marketing
0 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Jaymi Lund
Scoop.it!

Twitter will reportedly roll out 'buy' button later this year - CNET

Twitter will reportedly roll out 'buy' button later this year - CNET | marketing | Scoop.it
Soon, you may be able to buy things directly from Twitter thanks to a feature powered by payments service Stripe.
more...
"MobileMary" Barnett's curator insight, August 29, 2014 1:21 PM

Come on, you knew this was coming, right?.... ;)

Maggie Anzardo's curator insight, August 30, 2014 9:39 AM

Get ready to shop via Twitter!

Scooped by Jaymi Lund
Scoop.it!

Facebook contest ideas: the word of mouth campaigns you must see!

Facebook contest ideas: the word of mouth campaigns you must see! | marketing | Scoop.it
Our friend and contributor Marcus Ho defines Facebook app campaigns as "word of mouth contests". In his recent article 5 effective ways to
more...
Allison Lloyd's curator insight, October 13, 2014 5:41 PM

“Facebook contest ideas: the word of mouth campaigns you must see!” an article posted by Alexandra Erman explains 4 different types of interactive campaigns used on facebook.com. The first is a fan vote.  It gets users involved, and encourages a sense of comradery that makes people invite their friends.  Word of mouth marketing is displayed here because 90% of the participants were women with the same two interest: children and home décor.

The second type of campaign was a coupon campaign that was distributed through an app.  You could share the app coupon with your friends, showing how “word-of-mouth” marketing can be duplicated into “word of text” marketing!

The third campaign was a photo contest, which is a very interactive way to gain customers.  It is mobile, and promotes the “selfie” which shows that the brand using a campaign like this likes to keep up with trends and be relevant. 

The last campaign is a simple quiz that keeps the user interacting with the page, and shares results with friends. 

 

Scooped by Jaymi Lund
Scoop.it!

How to Create Social Media Images That Support Your Brand

How to Create Social Media Images That Support Your Brand | marketing | Scoop.it
Are you getting maximum results from your visual content? Do you use fonts, colors and clever effects to make your company's images more recognizable? Graphics that are consistent with your company's established image increase your audience engagement by creating familiarity. In this article you'll discover how to use simple design tactics to help your audience…
more...
Kaitlyn Gregg's curator insight, December 10, 2014 12:36 PM

Super interesting read. It is interesting how impactful font, word placement, and things of that sort are.

Cindy Peters's curator insight, December 12, 2014 1:40 PM

Graphics that are consistent with your company's established image increase your audience engagement by creating familiarity.

Scooped by Jaymi Lund
Scoop.it!

Facebook Debuts Call-to-Action Buttons for Pages

Facebook Debuts Call-to-Action Buttons for Pages | marketing | Scoop.it
Facebook officially announced the introduction of call-to-action buttons for pages, saying that the feature will roll out in the U.S. over the next few weeks and worldwide next year, although several page administrators already had access to the feature prior to the social network’s official announcement.
more...
No comment yet.
Scooped by Jaymi Lund
Scoop.it!

How to Use Facebook's NEW Call-to-Action Button to Bring In the Benjamins

How to Use Facebook's NEW Call-to-Action Button to Bring In the Benjamins | marketing | Scoop.it
Are you using Facebook's NEW Call-to-Action button on your page yet? It's pretty sweet! Here's how to use it to drive traffic & boost sales BIG TIME!
more...
HiddenValleyRVPark.com's curator insight, January 23, 2015 10:43 PM

CTA button just made active on my page, yay.  So excited.  Peg has some tips to put it to best use.

Love the CTA clicks analytic availability too!

Rescooped by Jaymi Lund from M-learning, E-Learning, and Technical Communications
Scoop.it!

The first 5 online resources to use when learning to code

The first 5 online resources to use when learning to code | marketing | Scoop.it
These five resources are the best starting points for anyone learning to code.

Via Danielle M. Villegas
more...
Danielle M. Villegas's curator insight, December 8, 2014 10:42 AM

This looks like a good list of initial resources in online coding education.

--techcommgeekmom

Rescooped by Jaymi Lund from M-learning, E-Learning, and Technical Communications
Scoop.it!

10 Digital Branding Trends for 2015 [INFOGRAPHIC] - AllTwitter

10 Digital Branding Trends for 2015 [INFOGRAPHIC] - AllTwitter | marketing | Scoop.it
10 Digital Branding Trends for 2015 [INFOGRAPHIC]

Via Danielle M. Villegas
more...
Danielle M. Villegas's curator insight, January 8, 2015 5:04 PM

Tina Howe brought this infographic to my attention. Digital branding is a big part of content marketing and content strategy, so it's helpful to know what trends seem to be immerging here. This seems like it's spot-on in its assessment. What do you think?

--techcommgeekmom

Rescooped by Jaymi Lund from M-learning, E-Learning, and Technical Communications
Scoop.it!

35 Tactics To Improve Your 2015 Content Marketing - Heidi Cohen

35 Tactics To Improve Your 2015 Content Marketing - Heidi Cohen | marketing | Scoop.it
Want to get your content on track to succeed in 2015? Then examine these 10 Top 2015 Content Marketing Predictions and 35 content tactics.

Via Danielle M. Villegas
more...
Danielle M. Villegas's curator insight, January 12, 2015 8:22 PM

Thanks to Guy Kawasaki for bringing this to my attention on Google+. The author of this column, Heidi Cohen, seems to bring all of what I've been hearing in the last year or two into one article. As my son would say, she told you, and dropped the microphone. 

 

What do you think? Do you agree with her assessment? I know I'm going to need to revisit this after taking my digital marketing course, because I don't even understand much of it and how it ties together...but I will eventually...

 

--techcommgeekmom

Will Lenssen, Prin's curator insight, January 14, 2015 12:52 AM

The message is clear that Content Marketing is changing annually and as such, 35 tactics is a great checklist. Thanks, Heidi!

Scooped by Jaymi Lund
Scoop.it!

8 Visual Content Apps to Create Stunning Images and Videos

8 Visual Content Apps to Create Stunning Images and Videos | marketing | Scoop.it
Do you want to present visual messages in new ways? This article shows eight design resources and tools to create visual content quickly and easily.
more...
No comment yet.
Scooped by Jaymi Lund
Scoop.it!

A Guide to Social Video, and Where it Fits in Your Marketing Plan

A Guide to Social Video, and Where it Fits in Your Marketing Plan | marketing | Scoop.it
Here's how to include social videos in your social media marketing plan and how to use social video.
more...
No comment yet.
Scooped by Jaymi Lund
Scoop.it!

10 Successful Facebook Marketing Examples

10 Successful Facebook Marketing Examples | marketing | Scoop.it

Is your Facebook engagement dropping? Need some inspiration to pump up your Facebook marketing? As the Facebook news feed continues to change, it's important to figure out how to make the platform work for you . . .

more...
No comment yet.
Scooped by Jaymi Lund
Scoop.it!

Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook

Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook | marketing | Scoop.it
Twitter is about to give marketers new ways to share videos with a feature the ad world has been asking for: autoplay. Twitter has been working on its built-in video system for months, which would finally give users and marketers a way to shoot footage within the app.
more...
Rescooped by Jaymi Lund from M-learning, E-Learning, and Technical Communications
Scoop.it!

5 Signs you highly need a content curation diet in your marketing mix | Scoop.it Blog

5 Signs you highly need a content curation diet in your marketing mix | Scoop.it Blog | marketing | Scoop.it
Like eating well relies on mixing diverse foods, marketers say you won’t achieve optimal results if you’re not adding 3rd party info via content curation.

Via Danielle M. Villegas
more...
Danielle M. Villegas's curator insight, December 4, 2014 12:53 PM

Especially during the times that I don't have something original to blog about (which has been lately), content curation has been a huge help to keep ideas flowing on my blog. I'm always sharing what I think is helpful or thought-provoking to me, so hopefully it is for you, too. As the article states, sometimes it's good to change things up, and throw in some new ideas so things don't sound like one long advertisement for your company and its products. I don't have a company, but I'd like to think that bringing you a variety of ideas about technical communications and other STEM related topics contributes to the well-being of my "TechCommGeekMom" brand. 

 

Anyone who's into content marketing should take a look at this. It's basic information, but it makes a lot of sense. 

 

What do you think? Do you agree? Put your comments below. 

--techcommgeekmom

Terri Rice's curator insight, December 4, 2014 1:33 PM

Danielle, you just keep on your "diet". WE all need ideas and you have fantastic original ones and terrific finds via curating. I am blessed with your posts of all kinds.

Rescooped by Jaymi Lund from M-learning, E-Learning, and Technical Communications
Scoop.it!

16 Stats That Explain Why Adaptive Content Matters Right Now - Copyblogger

16 Stats That Explain Why Adaptive Content Matters Right Now - Copyblogger | marketing | Scoop.it
Discover the purpose of adaptive content, why it's important for business owners and marketers, and ways you can incorporate it into your content strategy.

Via Danielle M. Villegas
more...
Danielle M. Villegas's curator insight, January 6, 2015 9:39 AM

This is an incredibly fantastic article that was brought to my attention by Char James-Tanny, and even mentions my friend, Noz Urbina. In essence, it talks about what true adaptive content should be (and in my mind, the author spells it out just like I would imagine it should truly be), and how we need to think about adaptive content in 2015. I think he's on the right track, and it lends itself well to the content marketing trends I've heard in 2014. This is the next step, I think. 

 

What do you think? Put your comments below.

--techcommgeekmom

Rescooped by Jaymi Lund from M-learning, E-Learning, and Technical Communications
Scoop.it!

WordPress SEO Best Practices In 2015

WordPress SEO Best Practices In 2015 | marketing | Scoop.it

In the past five years, Google has changed the meaning of SEO (Search Engine Optimization) — and boy did she bring down the hammer!


Via Danielle M. Villegas
more...
Danielle M. Villegas's curator insight, January 9, 2015 7:49 PM
Thanks to Tina Howe for finding this. I'm posting this not only to share, but as a "bookmark" of sorts for myself. I'm always trying to learn more about WordPress, and I'm hoping to learn more about SEO practices this year, so this article looks very helpful. Enjoy! --techcommgeekmom
Will Lenssen, Prin's curator insight, January 13, 2015 10:17 PM

We cannot stay in the comfort groove for long without discovering that it has become a ditch. These are some revealing points to consider.