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Quand J.K. Rowlings mouche l'auteur d'un commentaire sexiste

Cette information nous vient du Journal de Montréal.

Serena Williams est l’une des plus grandes joueuses de tennis au monde. Seule ou en double avec sa sœur, son palmarès donne le vertige : 68 fois championne en simple, 22 en double, quatre fois...
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When brand advocates turn into brand defenders. J.K. Rowlings stands up for Serena Williams. 

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Marketing Is Dead

Marketing Is Dead | Marketing | Scoop.it
In our social media-infused world, traditional marketing logic just doesn’t work.
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How social media and new forms of communication have changed radically the way we do marketing!

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FeverBee - The Online Community Guide

FeverBee - The Online Community Guide | Marketing | Scoop.it
How to grow thriving online communities
Laurence Dessart's insight:

Great resources for people seeking to build an online brand community from scratch and sustain it in the long run 

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Lean Marketing - It Will Change Marketing Forever

Lean Marketing - It Will Change Marketing Forever | Marketing | Scoop.it
by Jonathan Gebauer (@jogebauer)
Have you heard of “Lean Startup” or “Lean Innovation”? Well, then it is time to adapt the concept to lean marketing.
And a new generation of marketers is already doing...
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Dynamic Likeability Effects on Virality of Online Video Advertisements - Marketing Science Institute

Investigates the relationship between the virality of online advertisements and ad likeability dynamics.
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longer ads with peak moments but no emotional roller-coaster are most likely to go viral. Interesting findings and direct managerial implications there...

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Woman Leaves Bad Online Review, The Owner Finds Out And Responds

Woman Leaves Bad Online Review, The Owner Finds Out And Responds | Marketing | Scoop.it
Now this picture is something else...
Laurence Dessart's insight:

Customer reviews are about being objective, and keeping things critical, but in a non-aggressive way. No need to be an activist! 

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IKEA Giving Cross-Screen and Cross-Platform Marketing a Go in Their Next Campaign | Mobile Marketing Watch

IKEA Giving Cross-Screen and Cross-Platform Marketing a Go in Their Next Campaign | Mobile Marketing Watch | Marketing | Scoop.it
Laurence Dessart's insight:

I love to see how mobile marketers think they have reinvented the wheel with their fancy 'cross screen/platform' concept. Ever heard of Integrated Marketing Communications? Aside from that, good effort, IKEA. 

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Brands must create 'retail theatres' to appeal to digital natives

Brands must create 'retail theatres' to appeal to digital natives | Marketing | Scoop.it
Brands must create 'retail theatres' to appeal to digital natives, A report by Samsung, 'Future Shoppers', has claimed that retailers need to do more to enhance the in-store experience for younger shoppers to avoid missing out on bricks-and-mortar sales. | Marketing Magazine
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The 3 P’s Brands Must Embrace: People, Purpose, Participation

The 3 P’s Brands Must Embrace: People, Purpose, Participation | Marketing | Scoop.it
Building brands that are truly meaningful, admired and (sometimes) even loved has not become any easier over the years.
Laurence Dessart's insight:

Must read!

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The top viral ads that graced our screens in September 2014. [VIDEO]

The top viral ads that graced our screens in September 2014. [VIDEO] | Marketing | Scoop.it
The top viral ads that graced our screens in September 2014.
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Who Owns your Social Media, an Infographic

Who Owns your Social Media, an Infographic | Marketing | Scoop.it
Social Media Who Owns your Social Media, an Infographic People rarely think twice about using social networking sites Google Plus platform, YouTube Google
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Yes or No, Scotland's Vote for Independence Will Affect Brands

Yes or No, Scotland's Vote for Independence Will Affect Brands | Marketing | Scoop.it
Brandchannel - always branding. always on.
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American Apparel’s banned ads are a shocking example of marketing

American Apparel’s banned ads are a shocking example of marketing | Marketing | Scoop.it
If American Apparel’s latest ads were not banned for being offensive they should be banned for bad marketing
Laurence Dessart's insight:

Ethics in the fashion industry gone wrong again. 

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7 best examples of brand communities |

7 best examples of brand communities | | Marketing | Scoop.it
A Brand Community is "a specialized, non-geographically bound community, based on a structured set of social relations among admirers of a brand."
Laurence Dessart's insight:

Very good academic based report on 7 strong (online) brand communities

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Marketing Is Dead, and Loyalty Killed It

Marketing Is Dead, and Loyalty Killed It | Marketing | Scoop.it
Do you like your customers enough?
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A great read on what all marketers strive for: loyalty! 

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Lovemarks: the future beyond brands

Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect - but there the similarities end.
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Does Tweeting Impact the Bottom Line? - Marketing Science Institute

Examines whether activity on microblogging platforms improves firm performance; develops a field experiment on Weibo with a global media company that produces documentary TV shows.
Laurence Dessart's insight:

Results to be expanded to other contexts and industries, but apparently tweeting impacts your company performance. Well done! 

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Richmond restaurant encourages bad Yelp reviews

Richmond restaurant encourages bad Yelp reviews | Marketing | Scoop.it
Botto Bistro in Richmond is not very concerned about its Yelp rating. In fact, in an effort to undermine the reliability of its Yelp page, the five-year-old Italian restaurant is on a mission to be...
Laurence Dessart's insight:

How businesses are trying to gain back the control over their online reviews. Quite smart, but will it really work?

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Branding – The Customer’s Perspective - AutoLogue by Mohit Arora | ET Auto

Branding – The Customer’s Perspective - AutoLogue by Mohit Arora | ET Auto | Marketing | Scoop.it
In only a span of 5 years, reputation of a brand has catapulted from being one of the least mentioned reasons to become the top most reason influencing car pu..
Laurence Dessart's insight:

Indian consumers are attracted by functional, technical and detailed claims in their choice of car manufacturers. Precision and features are the advertising characteristics that help create a strong brand personality and consumer relevance, in a country were local and Japanese car brands are preferred. 

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It’s personal: how technology will change the way we shop

It’s personal: how technology will change the way we shop | Marketing | Scoop.it
From internet-connected coffee cups that can personalise your drink to 3D-printed pants, tech is changing the way retailers interact with us
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Social media has revolutionised how people choose food, Waitrose says

Social media has revolutionised how people choose food, Waitrose says | Marketing | Scoop.it
Social media has revolutionised how people choose food, Waitrose says, A major study by Waitrose that uses data from millions of purchases in shops and online from over the past year, has found that consumer habits are influenced by social media now more than ever. | Marketing Magazine
Laurence Dessart's insight:

no kidding!

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Marketing agencies have completely missed the potential of digital

Marketing agencies have completely missed the potential of digital | Marketing | Scoop.it
Rather than just supplementing existing systems, digital should be seen as transformational to maximise its possibilities
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#CultureCode: Designing a Culture of Innovation

#CultureCode: Designing a Culture of Innovation | Marketing | Scoop.it
Laurence Dessart's insight:

On corporate branding - very nice article on how to promote a culture of innovation inside-out with the case of IDEO 

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How Tiffany’s Iconic Box Became the World’s Most Popular Package

How Tiffany’s Iconic Box Became the World’s Most Popular Package | Marketing | Scoop.it
For the sake of you intellectual-property aficionados out there, the color is No. 1837 on the Pantone Matching System chart. It is not commercially available; since a 1998 filing with the federal government, the color is trademarked.
Laurence Dessart's insight:

The box says it all....

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I Prefer Small Data

I Prefer Small Data | Marketing | Scoop.it
"There is a lot of talk about big data. And I am intrigued to see how often semantics are driving the big data discussion," says Martijn van der Zee.
Laurence Dessart's insight:

Finally some fresh insight into customer data management and a step back from the "big data" craze. Thank you, KLM. 

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