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The Differences Between Products & Services - Marketing Advice

http://www.woltersworld.com When deciding on how to market your services you must first recognize the differences between products and services and these dif...
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Rescooped by Kate Varner from Everything Marketing You Can Think Of
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5 Useful (and Free) Web-based Blogging Tools

5 Useful (and Free) Web-based Blogging Tools | Marketing | Scoop.it
5 useful web-based tools and apps to help blogging lawyers locate, create, share and track their blog posts.

Via Jeffrey Lapin
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Jeffrey Lapin's curator insight, April 22, 2013 5:39 PM

Good list of 5 free web-based blogging tools by Nicole Black via Lawyerist

Rescooped by Kate Varner from Public Relations & Social Marketing Insight
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Three Blogging Tricks That Will Save Your Sanity | Liz Strauss

Three Blogging Tricks That Will Save Your Sanity | Liz Strauss | Marketing | Scoop.it

Bloggers are always “on deadline.”

 

No matter what the posting schedule is like (daily, weekly, monthly), there is always another deadline looming. It can feel like one of those hamster wheels where you can’t get off.

 

With several years of blogging under my belt, I have accumulated some tricks that keep me from losing my mind.

Keep These Blogging Tricks Up Your Sleeve...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 8, 2014 10:30 PM

Liz Strauss shares some valuable blogging wisdom.

Rescooped by Kate Varner from Curation, Social Business and Beyond
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Here's How to Get Your Message In Front Of Early-Stage B2B Buyers

Here's How to Get Your Message In Front Of Early-Stage B2B Buyers | Marketing | Scoop.it
A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce.

Via janlgordon
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janlgordon's curator insight, November 2, 2013 4:56 PM



Derek Edmond wrote this article for searchengineland - I selected it because in today's world there's too much noise - getting attention from the right people will require knowledge and strategy.


The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. which is exactly where you want to be.


Here's what you need to know:


Search is one of the first places where buyers start.


According to Pardot’s 2013 State of Demand Generation Report, 72% of product research for a future business purchase beginning on Google.


But savvy search engine marketers understand that onsite content is only one destination buyers will look to find information, assuming that content is found in search engine results.


Here's something you need to do:


Where B2B Marketers Start Buying Research: Pardot 2013 State of Demand Generation Report


Placing content marketing assets in destinations that provide a good opportunity to be found in search engine results — and also represent locations where target audiences find and share information — which is a critical component of B2B SEO.


The direct correlation is through inbound link acquisition. The long-term opportunity is the association with trusted communities and places of industry influence and trust.


There are twenty different third party sites and sources B2B marketers should consider for placing content in their SEO strategy.


I have highlighted a few that caught my attention:


Google Properties (YouTube, Google+, etc) — unique, quality content throughout Google properties isn’t just about social networking. It should provide a direct association between an organization, its thought leaders, and keyword-related objectives to the search engine.


Industry-Specific Forums — for informational search queries, we often find forum threads in search results. Forum communities are an underrated resource for developing valuable discussions and establishing brand / individual trust.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://selnd.com/16vN3SR]

Rescooped by Kate Varner from Internet Marketing
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5 Essential Business Blogging Metrics to Help You Make More Money

5 Essential Business Blogging Metrics to Help You Make More Money | Marketing | Scoop.it
Business blogging metrics are essential for blogging success.

Via Holley Jacobs
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Holley Jacobs's curator insight, November 30, 2013 5:24 AM

A great and concise article. Practical advice that can easily be implemented into anyone's budget.

Regards, 

~ Holley Jacobs

Rescooped by Kate Varner from Everything Marketing You Can Think Of
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Writing A Blog Post Body The Right Way - Blogging Tips

Writing A Blog Post Body The Right Way - Blogging Tips | Marketing | Scoop.it
Blog post at Blogging Tips : Last week, we've talked about ways to open your blog post with a bang. If you haven't read it yet, check it out here. Today, we're going to [..]

Via Jeffrey Lapin
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Jeffrey Lapin's curator insight, June 17, 2013 5:06 PM

Tips by Irwin Lagman (Blogging Tips) for writing a good blog post. Most of the tips make sense although there may be a question about "Limit each paragraph to less than 5 sentences" as that may not make sense in every instance.