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Rescooped by Leni Hall from The MarTech Digest
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Marketers Undervalue Email, Overvalue Personalization - Profs

Marketers Undervalue Email, Overvalue Personalization - Profs | Marketing | Scoop.it
Email Marketing - Gaps exist in digital marketers’ perceptions of how consumers want to engage with brands, what influences their purchase decisions, and how they view privacy, according to a recent report ...

 

Pertinent excerpt...

 

Customization Over Personalization

Consumers surveyed said the volume of personalized marketing messages they receive has increased over the past five years. The majority (63%) said personalization is now so common that they have grown numb to it, and 33% of consumers cited superficial personalization as one of their top annoyances. Only 14% of consumers said they are more likely to read personally addressed messages, yet personalization remains the second most popular marketing strategy of the executives surveyed. Though consumers are put off by superficial personalization, they do appreciate customized product recommendations. 
Via CYDigital
Leni Hall's insight:

Email Marketing: The value of customization vs. personalization

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CYDigital's curator insight, June 17, 2013 4:05 PM

We know that this is a B2C oriented study, but an interesting proposition for the B2B marketing community. Studies still point to the efficacy of personalization over a control group, but perhaps we may be looking at a retreat.


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Rescooped by Leni Hall from digital marketing strategy
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39 Awesome Tools and Resources for Blogging and Social Media Marketing

39 Awesome Tools and Resources for Blogging and Social Media Marketing | Marketing | Scoop.it
Social media and blogging has gone from being an activity you did for just fun and pleasure to serious business.
Social media used to be what teenagers and students did after dinner.

Via Jesús Hernández, malek
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malek's curator insight, June 3, 2013 7:21 PM

tools, links, books and courses and a whole range of resources

Rescooped by Leni Hall from Marketing
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39 Awesome Tools and Resources for Blogging and Social Media Marketing

39 Awesome Tools and Resources for Blogging and Social Media Marketing | Marketing | Scoop.it
Social media and blogging has gone from being an activity you did for just fun and pleasure to serious business.
Social media used to be what teenagers and students did after dinner.

Via Jesús Hernández, malek, Leni Hall
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malek's curator insight, June 3, 2013 7:21 PM

tools, links, books and courses and a whole range of resources

Rescooped by Leni Hall from Data Nerd's Corner
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How Your Social Media Content Can Drive Sales-Focused Engagement

How Your Social Media Content Can Drive Sales-Focused Engagement | Marketing | Scoop.it
As a content marketer, you are responsible for converting leads to sales, not just for generating content. In fact, you're a key player in the social sales process. Your customers want you to add v...

Via Carla Gentry CSPO
Leni Hall's insight:

Social Sales - A great article about using content marketing to generate and nurture sales leads.

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Carla Gentry CSPO's curator insight, May 30, 2013 8:18 AM

If engagement is the goal line of our content creation, then social sales is the home stretch. By harnessing the right conversation and providing the right content value to the right people on the right platform at the right time, you will ultimately reach that sales summit.