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Top 10 Overused LinkedIn Profile Buzzwords of 2013 [INFOGRAPHIC] - LinkedIn | #TheMarketingAutomationAlert

Top 10 Overused LinkedIn Profile Buzzwords of 2013 [INFOGRAPHIC] - LinkedIn | #TheMarketingAutomationAlert | Marketing and Advertising | Scoop.it
As 2013 comes to a close, we revisit our analysis of overused buzzwords in members’ profiles for the fourth year in a row. Does ‘creative’ once again dominate as it has for the past two years?

 

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CYDigital's curator insight, December 11, 2013 5:43 PM

I look at this list, and my first instinct is to avoid each one of these buzzwords!

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Facebook Marketing For Small Business: Dying Or Already Dead?

Facebook Marketing For Small Business: Dying Or Already Dead? | Marketing and Advertising | Scoop.it
Facebook has put marketers and businesses on notice: soon (or maybe already) your posts will be seen by fewer an fewer people. Why? So you'll be compelled to pay for ads.
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8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer - Entrepreneur

8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer - Entrepreneur | Marketing and Advertising | Scoop.it
Entrepreneur
8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer
Entrepreneur
What does it take to turn a well-branded event into a highly-anticipated piece of programming?
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4 Lessons From The Year’s Best Marketing Campaign - Influential Marketing Blog | #TheMarketingAutomationAlert

4 Lessons From The Year’s Best Marketing Campaign - Influential Marketing Blog | #TheMarketingAutomationAlert | Marketing and Advertising | Scoop.it

Intermediate/ Condensed...


The addictive animated jingle for its popular campaign video rode global YouTube popularity to drive its unexpected message home for audiences. How can you mimic the success of this campaign in promoting your business?

 

1. Elevate Your Message

The lesson is clear: If you can find ways to talk about something bigger than just your business, you can reach people in a way that a more direct (and smaller) message just can’t.

 

2. Embrace Humor

The entire campaign takes a humorous approach to a rather morbid topic. The lesson? Not to take yourself or your business too seriously. Even with a serious public service announcement, humor can lighten its tone just enough to make the message one that people will interact with and share frequently.

 

3. Make Your Team Into Heroes

Part of inspiring a team to achieve great things on your behalf is offering them a share of the credit and attention when the kudos eventually come. It gives everyone a shared sense of accomplishment, and makes it even more likely they will go above and beyond to deliver great results for you in the future as well.

 

4. Extend Across Multiple Channels

By extending the reach of the campaign beyond just a great video, they can engage even more people in the message and give the campaign more of a shelf life to continue reaching and influencing people long after the first video becomes overplayed or less interesting.

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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CYDigital's curator insight, December 11, 2013 7:43 PM

Be careful about your use of humor. From experience, I can tell you that wit and sarcasm are difficult to execute, and your humor is different from others.

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How To Set Yourself Apart When Applying For A Digital Marketing Job

How To Set Yourself Apart When Applying For A Digital Marketing Job | Marketing and Advertising | Scoop.it
A recent job post for a social content specialist at my company drew more than 110 applicants in less than a month, underscoring the interest in the field of digital marketing. With odds like these, it's tough for even the best ...
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How to Optimize Your Marketing in Real Time - Mashable

How to Optimize Your Marketing in Real Time - Mashable | Marketing and Advertising | Scoop.it
How to Optimize Your Marketing in Real Time
Mashable
In our Metrics That Matter series, Mashable is speaking with digital marketers about the metrics they pay attention to and why.
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