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Rescooped by Jessica Qureshi from Social Media, SEO, Mobile, Digital Marketing
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Copywriting Inspiration: 10 Places You Never Thought to Look

Copywriting Inspiration: 10 Places You Never Thought to Look | Marketing | Scoop.it

Get the copywriting inspiration you've always been looking in these 10 unlikely places.


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Rescooped by Jessica Qureshi from The MarTech Digest
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The Truth About Visual Content Marketing Tactics: Infographics | #TheMarketingAutomationAlert

The Truth About Visual Content Marketing Tactics: Infographics | #TheMarketingAutomationAlert | Marketing | Scoop.it

Key excerpts...

 

Remember, data is the foundation of every infographic, so when you have a dataset on hand, take the time to learn what it’s about, where it’s from, the methodology behind the estimates and what makes it interesting and unique. According to statistics gathered by Hubspot, consider that

-- >  90% of information transmitted to the brain is visual

-- >  Visuals are processed 60,000X faster in the brain than text

-- >  40% of people will respond better to visual information than plain text

 

Infographic Best Practices

-- >  Write a catchy title. (Easier said than done.)

-- >  Choose an interesting vs. ‘hot’ topic that resonates with your customers’ needs.

-- >  Be topical. Check Google trends for trending topics relevant to your industry and/or target audience.

-- >  Involve credible sources in the data collection, such as prominent companies, people or research organizations, and then encourage those sources to help you promote the resulting graphic.

-- >  Promote vial social channels and make it easy to share or embed by including HTML code.

-- >  On the resized image page, try and insert text to help with search engine crawlers and include social sharing buttons above and below the infographic.

-- >  Avoid a white background or too much text. Infographics are often shared on multiple websites and blogs, most of which have white backgrounds. If your infographic’s background is also white, then deciphering where it begins and ends will be difficult.

-- >  Link to a larger image of the graphic to a page with no formatting for a better user experience.

-- >  List references of research sources you’ve cited, which will increase the perceived value of your efforts.

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via CYDigital
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CYDigital's curator insight, November 5, 2013 8:20 PM

The truth is self-evident. If staff has the bandwidth, or you have the budget, infographics are sensible, long lasting, and sociable.

Rescooped by Jessica Qureshi from Transmedia: Storytelling for the Digital Age
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Story, Niche and Transmedia: How Infiniti fortified their brand with content marketing

Story, Niche and Transmedia: How Infiniti fortified their brand with content marketing | Marketing | Scoop.it

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The Digital Rocking Chair's curator insight, November 8, 2013 2:36 PM


Hector Gonzalez, Jr:  "Recently, Nissan’s luxury vehicle division, Infiniti, has recently launched a transmedia campaign on their website. From the filmmakers of the “Blair Witch Project“, visitors watch a 3 part film and are called by phone by the characters in the story in real time to help decide the next part of the story" ...

Rescooped by Jessica Qureshi from Digital-News on Scoop.it today
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Personal Branding Via Linked: 17 Must-Have Items

Personal Branding Via Linked: 17 Must-Have Items | Marketing | Scoop.it
Want to create the perfect professional LinkedIn profile? Here's a checklist of 17 must-have items, including keyword advice, endorsements and more!
Martin (Marty) Smith's insight:
Great personal branding tips for LI here.

Via Thomas Faltin
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Not blogging? 10 Stats Explain Why You Should START

Not blogging? 10 Stats Explain Why You Should START | Marketing | Scoop.it
If your online marketing matters to you at all BLOG. If you are not blogging you are nuts and this post explains 10 reasons why.

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The Epic Face-Off in Copywriting: Hype vs. No-Hype [Infographic] - Profs | #TheMarketingAutomationAlert

The Epic Face-Off in Copywriting: Hype vs. No-Hype [Infographic] - Profs | #TheMarketingAutomationAlert | Marketing | Scoop.it
Writing - This is the best infographic you have ever seen discussing the difference between hype-filled writing and straightforward copy. Which one works best for your audience?

Via CYDigital
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CYDigital's curator insight, September 17, 2013 7:09 AM
  • See the article at from www.marketingprofs.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Copywriting: Techniques to Organize Things You Write | .eduGuru

Copywriting: Techniques to Organize Things You Write | .eduGuru | Marketing | Scoop.it
Google the phrase copywriting tricks and you will get enormous amount of information concerning this topic. Unfortunately this doesn't meant that all pieces o.
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How to Create Content Ideas for a New Client - Content Marketing Infographic - Copypress | #TheMarketingAutomationAlert

How to Create Content Ideas for a New Client - Content Marketing Infographic - Copypress | #TheMarketingAutomationAlert | Marketing | Scoop.it
In content marketing, when it comes to create content for your clients, you have to get to know them first. What does the client do or sell? Why do they do it? What concepts do they have for the content?

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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CYDigital's curator insight, November 5, 2013 7:12 PM

Great infographic that presents approaches in a if/then format. Very helpful and applicable to the client and the agency.

Greg Bonsib's curator insight, November 6, 2013 5:35 AM

Here's a great thought-starter and value checklist

Rescooped by Jessica Qureshi from The MarTech Digest
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Content Marketing: Why Content Curation Is Not The Answer by @wittlake — B2B Digital Marketing | #TheMarketingAutomationAlert

Content Marketing: Why Content Curation Is Not The Answer by @wittlake — B2B Digital Marketing | #TheMarketingAutomationAlert | Marketing | Scoop.it
Here are four reasons your content marketing strategy cannot rely on content curation.

 

Condensed...

 

1. We Have Hundreds of Sources Today
We turn to more sources than ever before. Twitter, Facebook, even LinkedIn are now steady streams of content from hundreds or even thousands of individual sources. Becoming one of those sources only earns you a small slice of attention. And a small slice of attention doesn’t give you the market advantage you need today.

 

2. It Makes You A Filter, Not An Authority
The value of a content curator is their ability to filter through the volumes of content and select the best, the most original, the most valuable, pieces.

 

3. You Build The Authority Of Others
What happens when you continue to share content from certain companies or individuals? You build their authority!

 

4. Your Perspective Gets Lost
Yes, your point of view comes through in what you choose to share. By allowing yourself (or your company) to become a mouthpiece for the views of others, you provide insight into your beliefs. But it simply aligns you with the masses that ascribe to the view of someone else, it doesn’t provide any insight into the nuances of your own perspective.

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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CYDigital's curator insight, November 5, 2013 9:49 PM

1) Hundreds of sources is the reason why I curate content: to make it easier for you to find and read the best of the best each day.

2) Within a year's time I've become an authority of finding and presenting quality content related to marketing technology, and for many professionals a go-to source for this information.

3) And as a result, my authority is being built.

4) And my perspective is being communicated.

Rescooped by Jessica Qureshi from Digital-News on Scoop.it today
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The Art of Branding

The Art of Branding | Marketing | Scoop.it
Branding is a buzz word today, so everyone wants to drop it like the name of the hottest new rapper out there. While it’s overused and abused, it’s still an instrumental element to companies and people everywhere.

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Me, Myself and I: Branding Yourself a Leader - Huffington Post UK

Me, Myself and I: Branding Yourself a Leader - Huffington Post UK | Marketing | Scoop.it
Me, Myself and I: Branding Yourself a Leader
Huffington Post UK
In the digital age, personal branding has never been more important.

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SEO vs SEM – What's The Difference? - SEO 101 Tips

SEO vs SEM – What's The Difference? - SEO 101 Tips | Marketing | Scoop.it
So what's SEO? What's SEM? Is there a difference in SEO vs SEM? Of course there are some differences. Let's get this cleared so that you will.
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Life of an SEO: Before, After & Beyond Penguin 2.1 [Infographic] - DCI | #TheMarketingAutomationAlert

Life of an SEO: Before, After & Beyond Penguin 2.1 [Infographic] - DCI | #TheMarketingAutomationAlert | Marketing | Scoop.it
Life of an SEO: Before, After & Beyond Penguin 2.1 is the 8th information graphic in our infographic series.

Via CYDigital
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CYDigital's curator insight, November 7, 2013 7:35 PM

And after Hummingbird? Anyway, stick close to the Content section of the infographic: it's the blocking and tackling

Jake Dombrowski's curator insight, November 12, 2013 11:32 PM

Great Infographic of the current state of SEO after Penguin 2.1