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Why you need to respond to online reviews

Why you need to respond to online reviews | Marketing | Scoop.it

For most physicians, the notion of consumers posting online reviews may seem all right for restaurants and booksellers, and perhaps even for plumbers and dog groomers—but surely not doctors.

 

While many physicians disdained the idea, and despite some rather dramatic news stories of some negative online comments, they should be pleased to know that a 2010 report in the Journal of Internal Medicine found that 90 percent of online health care reviews were positive. What’s more, use of the online forums is becoming commonplace. A recent Pew Internet Research study showed 72 percent of Internet users looked online for health information last year, and 30 percent have consulted online reviews or rankings of health care services or treatments.

 

Among the most common online complaints were issues with long wait times or other inconvenience regarding the appointment, rather than the actual medical treatment itself. This is important information for any practitioner to know—and online reviews may be the only way that kind of patient dissatisfaction ever reaches a busy doctor who is focused on patient care. Smart physicians are using this feedback to gauge how every element of their practice is doing, and making changes as appropriate.

 

How can you use the reviews?


The first thing to try is to simply Google the name of your practice. Some reviews are openly posted on various general websites. In the case of Angie’s List, reviews are only seen by members. Medical providers who are reviewed on Angie’s List are encouraged to register with the site—free-of-charge—to monitor and even respond to reviews as they come in. This is a task that can be assigned to a trusted office staffer who would handle complaints and issues in person. Just be sure that person keeps you apprised. As you begin this process, you may want to be given regular updates so you can develop a system for how to respond or react.

 more at:  http://www.healthcarecommunication.com/Main/Articles/11600.aspx

 


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Social Media Personas - Identifying, Understanding and Influencing Social Media Users [Infographic] - Aimia | #TheMarketingAutomationAlert

Social Media Personas - Identifying, Understanding and Influencing Social Media Users [Infographic] - Aimia | #TheMarketingAutomationAlert | Marketing | Scoop.it

 

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CYDigital's curator insight, October 15, 2013 10:00 PM

Wouldn't suggest taking this as gospel, but it is an interesting approach that you may want to consider.

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91 points checklist to eCommerce conversion via @cueblocks

91 points checklist to eCommerce conversion via @cueblocks | Marketing | Scoop.it

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Farid Mheir's curator insight, October 4, 2013 6:37 PM

Anyone running an eCommerce website should at least look at this checklist. It covers all bases (homepage, product, page, checkout, etc.) and plugs some specific solutions.

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21 Timeless Marketing Tips, Part 2

21 Timeless Marketing Tips, Part 2 | Marketing | Scoop.it

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Brett.Ashley.Crawford's curator insight, October 8, 2013 2:02 PM

good basic advice

Legno Cases's curator insight, October 9, 2013 7:25 AM

A Smart phone protect although quite common and popular equipment, yet it shows a lot about the characteristics of the individual and their design. The youngsters these days is very design aware and wants the best and also looks for fashionable includes that are wallet friendly and can provide all the features. They need something that speaks about their great design. Apart from outfits having spent in expensive cell phone, they want even this to be dressed so that it looks different and says it all for them. A fashionable protect contributes to the charm and design of the individual holding it. A fashionable includes goes with everything and look awesome with every clothing on both men and women. Moreover you can be sure of customer commitment other than greater earnings and great remember value. A awesome looking modern design on an phones 4 protect or the 3D art types available in phones 5 includes or the phones 4 set turn includes can make a individual look fantastic with a touch of originality.

 

For more details visit

http://www.legnocases.com/

Dan Swanson's curator insight, October 9, 2013 12:59 PM

21 great tips for marketing your business. The last tip is the best...but often gets lost in all of the activities.

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Bye Bye SEO Data: Google and the Game Changer

Bye Bye SEO Data: Google and the Game Changer | Marketing | Scoop.it
Google moves completely to secure search, changes the world for marketers and SEO firms.
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Social Media Management 101: A Complete Guide for Businesses.

Social Media Management 101: A Complete Guide for Businesses. | Marketing | Scoop.it

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The Role of Social Media in SEO

The Role of Social Media in SEO | Marketing | Scoop.it
Social media has a direct impact on the search engine friendliness of your website, but whilst many people understand the importance of social media as a marketing channel, few understand the role ...
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Boosting website traffic via content curation and social media promotion

Boosting website traffic via content curation and social media promotion | Marketing | Scoop.it
Increase website traffic with BuzzTalk via content curation and social media promotion. Ask for a personal demo.
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25 Customer Service Skills Every Company Should Require [Infographic]

25 Customer Service Skills Every Company Should Require [Infographic] | Marketing | Scoop.it

Via Daniel Watson
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Catherine Adenle's comment, September 19, 2013 9:52 AM
This is a well captured list.
Anne-Laure Macabeo's comment, September 20, 2013 5:09 AM
Essential and yet so often overlooked.
Henrik Stig Nielsen's curator insight, October 15, 2013 4:03 AM

Her er lidt god inspiration til hvordan vi skal agere overfor vores kunder. Alle dele fra pre-sales, til projekter, support og after-sales kan have glæde af disse få super gode hints. Værsgo' - Læs og bliv inspireret!  

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21 Timeless Marketing Tips, Part 1

21 Timeless Marketing Tips, Part 1 | Marketing | Scoop.it

Via Daniel Watson
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Daniel Watson's curator insight, October 7, 2013 6:54 PM

 

Marketing the products or services of any business, is a great challenge for all business owners, especially those who do not have a marketing background.

 

As the success of every business, is totally dependant on attracting customers or clients, all business owners need to develop a sound understanding of marketing practices.

 

This excellent article (part 1 of 2), suggests that marketing is an art that takes years to master, and it provides the first 10 of 21 timeless marketing tips to help business owners on the road to marketing mastery.

chen kc's curator insight, October 10, 2013 12:52 AM

http://www.staged.com/video?v=WQce like this video content...i like this....great visualise...

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11 Best Video Editing Software Platforms

11 Best Video Editing Software Platforms | Marketing | Scoop.it
Any of these video editing software options will help you create a movie masterpiece.
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