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5 Tips for Banner Ad Copy | Vantage Local

5 Tips for Banner Ad Copy | Vantage Local | marketing | Scoop.it
Banner ads require very short, very simple messages. Here are five tips for writing productive banner ad copy.
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These 9 Actionable Metrics Are More Important Than Vanity Metrics

A VP at Formstack shares metrics all businesses should be tracking.
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2014 North American Effie Effectiveness Index Reveals The Most Effective Marketers

2014 North American Effie Effectiveness Index Reveals The Most Effective Marketers | marketing | Scoop.it
Proctor & Gamble tops the list of most effective marketers for the fourth consecutive year.
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The One Big Thing Some of the Best Content Marketers Forget

The One Big Thing Some of the Best Content Marketers Forget | marketing | Scoop.it
Content marketing is not just about content.Content marketing excellence is the result of the successful intersection of search engines, social media, email, content and blogging. Done well it is a
Mia Kinjo's insight:

Marketing these days is directly linked to Search Engine Optimisation and Social Media

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21st Century Marketing Combines Social, Mobile and Local Strategy to Attract New Customers

21st Century Marketing Combines Social, Mobile and Local Strategy to Attract New Customers | marketing | Scoop.it
Sales pitches are all the same. Everyone says the same thing. ‘I am the best in the market. Hire me’. Let’s admit. Sales pitches are boring. If you want your consumers to notice you, you have to do
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5 Ways Companies in Regulated Industries Can Use Social Media

5 Ways Companies in Regulated Industries Can Use Social Media | marketing | Scoop.it
If you think you can't use social media for marketing, think again. Here are some ideas even a lawyer could love.
Mia Kinjo's insight:

5 tips for helping companies increase their social media effectiveness

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Rescooped by Mia Kinjo from Leadership, Innovation, and Creativity
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Great Leaders Build A Culture of Courage In A Climate Of Fear

Great Leaders Build A Culture of Courage In A Climate Of Fear | marketing | Scoop.it

Via Allan Shaw, Dean J. Fusto, Bobby Dillard, AlGonzalezinfo, Ivon Prefontaine, PhD
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John Michel's curator insight, March 28, 2014 2:13 AM

When employees feel that their contribution is truly valued, they are challenged to experiment, and they can constructively express their opinions (however different), it triggers greater ownership of their own success as well as their commitment to the larger organizational mission.

Ledcome's curator insight, March 28, 2014 6:15 AM

This graphic is captures a key characteristic of leadership...

david o'connor's curator insight, March 28, 2014 7:12 AM

This is a really great post.

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29 Free Marketing Tools To Improve Your Work Today

29 Free Marketing Tools To Improve Your Work Today | marketing | Scoop.it
Everyone loves free marketing tools that can make your work easier. Give this list of 29 simple tools a try for greater marketing efficiency.
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Sales Surge Shows Nissan Broke Through With Annoying Rogue Ad

Sales Surge Shows Nissan Broke Through With Annoying Rogue Ad | marketing | Scoop.it
Video Several weeks ago, Nissan was forced to issue a corporate apology for overwhelming NFL telecasts and other TV shows with the same advertisement for the new version of its Nissan Rogue. But guess what? February sales results demonstrated that Nissan's blanket-advertising approach for its improved crossover -- so annoying to some [...]
Mia Kinjo's insight:

Despite the negative reaction to the overexposure of this ad, sales increased - an example of any publicity is good publicity?

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7 Simple Social Media Moves That Work

7 Simple Social Media Moves That Work | marketing | Scoop.it
Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius?
Mia Kinjo's insight:

Social Media and Brand Equity? 

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5 Email Marketing Mistakes That Are Killing Your Open Rates

5 Email Marketing Mistakes That Are Killing Your Open Rates | marketing | Scoop.it
You can't capitalize on the high-converting nature of email marketing if your emails aren't opened. Here are 5 mistakes that kill open rates.
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Japanese mothers react to being called by their first names after years of just being "Mama"

Japanese mothers react to being called by their first names after years of just being "Mama" | marketing | Scoop.it
It might sound strange, but in a lot of Japanese households, the use of first names tends to become increasingly rare after the arrival of children and grandchildren. Although plenty of parents in the western world will also refer to each other as "Mommy" or "Daddy" in an effort to help their newborn or toddler pic ...
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Google, Samsung, Microsoft Head A Tech-Dominated List of The Most 'Meaningful' Brands

Google, Samsung, Microsoft Head A Tech-Dominated List of The Most 'Meaningful' Brands | marketing | Scoop.it
Technology giants Google, Samsung, and Microsoft head the 2013 Meaningful Brand Index, compiled by Havas Media. The index measures twelve areas of consumer well-being, including health, happiness, and financial.
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What is integrated marketing?

Integrated marketing is communicating the same value across your media mix.
Mia Kinjo's insight:

back to the basic question - adapt or go home. 

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Life changing events! Think customers not campaigns!

Life changing events! Think customers not campaigns! | marketing | Scoop.it
Life has interesting turns-singles find partners, have children, then children go off to college & parents become empty nesters & finally look forward to retirement.Getting insight into where people
Mia Kinjo's insight:

Think dialogue, not monologue when communicating with customers.

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The Two Words Steve Jobs Hated Most

The Two Words Steve Jobs Hated Most | marketing | Scoop.it
Apple's former top marketing executive reveals two of the most 'dreaded, hated' words at Apple under Steve Jobs.
Mia Kinjo's insight:

Who knew the two things Apple may be the most well-known for were Steve Jobs two most hated words?? Branding and Marketing @marcoms2014

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Rescooped by Mia Kinjo from Empathy Magazine
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Empathy Map Your Way to Relevant Messages

Empathy Map Your Way to Relevant Messages | marketing | Scoop.it
Get to know what the folks you want to engage think, do, care about and hate via personas and this new Empathy Map tool.

 

The  Empathy Map is a proven framework for strong connections with the folks you need to act—to give, to volunteer, to take whatever action you need to move your mission forward.

 

The Map highlights key elements of your supporters’ environment, behavior, concerns and aspirations, enabling you to hone your messages, tone and channels to what’s most important to them (and so most likely to be digested, and acted on). That’s relevance, and relevance rules.

 

=========================

The  Empathy Map is a proven framework

for strong connections with

the folks you need to act 

==========

 

by Rob Wu 


Via Edwin Rutsch
Mia Kinjo's insight:

Empathy and your market

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Eli Levine's curator insight, March 7, 2014 12:50 PM

Useful.

 

Enjoy!

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The 80-20 rule in social media (Infographic)

The 80-20 rule in social media (Infographic) | marketing | Scoop.it
After yesterday's article on the Pareto Principle, I decided to create an infographic to make the information I had shared a little more interactive. I hope you will find it useful.
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Bill Hurley's curator insight, February 27, 2014 12:53 PM

80 percent our your outcomes result from 20 percent of your inputs.

Nicole Paquet's curator insight, March 3, 2014 4:54 PM

This article delved into the idea behind the Pareto Principle, which is more commonly known as the 80/20 rule. Although this concept can be applied to anything in people’s lives, it relates to social media in what businesses should be focusing on. For instance, it is generally the very loyal and involved 20% of your customers who are going to drive more of your sales than say the remaining 80% who are also a part of your target market. Learning how to hone in on the exact customers who are going to make a real difference is the key to being successful. This does not mean that the consumers who are not as involved need to be forgotten about but rather, they do not require as much attention since their actions are not going to heavily influence the health of a business. This rule can also help companies in balancing the things that matter most to them. For instance, using the 80/20 concept for social media can aid people in finding the perfect amount of what content they’re posting. Perhaps the larger portion of their postings are curated from other respected sites and a smaller amount of statuses or tweets actually pertain to the company themselves. Overall, the 80/20 rule is a handy tool when it comes to understanding what a company should exactly be focusing on and eliminating any time waste could allow businesses to be able to further engage when it is really going to make a difference and with who it Is actually going to be with.

 

 

Sara Prendergast's curator insight, March 6, 2014 9:46 PM

This infographic is a quick and easy way to understand the basics of the Pareto Principle as it pertains to social media.

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What It Takes To Be A CMO In Academia - Forbes

What It Takes To Be A CMO In Academia - Forbes | marketing | Scoop.it
Forbes
What It Takes To Be A CMO In Academia
Forbes
In today's technologically enhanced world of communications, CMOs must develop integrated marketing and communications plans that strategically employ tactics to achieve their institution's goals.
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