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LinkedIn Prospecting, How to Find Your Next Customer on LinkedIn

LinkedIn Prospecting, How to Find Your Next Customer on LinkedIn | Marketing | Scoop.it
Social Media Marketing Podcast 64, in this episode Viveka von Rosen shares how she uses LinkedIn to prospect for her business.
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Marketing Analytics: What It Is and Why It Matters | SAS

Marketing Analytics: What It Is and Why It Matters | SAS | Marketing | Scoop.it
Marketing analytics can tell you how your marketing programs are really performing. Find out how.
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Infographic: An Anatomy Of Google's Dynamic Search Results Page

Infographic: An Anatomy Of Google's Dynamic Search Results Page | Marketing | Scoop.it
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Social Media for Social Good: A How-to Guide for Nonprofits: Heather Mansfield

Social Media for Social Good: A How-to Guide for Nonprofits

Product by Brand: McGraw-Hill ~ Heather Mansfield (author) More about this product
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Adobe Digital Marketing Blog | The Cautious Road of Dynamic Insertion | #TheMarketingAutomationAlert

Adobe Digital Marketing Blog | The Cautious Road of Dynamic Insertion | #TheMarketingAutomationAlert | Marketing | Scoop.it

Excerpt...

 

A lot could go wrong with dynamic inser­tion. If you’re not care­ful about DKI, you can get some really odd and even detri­men­tal adver­tise­ments pop­ping up and link­ing to your web­site. Dynamic key­word inser­tion and ad tar­get­ing is a tool to offer per­son­al­ized cus­tomer expe­ri­ences, but it’s not a good fit for broad match key­words. Be spe­cific, and keep it sim­ple. You don’t want to leave your dynamic inser­tion so open that every search shows up within your copy. If the search key­words are irrel­e­vant or strange, then you don’t want to waste clicks on them.

 

Dynamic inser­tion calls for a unique type of copy that will allow for the dynamic inser­tion of searchers’ key­words. You need to have ad copy that is sim­ple enough that a broad range of key­words can fit into it, but spe­cific enough to be rel­e­vant to the search. You want cus­tomers to have a per­son­al­ized and cus­tomized shop­ping expe­ri­ence. And you def­i­nitely don’t want cus­tomers dis­tracted by strange or offen­sive word­ing in your copy.


Via CYDigital
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CYDigital's curator insight, October 24, 2013 8:25 PM

I love DKI, and use it all the time in search ads..AND the landing pages! But the author is spot-on: you really have to be careful especially the broad terms. Works best with exact.