website creator and PR pro.

Flores Marisol's curator insight, February 13, 2017 9:54 AM
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300+ Awesome Free Tools For Entrepreneurs & Startups - SalesHandy

300+ Awesome Free Tools For Entrepreneurs & Startups - SalesHandy | Internet Marketing, Content, Blogging and SEO | Scoop.it
New startups have to grow at least 33% year over year to be able to acquire the customers they need. Running a startup is a tough challenge, but there exist tools out there to simplify almost all aspects of a startup business, enabling entrepreneurs to minimize distractions and focus on their ‘core’.

Check out this list of 300 tools for Startups & Entrepreneurs.

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CYDigital's curator insight, May 15, 2016 6:58 PM

A nice collective of freebies. CT for each.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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10+ of the best tools you need to produce better content (3/6)

10+ of the best tools you need to produce better content (3/6) | Internet Marketing, Content, Blogging and SEO | Scoop.it
Content marketing is an ongoing cycle that requires optimization at every stage. Here are the tools to help you produce better content. 
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20 SEO Link Building Tips for 2016

20 SEO Link Building Tips for 2016 | Internet Marketing, Content, Blogging and SEO | Scoop.it

No matter what others say, SEO is not dead and neither is link building. Actually, SEO has been dead for years, for those who failed to adapt to the ever changing rules and increased requirements on skills, tools, details and perseverance.

 

Five years ago, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you are on the first page. Well, that time is long gone.

 

Link building is not dead, it just reached a new level of complexity and is now more advanced than ever before.

 

Read on and learn more about smart link building techniques. You will learn how to build links without hurting your search rankings and see which tools can help you find the best links....


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Jeff Domansky's curator insight, January 22, 2016 2:56 PM

Here are 20 link building techniques that will help you learn how to build links without hurting your search rankings and the right SEO tools to use. 

Tim O'Keefe's curator insight, January 22, 2016 5:51 PM

Not a bad idea to keep linking ideas out front.

Philippe Trebaul's curator insight, March 20, 2016 4:33 PM

Here are 20 link building techniques that will help you learn how to build links without hurting your search rankings and the right SEO tools to use. 

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SEO: The Free Beginner's Guide from Moz

SEO: The Free Beginner's Guide from Moz | Internet Marketing, Content, Blogging and SEO | Scoop.it

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

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Video Is The Future Of Content Marketing

Video Is The Future Of Content Marketing | Internet Marketing, Content, Blogging and SEO | Scoop.it

More customers view video - so it needs to be a part of your content marketing strategy to help you reach your goals & differentiate from your competition.

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A Case Study in Excellent Content Curation

A Case Study in Excellent Content Curation | Internet Marketing, Content, Blogging and SEO | Scoop.it
Today's example of content curation to emulate is a roundup taken from Scott Monty's very popular blog.
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5 SEO Strategies to Increase Search Rankings, Traffic and Conversion

5 SEO Strategies to Increase Search Rankings, Traffic and Conversion | Internet Marketing, Content, Blogging and SEO | Scoop.it

'No matter how digital marketing evolves, SEO will still be a vital part of your grand marketing strategy. If you want to increase your search engine rankings, organic traffic and conversion rate, here are 5 SEO strategies that will make Google and other search engines love you more'.

 

Read More: http://optixor.com/seo-strategies-to-increase-search-rankings-traffic-and-conversion/


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Marco Favero's curator insight, June 24, 2015 11:19 AM

aggiungi la tua intuizione ...

donhornsby's curator insight, June 25, 2015 8:53 AM

(From the article): Here are some tips on how to combine great content, conversation and relationship to form a powerful SEO campaign.

Reply comments in your blog posts or in your guest blog posts to keep the discussions alive.Reply comments and feedback on the links from your site that you shared in social media to increase engagements.Leave engaging comments on related blog posts. Use your real name and start connecting with the authors and bloggers.Join related groups and online communities to exchange ideas, learn from the members, and start making close connections. Consider making collaborative content with your connections.Reach out people (influencers and potential customers) whom you think will find your content useful.Recognize worthy people (top people in your industry) in your content or blog posts.Focus on building friendships with the people in your industry instead of focusing on building inbound links.
Diana Ries Sheldon's curator insight, July 6, 2015 9:35 AM

Absolutely true. @sebring-airport

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How to Optimize Your Pins for the Smart Feed

How to Optimize Your Pins for the Smart Feed | Internet Marketing, Content, Blogging and SEO | Scoop.it
Have you heard about the Pinterest smart feed and how it impacts your exposure? This article explains how to use the changes to your advantage.

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Neil Ferree's curator insight, June 13, 2015 8:28 PM

Pinterest’s smart feed is a complex new algorithm based on the following elements: quality of your pin, quality of the source (blog or website) that the pin leads to and a rating assigned by Pinterest. Unlike the days when Pins were rendered using the LIFO (last in first out) routine, now the quality of a Pin determines when and where you Pin shows up.

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A CMO's thoughts on why storytelling is dead

A CMO's thoughts on why storytelling is dead | Internet Marketing, Content, Blogging and SEO | Scoop.it
Mastercard’s global chief marketing and communications officer, Raja Rajamannar, says the brand has shifted its focus from storytelling to story-making.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, March 2, 2017 12:55 PM

Well, what a load of malarky. Of course the headline caught my eye. Storytelling is now dead??!!

 

I dug into the article and realized how uninformed these CMO's views are.

 

First, the CMO is equating storytelling with messaging. Yes, 1-way messaging is not as effective as it used to be, which is why he says it's 'dead'. What he doesn't realize is that storytelling is a 2-way street.

 

Another point he makes is that people want experiences, not storytelling (which is messaging in his mind). What he has no clue about is that stories ARE experiences! They are mini-simulations for listeners.

 

When he says Mastercard is now all about focusing on customers creating experiences for themselves, he's really saying that he wants customers to have great experiences with the brand that they can then tell stories about.

 

So storytelling is still incredibly important for Mastercard -- but the CMO doesn't think so.

 

It's junk 'knowledge' like this that hampers companies from really leveraging business storytelling and gaining powerful results. It's crazy that a Chief Marketing Officer is so clueless. Read this post and weep -- and avoid this kind of thinking like the plague.

Art Jones's curator insight, March 2, 2017 7:12 PM

I respectfully disagree with the Mastercard CMO who say's "Storytelling is Dead".  

 

So here is the deal. We are living at a time when each of us has the amazing power of the smart device in a briefcase, pocket or more likely grasp tightly in our hand. Smart devices have made today's consumer the most empowered consumer ever. Today's consumer has the answer to virtually any question they might ask about any buying decision they might be considering at their fingertips. The truth about the empowered consumer is she is still very engaged by compelling storytelling. Why, because she is human!  

 

Since the beginning of time, humans have been wired to respond to STORY.  Story can call us to take action, story is used to govern, story works because story has the power to change the biology of us humans.

 

Neuroscientist studying story, tell us their research shows when we hear happy, empathetic or stressful stories our body releases a different hormone for each story type. So, we have scientific proof that story has the ability to change the biology in humans.

 

Story has not lost it's ability to affect the hormones that flow through our bloodstream, as such story has not lost it's ability to call us to action.  Our easy access to information and our ability to at the drop of a hat  produce our own compelling stories, is what's new.  We have become pretty good producers of stories and perhaps because of our always on existence we have become a wee bit story jaded.  

 

The way humans respond to story has not changed. Story remains a powerful force for humans to reckon with.

 

  • So, is storytelling dead? NO. 
  • Has the way an audience intrinsically responds to story changed? NO, humans are wired to respond to story.
  • Do audiences expect more from the modern day storytellers? YES! Today we want to be collaborators and co-creators of the brand story.

 

We've come a long way from the days of stone tablets, quill pens and the Guttenberg Press. The technology for telling stories may constantly evolve yet as long as we are human (vs. augmented humans) story will have the powerful impact it always has. 

 

"Storytelling is dead, long live storytelling"

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20 Video Marketing Examples From Content Curation Platform & Tools

20 Video Marketing Examples From Content Curation Platform & Tools | Internet Marketing, Content, Blogging and SEO | Scoop.it

For the online marketer the world just gets tougher each day. Inbound marketing and content marketing are great techniques, but the time, effort and strategy needed to drive sustainable results for a B2B company is daunting. Thankfully content curation tools provide relief by helping business provide relevant content to their readers in a quick time.


With multiple types of content curation tools & platforms available its difficult to understand what would work best for your business. Content curation platforms are using videos to promote and educate their prospective buyers to showcase how effective their solution is.
Sales is increasingly seeing the use of videos in the following areas :

Overview video of a product / solutionsIntro / Getting started video using animation & UI MockupsHow To VideosYoutube Promo / Promotional VideoInfographics / Statics bundled to create Use case videos

 

In this article we look at 20 video marketing examples used by content curation tools that are on the spot. Watch these videos to get ideas for marketing your own content curation solution....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 3, 2017 10:52 PM

This is a really interesting way to learn about content curation platforms and tools as well as effective video marketing. Highly recommended. 9/10

Jeff Domansky's curator insight, March 3, 2017 11:01 PM

This is a really interesting way to learn about content curation platforms and tools as well as effective video marketing. Highly recommended. 9/10

Janet Vasil's curator insight, March 4, 2017 9:35 AM
Good collection of curation platforms using video and good ideas for making your own videos.
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The Best Kept SEO Secret: How to Find and Target Long-Tail SEO Keywords

The Best Kept SEO Secret: How to Find and Target Long-Tail SEO Keywords | Internet Marketing, Content, Blogging and SEO | Scoop.it

'Long-tail keywords are highly specific search phrases with low search volume, which communicate a certain searcher intent clearly. Because of their specificity, long-tails are usually three or more words long. 


This post will show you why long-tails are unbeatable sources of targeted traffic, and share a simple framework you can use to research long-tail keywords, optimize your pages for them, and start growing rankings'.


Read More: https://www.link-assistant.com/news/long-tail-keywords.html?fb_comment_id=672388386219529_676412355817132


Via Antonino Militello
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donhornsby's curator insight, March 1, 2017 8:55 AM
As you optimize your pages for the newly found long-tails, remember to regularly measure your rankings and traffic for the terms so you can see which of your tactics are working best.
 
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20 Best New Social Media Tools to Try in 2017 (And How to Use Them) - Buffer Blog

20 Best New Social Media Tools to Try in 2017 (And How to Use Them) - Buffer Blog | Internet Marketing, Content, Blogging and SEO | Scoop.it

With all these tools to choose from, how can you stay on top of the latest and greatest?

 

As part of our State of Social Media 2016 campaign, we’ve scoured Product Hunt for the latest trending social media tools and created a list of 21 products for marketers and teams to try in 2017.

 

Keep reading to see the full list, or click over to the Product Hunt collection with all of 2017’s best social media tools....


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Jeff Domansky's curator insight, February 12, 2017 1:32 PM

Buffer's list of new social media tools is definitely worth a look. A number you will not  have seen before I suspect. Good reading.

Curtis Carlson Nelson's curator insight, February 14, 2017 11:11 AM

2017 will bring about many new social media marketing tools.  Check them out here.

http://curtiscarlsonnelson.yolasite.com/

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The Ultimate Local SEO Guide [Infographic]

The Ultimate Local SEO Guide [Infographic] | Internet Marketing, Content, Blogging and SEO | Scoop.it
For local SEO tips, see this infographic guide on how to optimize your website for local search—from Google My Business to schema markup, landing pages, ranking factors, customer reviews, and more.
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2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides

2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides | Internet Marketing, Content, Blogging and SEO | Scoop.it
Check out this content marketing DIY toolkit of checklists, templates, and resources, to achieve greater success. – Content Marketing Institute
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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More - HubSpot

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More - HubSpot | Internet Marketing, Content, Blogging and SEO | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


Via CYDigital
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Another outstanding collection. Click through for details (CTFD).

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CYDigital's curator insight, February 17, 2016 8:41 PM

Another outstanding collection. Click through for details (CTFD).

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20 websites that publish terrific content to curate

20 websites that publish terrific content to curate | Internet Marketing, Content, Blogging and SEO | Scoop.it
We'd like to tell you where to find the super-great content to curate. The undiscovered gems. The stuff your audience will love, and hasn’t ever seen before. Finding that type of content can actually take some work.

Via Neil Ferree, Jeff Domansky, Ali Inam
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Neil Ferree's curator insight, December 21, 2015 12:22 PM

Top shelf Content Discovery sources when you're in the market for excellent content. How to Curate Content Like a Pro 

Neil Ferree's curator insight, December 21, 2015 12:23 PM

Top Shelf Content Discovery Sources 

Jeff Domansky's curator insight, January 9, 2016 2:20 PM

Great resource for new content for curators.

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New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen | Internet Marketing, Content, Blogging and SEO | Scoop.it

Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads?

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Is Above the Fold Really That Important? - ConversionXL

Is Above the Fold Really That Important? - ConversionXL | Internet Marketing, Content, Blogging and SEO | Scoop.it
In late 2014, Google released a study, The Importance of Being Seen: Viewability Insights for Digital Marketers and Publishers, that demonstrates the impact of the fold.

The study found that, with viewability defined as 50% of the ad’s pixels being on-screen for one second, ads just above the fold had 73% viewability, whereas ads just below the fold only had 44% viewability.

Earlier this year, Nielsen Norman Group concluded that, “what appears at the top of the page vs. what’s hidden will always influence the user experience – regardless of screen size.” In fact, they found that the average difference in how users treat info above vs. below the fold is 84%.

To summarize Nielsen Norman Group’s findings: “Users do scroll, but only if what’s above the fold is promising enough. What is visible on the page without requiring any action is what encourages us to scroll.”

Once again, the fold does matter. However, it matters because it sets the stage for future content and provides quality expectations, not because of some arbitrary, absolute rule.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.


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CYDigital's curator insight, October 18, 2015 6:51 PM

See the article for when it might make sense to go below the fold.

Nomad Communications's curator insight, October 19, 2015 8:53 AM

To scroll or not?  "What is visible on the page without requiring any action is what encourages us to scroll."


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Content Curation: We Can Do Better

Content Curation: We Can Do Better | Internet Marketing, Content, Blogging and SEO | Scoop.it
Hi there, Twitter user. Thanks for favoriting my latest tweet! But I have to ask: did you read the article I shared? I received 10 favorites and zero clicks. So what’s going on? I guess you favo
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The Power of Content Curation

The Power of Content Curation | Internet Marketing, Content, Blogging and SEO | Scoop.it

90% of all the data in the world has been generated over the last two years?


Faced with this huge, ever-increasing amount of data, threatened by social networks such as Facebook, search engines had to adapt or die. 


Via Neil Ferree
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Neil Ferree's curator insight, June 16, 2015 7:48 PM

Content Curation can help you improve SEO


As Jason Miller, Sr Content Marketing Manager at LinkedIn, puts it, "content curation not only alleviates the pressure of having to devote valuable time to creating original content, but it also adds credibility and third party validations to your efforts"


How to Become a Content Marketing Ninja

Marco Favero's curator insight, June 17, 2015 4:13 AM

aggiungi la tua intuizione ...