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Rescooped by Judi Wunderlich from Public Relations & Social Marketing Insight!

10 B2B Content Marketing Best Practices

10 B2B Content Marketing Best Practices | Marketing |

Learn 10 principles for effective B2B content marketing, including creating content that solves pain points, and repurposing content to save time.Content marketing does have its drawbacks. It cannot be relied upon to create a direct cause-and-effect; i.e. running a blog piece will usually not result in a direct sale. It is also very difficult to measure the results; content marketing is somewhat like public relations in this respect. However, it is not a “warm fuzzy,” either. Any marketing program should be using a variety of channels to reach customers so that its messages come from multiple different sources. Content marketing is one of the many tools with which a company can deliver messages to its customers and prospects to “condition” them to purchase...

Via Jeff Domansky
Jeff Domansky's curator insight, July 25, 2013 1:32 PM

These best practices will help you up your content marketing game.

Cookjmc's curator insight, October 5, 2013 12:47 PM

Good to know and reinforces what is a good practice. Content is the number one most powerful tool you have. Optimize, reshape, post and more importantly get support from your org to proliferate it. One person or team can't do it all to win. Cross departmental engagement is key.

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