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Can this be the year packaging shifts from images to experiences?

Can this be the year packaging shifts from images to experiences? | Marketing | Scoop.it
With the annual season of excess and waste that is Christmas fresh in our minds, Lisa Mathews says 2017 must be the year of mindful packaging
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Which Social Network is Right for Your Company?

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Working on Wording: Why Your Online Coupons Aren’t Taking Off

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Immerse Your Audience with Compelling Digital Media

Immerse Your Audience with Compelling Digital Media | Marketing | Scoop.it
Digital media offers businesses a whole new world of personalised, engaging and interactive media experiences. Whether it are used for internal employees,
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4 Big Brand Commercial Campaigns to Learn From

4 Big Brand Commercial Campaigns to Learn From | Marketing | Scoop.it
Everyone is a football fan on Super Bowl Sunday because of the commercials! Consumers expect nothing less than hilarious, heartwarming, useful and unforget
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Arnold Schwarzenegger Pranks Fans In Movie Promotion Stunt

Arnold Schwarzenegger Pranks Fans In Movie Promotion Stunt | Marketing | Scoop.it
To promote Terminator Genisys and to support after school all-stars, Arnold Schwarzenegger decided to prank some people in Hollywood. He got his makeup don
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How To Attract Visitors Through Promotions When The Options Are Limitless

How To Attract Visitors Through Promotions When The Options Are Limitless | Marketing | Scoop.it
Websites require a specific content strategy in order to keep people engaged. This is an especially difficult feat when many sites are offering promotions of their own, trying to grab the attention of the masses. Sifting through options is a challenge for any consumer, but there are ways in which a …
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What Listening Says About Your Brand

What Listening Says About Your Brand | Marketing | Scoop.it
In this environment of incessant interaction, brands might benefit by talking less and listening more.
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3 Dumb Moves That Torpedo Negotiations

3 Dumb Moves That Torpedo Negotiations | Marketing | Scoop.it
Want to ensure you leave the negotiating table disappointed? Then do these three things.
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Why You Should Be an Early Adopter

Why You Should Be an Early Adopter | Marketing | Scoop.it
Ben Huh, founder of The Cheezburger Network, explains why he always buys every new Apple, Google, and Amazon product.
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Top 8 Brand Disasters of 2014

Top 8 Brand Disasters of 2014 | Marketing | Scoop.it
What entrepreneurs can learn from the huge branding mistakes that huge companies make.
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What the 'Internet of Things' Means for Enterprising Entrepreneurs

What the 'Internet of Things' Means for Enterprising Entrepreneurs | Marketing | Scoop.it
Harnessing data will make possible a new wave of products and services for customers.
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It's Time to Figure Out Your Facebook Video Strategy

During Facebook's third-quarter earnings call, Mark Zuckerberg said he expects to see a rise in video on Facebook.
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Hyundai A-League kicks off 2017 with rebrand that unites with W-League

Hyundai A-League kicks off 2017 with rebrand that unites with W-League | Marketing | Scoop.it
Football Federation Australia revealed today the new look for the Hyundai A-League, Westfield W-League and Foxtel Y-League for the 2017/18 season.
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7 Mistakes To Avoid For A Smashing E-commerce Business Success

7 Mistakes To Avoid For A Smashing E-commerce Business Success | Marketing | Scoop.it
One doesn’t have to be a marketer to realize that online business is on fire more than ever nowadays. Ecommerce is growing at a breakneck pace and estimate
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5 lecciones de marketing que nos dejó Entrepreneur Growth 2016

5 lecciones de marketing que nos dejó Entrepreneur Growth 2016 | Marketing | Scoop.it
Branding, engagement y storytelling al servicio del emprendedor.
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Scoot Airlines Helps Competitors Copy Them In Bold Marketing Strategy

Scoot Airlines Helps Competitors Copy Them In Bold Marketing Strategy | Marketing | Scoop.it
How should a brand respond to a competitor’s campaign that clearly imitates their marketing strategy? What if this happens more than once? You have two opt
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Mobile Marketing For Millennials: 4 Must Learn Strategies That Work

Mobile Marketing For Millennials: 4 Must Learn Strategies That Work | Marketing | Scoop.it
Nowadays, Millennials are all over the news – they are the talk of the town. This group of individuals is taking the world by storm and they’re creating a
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5 Hashtag Etiquette Rules For Social Media Marketing

5 Hashtag Etiquette Rules For Social Media Marketing | Marketing | Scoop.it
Hashtags originated on Twitter but have since expanded to other social media sites. A hashtag identifies keywords or topics of interest within a post. Used correctly, they facilitate more efficient searches for social media content, but careless hashtag use is downright confusing. These rules will k…
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How To Use The Power Of The Senses To Create Successful Experiential Events

How To Use The Power Of The Senses To Create Successful Experiential Events | Marketing | Scoop.it
People today have shorter attention spans than previous generations, and many people now feel more disconnected from brands and their products and services than ever before. One way in which businesses are attempting to solve this issue is through event marketing, offering customers real, tangible e…
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Important Lessons in Creativity from Ed Catmull: Pixar Founder and Disney Legend

Important Lessons in Creativity from Ed Catmull: Pixar Founder and Disney Legend | Marketing | Scoop.it
Ed Catmull is arguably one of the most talented creative geniuses alive today. He co-founded Pixar (along with Steve Jobs) and when Pixar was acquired by Disney, he became the head of both companies; forever changing and improving Disney's already incredible animation domination.
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Samsung demos new virtual reality technology with 360-degree great white shark experience - Marketing Magazine

Samsung demos new virtual reality technology with 360-degree great white shark experience  - Marketing Magazine | Marketing | Scoop.it
Samsung has launched its new virtual reality headset to the Australian public by demoing a 360-degree underwater film that transports the viewer into the realm of great white sharks.
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12 Tips For Integrating Social Media Into Your Marketing Strategy

12 Tips For Integrating Social Media Into Your Marketing Strategy | Marketing | Scoop.it
This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University. Social media is an increasingly important tactic in companies’ marketing strategy and yet results from The CMO Survey continue to indicate that many companies manage social media as a separate [...]
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5 Ways To Get Prospective Customers to Choose You

5 Ways To Get Prospective Customers to Choose You | Marketing | Scoop.it
As marketing tactics have shifted, entrepreneurs can stop focusing on seeking potential clients and instead concentrate on making them want to come to you.
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It's Time to Figure Out Your Facebook Video Strategy

During Facebook's third-quarter earnings call, Mark Zuckerberg said he expects to see a rise in video on Facebook.
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