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Rescooped by johnny howard from Creative Marketing and Advertising
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12 Ways You Are Losing Brand Attention and the Action Needed

12 Ways You Are Losing Brand Attention and the Action Needed | Marketing | Scoop.it
Aware you are losing brand attention? Remember this: the more feelings and emotion you express, the more attention to your brand. And the more influence.

Via Mike Schoultz
johnny howard's insight:

Good article on tools to creating brand awareness and retaining it. Insightful tools that captivates the consumers attention.  

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Mike Schoultz's curator insight, July 30, 2014 6:39 AM

As long as it’s positive, there is no such thing as too much brand attention. If you play your cards right, you can roll all of that great attention into growth for your company.

Rescooped by johnny howard from Social Media Content Curation
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Google launches “Think Insights” for marketers with curious minds | The Next Web

Google launches “Think Insights” for marketers with curious minds | The Next Web | Marketing | Scoop.it

Today at Google, the Think with Google team known for The Google Think Quarterly has launched its next project: Think Insights.

 

In an effort to position itself as a thought leader, Google’s Think Insights is a one-stop shop for consumer trends, marketing insights and industry research. The site includes statistics, a research library including videos and infographics, planning tools, and a section for emerging digital trends.

 

If you only have a few minutes to spare, try playing with its Real Time Insights Finder tool, which lets you spot emerging trends and gain valuable consumer insights, all in real time....

[read full article http://j.mp/sHIrmW]


Via Giuseppe Mauriello
johnny howard's insight:

Google generating their own consumer insight software. This will help companies gain knowledge they need to market that cant afford the big research budget 

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Rescooped by johnny howard from Brand Identity
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Know Thyself, Know Thy Neighbor: The Importance of Research and Differentiation

Know Thyself, Know Thy Neighbor: The Importance of Research and Differentiation | Marketing | Scoop.it
Two world class branding agencies that are highly competitive, with nearly identical homepage designs.

Via Dwayneflinchum
johnny howard's insight:

Knowing your competiton allows you to differentiate yourself from them, and position yourself like no one else creating value in and uniqueness in your brand! Great read on how two companies didn't do their research on there competition and have identical homepage designs.

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Rescooped by johnny howard from Integrated Marketing Communications (IMC)
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What Is Digital Marketing?

What Is Digital Marketing? | Marketing | Scoop.it
Understanding exactly what is meant by the term “Digital Marketing” is the first step in being able to implement and benefit from specific tools and tactics.

Via Dugguri
johnny howard's insight:

selecting the right channels which will effectively appeal and compel the target audience is what defines the success of communication 

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Jamie Snow's curator insight, October 2, 2014 8:10 PM

This article explains what is digital marketing is the need for recognition of all media to channel the strategy to solve the goal. It is important to know that once you release info online it is always there and to use the media with alternative platforms that differ itself from traditional media. You have to use tools and tactics to be effective with the optimisation of content rather then just content. This is shown in the infographic to simplify the process.

William Creedy's curator insight, October 2, 2014 10:17 PM

Long article but worth the read, explains that digital marketing isn't just an online advert, its integrating many channels to present a message to the consumer, basically digital marketing has IMC at its core

Rachel Chen's curator insight, October 2, 2014 11:10 PM

This article explains what is digital marketing is the need for recognition of all media to channel the strategy to solve the goal. Selecting the right channels which will effectively appeal and compel the target audience is what defines the success of communication Digital channels are relatively cheap, compared with traditional media, making them within reach of pretty much any business of any size. As a result, it’s becoming a lot harder to capture consumers’ attention.

Rescooped by johnny howard from Social Influence Marketing
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A mini-guide to evaluating new digital marketing tools

A mini-guide to evaluating new digital marketing tools | Marketing | Scoop.it
Last week, as the world’s media dissected the details of the Apple Watch and iPhone 6, I spent an inspiring day mentoring at Seedcamp Week London, where some of Europe’s most promising new startups are immersed into the Seedcamp system of networks, learning, and capital raising.

Via Giuseppe Lucido
johnny howard's insight:

Helpful guide to selecting the appropirate media vehicle to go through. 

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Rescooped by johnny howard from Digital Marketing | Online Marketing | Content Marketing | SEO | Social Media Marketing | Paid Marketing
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How big brands are making their packaging interactive | SmartBlogs

How big brands are making their packaging interactive | SmartBlogs | Marketing | Scoop.it
The term “guerrilla marketing” is something you probably associate with outlandish stunts, like dropping a 600-pound ice block in front of a conference a c (How corporate giants are making their #packaging interactive.

Via Pratik Sanghvi
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Interesting read about how companies are incorporating marketing through products, Pepsi using interactive content to build customer engagement.

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Rescooped by johnny howard from Creative Marketing and Advertising
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Awesome Ideas to Stimulate Word of Mouth Marketing

Awesome Ideas to Stimulate Word of Mouth Marketing | Marketing | Scoop.it
Know the secrets to stimulate word of mouth marketing? Not really secrets, but you’d be surprised how few businesses use them. Seth knows. See his quote.

Via Mike Schoultz
johnny howard's insight:

Creating Word of mouth is important as it gets consumers engaged in 'chatter' about the brand. customers are your key marketing tool. Creating the right messages to create word of mouth is key to success. here is a article that illustrates important tools to consider before advertising!

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Mike Schoultz's curator insight, September 26, 2014 6:28 AM

It is not what advertising does with the consumer; it is what the consumer does after reading the advertisement. After looking over these enablers … how much have you learned?

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How Social Media Influences Business [INFOGRAPHIC] - AllTwitter

How Social Media Influences Business [INFOGRAPHIC] - AllTwitter | Marketing | Scoop.it
How Social Media Influences Business [INFOGRAPHIC]
johnny howard's insight:

This article illustrates how social media is a great tool for overcoming communication barriers

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