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Infographic: 5 tips to create a strong social media presence

Infographic: 5 tips to create a strong social media presence | marketing | Scoop.it
If you want to build a strong brand online, sharpen your content, give fans what they want, and keep a content calendar that can roll with the punches.

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Social Media Implementation Checklist

Social Media Implementation Checklist | marketing | Scoop.it

Set goals first. If traffic, leads and sales are part of the goal, then gotta have the next focus be on content creation. Then, using social to share. Can't get much value out of social unless you're actively creating, publishing and sharing content. 


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Formdox's comment, April 20, 5:34 AM
#Formdox integrates perfectly with several #functionalities for the monitoring
https://goo.gl/HDwSzm
cctopbuilders's comment, April 26, 6:01 AM
good
Shala Wedikom's curator insight, September 27, 5:05 PM

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Why Good Grammar Matters

In 2012, the Harvard Business Review posted an article with the headline “I Won’t Hire People Who Use Poor Grammar. Here’s Why.” By his own admission, the author is a grammar geek and he needs to be.

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Ivon Prefontaine, PhD's curator insight, June 16, 2014 12:13 PM

What we say and how we say it leaves impressions. I used to watch my grandmother, who spoke very little English, use a dictionary and thesaurus to write her letters as well as she could.

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6 Steps to Creating a Social Media Strategy that Drives Results

6 Steps to Creating a Social Media Strategy that Drives Results | marketing | Scoop.it
6 Steps to Creating a Social Media Strategy that Drives Results By DJ Muller   Social media has become an integral part of the marketing and communications plans of all organizations.  As a cost effective means to engage, interact and celebrate with existing and prospective customer relationships, as well as heighten awareness and interest for …

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What New Graduates Need to Know

What New Graduates Need to Know | marketing | Scoop.it
If you suspect that your 20-something employee is sneering at you from behind the stack of copies you asked him to collate, research suggests you might be right.

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Holley Jacobs's curator insight, December 19, 2013 6:54 AM

After reading this story; I would say that essentially the basic concept is to brand yourself for the future. Don't make hasty decisions and in order to avoid that, personal and professional branding will save you in that branding takes time - time to reflect, time to think, time to explore.
Regards, 
~ Holley Jacobs

#Branding

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Typography 101: Everything a Beginner Should Know

Typography 101: Everything a Beginner Should Know | marketing | Scoop.it
Take your DIY design skills to the next level by getting a crash course in typography.

 

...Every little change you make to a word or a body of text can make a huge difference in the overall piece. The little details do matter. 


In fact, one of the only college courses Steve Jobs took was on calligraphy and typography, which he believed played a critical role in the success of Apple. As he once said in his Stanford University commencement speech, "If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts." Can you imagine a world where Apple products didn't have a focus on beautiful design? I certainly can't.

 

So, what do you say? Are you ready to take your DIY design skills to the next level? Let's get started....


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Jeff Domansky's curator insight, June 15, 2014 11:29 PM

Really useful typography basics for blogging and website content.

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7 Reasons Why Your Blog Is Failing (and How to Fix It)

7 Reasons Why Your Blog Is Failing (and How to Fix It) | marketing | Scoop.it

Do you know why most blogs fail? No, it’s not because of lack of traffic. Even the ones that get a lot of traffic tend to fail.

 

Why?

 

There are 7 strategies every blog needs to follow to be successful. Granted, if your goal is to create a media property like Huffington Post and shove tons of ads in it, then you don’t really need to worry about these 7 strategies. You just need to focus on producing viral content like BuzzFeed does.

 

But if you want to convert visitors into customers, you need to make sure you are leveraging all of these strategies....


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Jeff Domansky's curator insight, June 16, 2014 2:10 AM

Here are the 7 reasons why your blog is going to fail and what to do about it from Neil Patel.

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Top Bloggers Are Now Making $1 Million a Year

Top Bloggers Are Now Making $1 Million a Year | marketing | Scoop.it

It’s no secret that certain fashion bloggers are making big bucks by commanding top dollar for everything from appearances to collaborating with designers. Just how much they’re raking in, though, might come as a bit of a shock: Women’s Wear Daily is reporting that certain top-tier bloggers are now earning upwards of $1 million a year. Let that sink in.

 

Some examples of how fashion bloggers are pulling in that kind of cash:

 

According WWD, Stuart Weitzman reportedly paid The Blonde Salad’s Chiara Ferragni about 30,000 euros, or more than $40,000, to attend its Milan flagship opening last year. Bryan Grey-Yambao, better known as Bryan Boy, meanwhile received $15,000 for attending the same event. Coty Inc. reportedly paid $1,000 to $2,000 to various bloggers to write a post about Marc Jacobs’ Daisy fragrance campaign....


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Jeff Domansky's curator insight, June 16, 2014 9:35 AM

Top bloggers in the fashion industry are commanding top dollar. Here's a useful look at who is influencing and earning big time.

Tom George's curator insight, June 16, 2014 3:31 PM

Amazing that top bloggers in fashion are making over $1 Million Dollars per year.

Laura's curator insight, August 7, 2015 7:00 AM

Top bloggers in the fashion industry are commanding top dollar. Here's a useful look at who is influencing and earning big time.

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Social Business Trends 2014 [INFOGRAPHIC]

Social Business Trends 2014 [INFOGRAPHIC] | marketing | Scoop.it
Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.

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Martin (Marty) Smith's curator insight, April 1, 2014 12:58 AM

File this infographic under "stats to help sell social to the c level" and good luck.

Tomas Trejbal's curator insight, April 1, 2014 2:36 AM

Social Business Trends 2014...

StrutturaFine | pl's curator insight, April 4, 2014 12:33 PM

Numeri, tendenze, stats | il #Mobile su tutto

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A Day in the Life of the Modern Smartphone User [Infographic]

A Day in the Life of the Modern Smartphone User [Infographic] | marketing | Scoop.it

Data and information from Citrix about mobile trends shows us we’re not the only ones growing increasingly attached to our mobile devices.

Whether it’s a personal, social or business setting, people are using their smartphones in more places and ways than ever before and the increasing speed of smartphones encourages us to rely on them more often. As the data here shows, we share more phone habits than we might have thought.


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Julia Sokolova's curator insight, March 31, 2014 4:54 AM

Social media is made up of 63% images and 32% videos 

 

50% of mobile ads are served to 50% of smartphone users 

 

1/2 of the top health apps are fitness apps, which require more data to track a user's status

 

1.5% of a user's mobile data usage comes from network-connected gaming 

 

57% of people blame the mobile operator when a video stalls 

Mónica Vázquez's curator insight, April 2, 2014 2:30 PM

Las apps para fitness en aumento mientras 35% dormimos junto a nuestros celulares

Daniel Vince's curator insight, April 14, 2014 1:52 PM

Interesting Info graphic about smartphone usage.

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Copywriting Tips for the Three Most Important Pages on Your Website

Copywriting Tips for the Three Most Important Pages on Your Website | marketing | Scoop.it

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Marshall Van Fleet's curator insight, February 18, 2014 7:50 AM

Here's some good advice Website copywriting advice for all you  Do It Yourselfers...

 

Make it a great day!

 

Marshall

Tooliers's curator insight, February 20, 2014 9:52 AM

thanks @slideshare.net

LaMont Price's curator insight, July 31, 2015 3:39 PM


Business owners now realise the importance of having a website to showcase their business and its offerings, yet far too many have launched their websites into the digital space, without paying a lot of attention to the quality of the copywriting contained on the key pages.


Where once it was important just to establish a presence on the world wide web, it is now just as important to ensure that visitors to a small business website stick around long enough to get the intended messages, and take actions that lead to the outcomes the website is designed to achieve.


This excellent slideshare presentatation, identifies the three most important pages on a small business website, and it provides extensive copywriting tips to help these pages perform to expectations.

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#USFCA: How to reach Millennials thanks to Content Curation

#USFCA: How to reach Millennials thanks to Content Curation | marketing | Scoop.it

We recently spoke with Thomas Listerman, director of e-communications at University of San Francisco, about the private university’s #USFCA – a user-generated project to reach Millennials.

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Guillaume Decugis's curator insight, February 10, 2014 7:18 PM

"In nine months, we have been able to generate 130,000 views and garner over 960 unique contributors" which - Listerman adds - is not bad considering that the University of San Francisco has about 10,000 students. 


A great example of building a community by leveraging existing engagement on social networks and content curation: by curating the best content shared from its community, a brand can gain a lot of credibility, brand awareness and message consistency. 

Guillaume Decugis's curator insight, February 10, 2014 7:43 PM

According to a lot of studies and opinions, Millenials are hard to reach: they're supposed to have short attention spans, be constantly multi-tasking and have low tolerance for messages that don't relate to them. 


Whether or less these are clichés, what the University of San Francisco did is remarkable for several reasons:


1. They're doing with limited resources what some major brands have failed to achieve.


2. They're building on existing behaviors of their community instead of trying to impose new ones. 


3. They measure their success by looking both at overall impact (views, people reached) and contributions - showing clearly that the amplification role of their community is key in their communication strategy.


Impressive use case of content curation for brand development through a community.

aanve's curator insight, February 10, 2014 10:28 PM

www.aanve.com

 

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Don’t Persuade Customers — Just Change Their Behavior

Don’t Persuade Customers — Just Change Their Behavior | marketing | Scoop.it
Most businesses underestimate how hard it is to change people’s behavior.  There is an assumption built into most marketing and advertising campaigns that if a business can just get your attention, give you a crucial piece of information about...

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Tooliers's curator insight, February 13, 2014 9:09 AM

Does it sound crazy? Well, no, if you think about it! Companies get more and more involved in customers's life, up to the point where they can influence behaviours.

Thanks @blogs.hbr.org

Renzogracie academy's curator insight, February 20, 2014 2:01 AM

so nice . http://renzogracieacademy.com/

Anthony MARTINS de NOBREGA's curator insight, March 4, 2014 3:38 AM

my strategy for my new software

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13 Marketing Ideas for Medical Practices - BrandonGaille.com

13 Marketing Ideas for Medical Practices - BrandonGaille.com | marketing | Scoop.it

When patients have the ability to choose their own medical practice, even one that falls outside of their insurance plan if they so choose, then marketing must become a priority. Without marketing to people, you can’t show off what your strengths happen to be so that people will want to come see you instead of head down to that other medical practice down the street. The good news is that there are effective marketing ideas for medical practices that you can implement right now that will bring patients straight to you.

It all starts with your ability to show off something unique that you can provide. What do you do differently than anyone else? With creative treatment plans, proactive interventions, or even just a focus on wellness, you can provide more value to people just be separating out individual strengths and talking about them.

Creative Marketing Ideas for Medical Practices

1. Focus On Getting Referrals
Patients are more likely to come if they are referred to you and that can be from other clinics or from patients that are already seen in your facility. Talk to local doctors to see if they’d be willing to refer their patients to you if they need a specialty treatment for some reason. Even if you just work in a primary care setting, the type of treatments that are provided can help to bring people to see the doctors in your practice.

2. Get Out and See People
Patients often come to see doctors, but the doctors rarely go out to see their patients in a proactive way to manage wellness. Offer to give a lunch presentation at a local employer to discuss healthy ways to kick a bad habit, like smoking, that can improve health. Talk about your care approach and why your ways are better. Even attending a non-profit’s fundraiser to discuss patient care can create a win-win situation.

3. Be Active in the Community
Patients who see you walking the talk are patients that are willing to come see you with an ailment. If you’re encouraging people to be active, then be active with community events like community walking or running fundraisers. If you’re encouraging weight loss, then get involved with local wellness programs.

4. Offer Free Services
Even just the offering of a free risk assessment is enough to begin working on a new relationship with a potential patient. People need to feel like their doctors care about them and you can start showing that by offering something as basic as a BMI assessment. Offer positive choices that people can make to improve their lives and you’ll be giving people a lot of value they can use.

5. Offer Samples
With the high costs of health care, people are more willing to come see you if they know they’ll get something they need for free. It could be a free flu shot or it could be a quick checkup to screen for high blood pressure or diabetes. You don’t have to spend a lot to get a lot and the extra 1-on-1 attention that a prospect receives could turn them into a regular patients in the near future.

6. Change the Dynamic
Patients get very frustrated when they need to wait for a long time so change how you have people come to see your doctors in your medical practice. Offer a paging system so that people can continue on with their day if you’re overwhelmed or running behind.

7. Give Forms Out Ahead of Time
If you need forms filled out for a new patient, then email those forms to them ahead of time or make them available on your medical practice’s website so they can be filled out in advance. This will eliminate the extra wait times that are required just for paperwork and you may save a lot of time on your end because you’re not hunting down missing data.

8. Change Your Schedule
When someone has a sore throat, they don’t want to wait a month to get in to see a doctor. They also don’t want to pay a ton of cash to be seen at the emergency room or fight with their insurance about the extra costs of a walk-in clinic. Consider keeping up to 50% of your doctor’s schedules free for same-day appointments so you can meet immediate needs right away and get your patients feeling better a lot sooner.

9. Keep the Personal Touch
Nothing is more frustrating than having to navigate an extensive automated menu when you’re trying to book an appointment as a patient. Keep the system as simple as possible and let people bypass the system so they can speak with someone right away.

10. Follow Up Every Day
Being sick is never pleasant, but seeing the doctor doesn’t make it stop immediately. By checking in with people who have been seen, you can make sure that they are doing fine and don’t need to be seen again. If they do need to be seen for a faster follow-up appointment, you can make that happen too.

11. Upgrade to Electronic Tools
Not only will electronic tools make you eligible for new funding options, they will also help you connect with your patients in a more effective way. Email, texting, and an interactive website can all help you achieve better overall communication with your patients and even give them faster access to their records.

12. Treat Some Patients First
Sometimes certain patients need to be given a priority and that makes it imperative that this aspect is included with your efforts to market your medical practice. If people who are fasting know that they can get in and seen first, then they’re more likely to utilize your practice for their specific healthcare needs.

13. Get Everyone On the Same Page
13) No marketing plan will ever be effective if there are multiple people all coming from multiple perspectives. Create a consistent plan, work toward 100% implementation of it, and you’ll end up experiencing a lot more success.

 


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How Did These 50 Big Brand Companies Get Their Names?

How Did These 50 Big Brand Companies Get Their Names? | marketing | Scoop.it
Ever wonder where some of the biggest companies got their brand names? Thanks to a Wikipedia list showing the etymology of hundreds of company names, it’s easy to learn the origins of many of the biggest brand names out there, including the 50 well-known companies here: 1. 7-Eleven Originally called “U-Tote’m,” the convenience store chain […]

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7 Tools to Hook Your Reader

7 Tools to Hook Your Reader | marketing | Scoop.it

I’m at the stage in my writing where I’m pitching agents, so I’m still obsessing over my first chapters and this idea of how to “hook” your reader.


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4 Easy Twitter Strategies for Content Marketing Success

4 Easy Twitter Strategies for Content Marketing Success | marketing | Scoop.it

As one of the most popular social media platforms for companies in the digital marketing world, Twitter represents a key tool in your business’s content marketing arsenal.

To ensure that your Twitter marketing campaign remains fresh and effective, consider these four easy-to-follow Twitter tips for content marketing practitioners.

1. See the Humor in Everyday Tweets

Like all well-rounded people, savvy content marketers see the humor in everyday social media posts.

You shouldn’t lose sight of the fact that Twitter is first and foremost a promotional tool, but it’s also wise to spice up your tweets with appropriate, contextual humor.

2. Leverage Multimedia Content at Every Opportunity

Twitter has come a long way from its original bare-bones, 140-character format. The platform might not be the premier medium for sharing photos and videos, but it does offer solid resources for doing so.


Read more at http://www.business2community.com/content-marketing/4-easy-twitter-strategies-content-marketing-success-0907980#9KFMIVVk6wSGA2hM.99


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Penelope's curator insight, June 19, 2014 8:50 PM

 

How much do I love Twitter? Let me count the ways. I've met so many awesome people I've never actually met! These "tweeps" helped push the crowdfunding campaign for my new novel on Pubslush to success!  http://EverlastingLove.Pubslush.com

 

There is a caveat. You must know the right mix of tweets. Mix and mingle, just as if you were at a party. Keep this in mind; don't talk about yourself all the time. You talk about the other person. You talk about interesting stuff. You talk about life. Do the same on Twitter, and you'll see your marketing efforts soar!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Read more at http://www.business2community.com/content-marketing/4-easy-twitter-strategies-content-marketing-success-0907980#!06NyZ

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Six Signs That You’re an Immature Marketer | YDOP Internet Marketing

Six Signs That You’re an Immature Marketer | YDOP Internet Marketing | marketing | Scoop.it
Are you are an immature marketer? We'll take you through 6 scenarios to help you determine how mature (or immature) you are in your marketing, (TY, Misty!

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Holley Jacobs's curator insight, January 12, 2014 1:16 PM

Six Signs That You’re an Immature Marketer | YDOP Internet Marketing
Some great tips on this article regardless of their funny picture; their topic is serious if you want to stay in the internet marketing field.
Regards,
~ Holley Jacobs

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ROI On Social Media Is Not That Hard To Prove | Sean Clark

ROI On Social Media Is Not That Hard To Prove | Sean Clark | marketing | Scoop.it

When it comes to proving the ROI of social media it isn’t as hard as you might think. The key is to ensure you are tracking and collecting data effectively.

 

First we need to set our objectives.

 

What are you trying to achieve from your social media activity? Here are some typical examples:

- Lead generation

- Sales

- Retention

-Reach

- Email signups

- Cost reductions


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Jeff Domansky's curator insight, June 16, 2014 1:26 AM

Sean Clark shows how to measure your social media ROI easily.

Daniel McKean's curator insight, August 13, 2014 6:17 PM

Mid to Small Companies Still Struggle With Social Media

 

First-hand experience as a digital analyst working with companies of all sizes reveal there is still a great deal of poor execution among mid to small companies when it comes to practicing social media. Strategies, tactics and community management all too often are misaligned to the realities of how best to leverage social media.

 

Several things to keep in mind to realize ROI.

 

Don’t Act Impulsively

There is a big di­fference between understanding the marketplace & knowing when to leap into the latest platform.

 

QUESTIONS TO CONSIDER:

• Is this new network a fad or does it have potential longevity?

• Does the purpose of the network align with our brand and social identity?

• Is our current or potential audience on this network?

• What content and tools do we need to successfully manage on a daily basis?

• Will we see a return on investment / energy if we join this network?

 

And remember Social media and the strategy applied is no longer just a micro-segment of marketing. Think beyond the basics and take into account your company’s general business objectives, fiscal plans and sales goals, then align your strategy to that agenda. If no metrics currently exist—be proactive!

 

Establish benchmarks, create metrics, track progress and merchandize appropriately.

 

QUESTIONS TO CONSIDER:

• Do my social goals support greater business goals?

• Are the social strategies and tactics outlined attainable?

• What is our brand voice and how do we adapt that for social?

• What resources, human and technological, do we need to flourish?

• What processes are in place to test, learn and adjust as necessary?

 

Be smart. Track, analyze and report on results to prove ongoing value and return for the company and ROI will start to become evident if social media is practiced well.

Martin (Marty) Smith's comment, August 14, 2014 12:37 AM
EXCELLENT comments @Daniel McKean! Marty
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Twitter Cards for Blogs: How to Set Them Up | Social Media Examiner

Twitter Cards for Blogs: How to Set Them Up | Social Media Examiner | marketing | Scoop.it

Have you heard of Twitter cards?Are you wondering how you can use them for your business?To learn about how Twitter cards can be beneficial to your blog, this episode of the Social Media Marketing podcast goes deep on the subject....


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Jeff Domansky's curator insight, June 16, 2014 2:55 AM
Social Media Marketing Podcast 97, in this episode you'll discover the different types of Twitter cards available and how to set them up.
Tahar Mehenni's curator insight, June 16, 2014 6:35 AM

http://www.pageDem.com/?a=KAZ44

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Remove Image Backgrounds Instantly Online -| Clipping Magic

Remove Image Backgrounds Instantly Online -| Clipping Magic | marketing | Scoop.it

Clipping Magic: Online image mask generator lets you instantly create masks, cutouts, and clipping paths online.

 

 
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Jeff Domansky's curator insight, April 2, 2014 2:49 PM

Of course not as good as commercial tools but a serviceable tool for quick and dirty photo masks or cutouts. Thanks to @IanCleary for sharing.

aanve's curator insight, April 2, 2014 11:27 PM

www.aanve.com

 

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10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | marketing | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

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Phillip Newsome's curator insight, September 26, 2014 10:11 AM

 92% of companies that attributed the  acquisition of just 1 customer from blog activity posted multiple times per day.  Stay focused on your customers and hire a competent writer to handle this activity.

Christopher Lopez's curator insight, October 7, 2014 12:38 AM

Blogging is very essential to attract customers. It should be flawless.

Helen Stark's curator insight, October 7, 2014 10:17 AM

Cool infographic that will be useful for any blogger.

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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | marketing | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.

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Gaël Berthier ArdècheTourisme's curator insight, February 19, 2014 4:36 AM
Optimiser l'experience utilisateur et le ROI grâce au eye-tracking
Steve Baker's curator insight, February 19, 2014 7:37 AM

Designing clean, effective websites that work and deliver clients 

Gonzalo Moreno's curator insight, February 22, 2014 6:55 AM

One of my students' favorite topics... XD

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Klout to Be Acquired for at Least $100 Million

Klout to Be Acquired for at Least $100 Million | marketing | Scoop.it
A few days after Klout unveiled a new content-sharing service to burnish its fading brand, one report says the company is about to sell itself to another social media company, L...

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Investors Europe Stock Brokers's curator insight, September 1, 2014 1:54 AM

Welcome to Investors Europe Mauritius Stock Brokers

@investorseurope Online Trading Paradigm

@offshorebroker Nominee Trading Accounts
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Scientists find gene linking brain's grey matter to intelligence | Reuters

Scientists find gene linking brain's grey matter to intelligence | Reuters | marketing | Scoop.it
LONDON (Reuters) - Researchers have found a gene linking intelligence to the thickness of so-called grey matter in the brain, and say their discovery could help scientists understand how and why some people

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