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10 Lead Generation Strategies To Try In 2014

10 Lead Generation Strategies To Try In 2014 | Marketing | Scoop.it
In the B2B world, every contact is an opportunity. Leads keep your business running and turning engagement into conversion is essential to profitability. F
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29 Free Marketing Tools To Improve Your Work Today

29 Free Marketing Tools To Improve Your Work Today | Marketing | Scoop.it
Everyone loves free marketing tools that can make your work easier. Give this list of 29 simple tools a try for greater marketing efficiency.
Intechnic's insight:

Great information from @CourtneySeiter

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Why Facebook is blue: The science of colors in marketing - - The Buffer Blog

Why Facebook is blue: The science of colors in marketing - - The Buffer Blog | Marketing | Scoop.it
How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
Intechnic's insight:

Here are our thoughts on how color impacts your website

 

http://www.intechnic.com/blog/color-psychology-101-how-color-affects-perception-of-your-website/

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8 Reasons You Gotta Stop Buying Email Lists (Listen Up, Scott Brown)

8 Reasons You Gotta Stop Buying Email Lists (Listen Up, Scott Brown) | Marketing | Scoop.it
Read about the risks you run when you buy an email list to aid your marketing efforts -- and why building lists through inbound methods is the way to go.
Intechnic's insight:

But, if you want to use email marketing for prospecting, here are things you can do to improve your results and mitigate the risks above

http://www.intechnic.com/blog/10-keys-to-successful-prospect-email-marketing/ ;

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Marketing Was the Real Winner at the Super Bowl

Marketing Was the Real Winner at the Super Bowl | Marketing | Scoop.it
Small businesses should follow the proven techniques of the big brands. (Marketing Was the Real Winner at the Super Bowl http://t.co/yJ4PqRBXdJ)
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Increase Your Content Marketing Strategy’s ROI: 2014 Resolutions - Business 2 Community

Increase Your Content Marketing Strategy’s ROI: 2014 Resolutions - Business 2 Community | Marketing | Scoop.it
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5 Important Email Tips for Converting Prospects to Customers

5 Important Email Tips for Converting Prospects to Customers | Marketing | Scoop.it
The harder you make it for your prospects to become customers, the fewer will. Most marketers agree that lead generation and lead conversion are the bedrocks of their efforts.
Intechnic's insight:

Check out additional tips on email marketing here - http://www.intechnic.com/blog/10-keys-to-successful-prospect-email-marketing/

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LinkedIn: Top 25 Social Media Experts to Follow

LinkedIn: Top 25 Social Media Experts to Follow | Marketing | Scoop.it
Jason Miller recently posted on social media that he felt like he had given birth when his newest creation was finally published. No doubt he’s proud of this baby!
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9 Ways Social Media Marketing Will Change in 2014

9 Ways Social Media Marketing Will Change in 2014 | Marketing | Scoop.it
We asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months.
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20 Infographics on online shopping

20 Infographics on online shopping | Marketing | Scoop.it

We live in the world where online shopping has become a new way for us to purchase items from electronics to books, travel coupons to cookware and clothes to beauty products. Online shopping has basically changed the way we live and has made life much simpler and convenient. It is a fact that most of the internet users have made at least one online purchase and this is enough to stress on the popularity of this phenomenon...


Via Jeff Domansky
Intechnic's insight:

Next, check out our blog post on how you can increase online sales

 

http://www.intechnic.com/blog/ten-tips-for-increasing-online-sales/

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Jeff Domansky's curator insight, January 24, 2014 11:21 AM

Great resource for retail marketers.

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- Start Up Business Ideas

- Start Up Business Ideas | Marketing | Scoop.it
Magentic Writing Always wanted to write a truly magnetic Blog post? The article readers come back for, time after time?
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Start 2014 Off Right: Five Marketing Trends You Need to Know

Start 2014 Off Right: Five Marketing Trends You Need to Know | Marketing | Scoop.it
Marketing Strategy - 2014 promises to be just as transformative as 2013 was. Here are five trends that will be affecting marketing; keep them top of mind.
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Embracing the Age of the Customer: How to Become Customer Obsessed - Business 2 Community

Embracing the Age of the Customer: How to Become Customer Obsessed - Business 2 Community | Marketing | Scoop.it
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The 3 Biggest Content Marketing Myths on the Web - Business 2 Community

The 3 Biggest Content Marketing Myths on the Web - Business 2 Community | Marketing | Scoop.it
Intechnic's insight:

Great Content Marketing Info from @B2Community 
Check out our tips on getting started

http://www.intechnic.com/blog/a-complete-guide-to-building-a-content-marketing-strategy-from-the-ground-up/

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PR & Marketing for Startups

PR & MARKETING FOR STARTUPS Courtney Boyd Myers Director of Audience Development, General AssemblyFriday, December 7, 12
Intechnic's insight:

Great Information here! #marketing

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12 Ecommerce Must-Haves for 2014

12 Ecommerce Must-Haves for 2014 | Marketing | Scoop.it
Technology and consumer expectations change the face of ecommerce on a daily basis. So, what do you need to be prepared for the coming year? Read on to find out.
Intechnic's insight:

Great info here.  We would also add...

 

http://www.intechnic.com/blog/ten-tips-for-increasing-online-sales/

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Social media control

Social media control | Marketing | Scoop.it
It's a given in today's newsrooms. Twitter, Facebook and other social media are just part of the job. Reporters and anchors are expected to feed the beast, drum up followers and interact with them,...
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The Downside of Word of Mouth Marketing : @StickyBranding

The Downside of Word of Mouth Marketing : @StickyBranding | Marketing | Scoop.it
Every company wants client referrals, but are you too dependent on word of mouth marketing? The 5 pitfalls of word of mouth marketing.
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25 Incredible Statistics That Are Driving Mobile Marketing [INFOGRAPHIC] - AllTwitter

25 Incredible Statistics That Are Driving Mobile Marketing [INFOGRAPHIC] - AllTwitter | Marketing | Scoop.it
25 Incredible Statistics That Are Driving Mobile Marketing [INFOGRAPHIC]
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Advanced Social Listening: Intent-to-Purchase Conversation & ROI - Business 2 Community

Advanced Social Listening: Intent-to-Purchase Conversation & ROI - Business 2 Community | Marketing | Scoop.it
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10 reasons why small business can't ignore social media an infographic

10 reasons why small business can't ignore social media an infographic | Marketing | Scoop.it
10 reasons why small business can't ignore social media, an infographic From apps to social media to mobile payment, doing business in the digital age
Intechnic's insight:

Learn how to optimize your website for social sharing - http://www.intechnic.com/blog/how-to-optimize-your-website-content-for-sharing-on-social-media/

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The Better Product Always Wins -- And Other Marketing Myths - AdAge.com

The Better Product Always Wins -- And Other Marketing Myths
AdAge.com
It's been my experience that most chief executives pay lip service to marketing and place their bets on innovation.
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10 Stats About Inbound Marketing That Will Make Your Jaw Drop

10 Stats About Inbound Marketing That Will Make Your Jaw Drop | Marketing | Scoop.it
Inbound marketing is all about the numbers. Even if you're an expert, here are 10 statistics we bet you didn't know.
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What Does the Fox Say? B2B Companies Need Visual Style

What Does the Fox Say? B2B Companies Need Visual Style | Marketing | Scoop.it

As storytelling becomes more and more part of marketing, another trend has come into focus: Brands are becoming more visual.

 

... It underscores a point we made in Content Rules about the opportunity of e-books (quoting Jonathan Kranz):

 

"What’s the difference between an e-book and a white paper? A white paper is a guy in a grey flannel suit: a man of stature who wants to establish authority by demonstrating what he knows in a formal manner. The e-book, meanwhile, is the colleague in a Hawaiian shirt who sits next to you at the bar, eager to share insights hard won through experience"....


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Jeff Domansky's curator insight, January 22, 2014 9:52 AM

Ann Handley shares good case study in visual business storytelling.

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4 Reasons Why IM Is Better Than Text Messaging as a Business Tool - Business 2 Community

4 Reasons Why IM Is Better Than Text Messaging as a Business Tool - Business 2 Community | Marketing | Scoop.it
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