Marketing
2 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Ilham Guggenheim from Location based advertising
Scoop.it!

The Path to Mobile Audience Engagement is Paved with Data

The Path to Mobile Audience Engagement is Paved with Data | Marketing | Scoop.it
Mobile is the most precise medium advertisers have ever had to connect with consumers. The accuracy and granularity of data available on mobile is unmatched.

Via jerome leger
more...
No comment yet.
Scooped by Ilham Guggenheim
Scoop.it!

Don't Talk About Marketing

Many marketing plans look somewhat alike: executive summary, situation analysis, SWOT, objectives, marketing strategy, action plan and financials, with assorted appendices. The biggest deficiency is the lack of a business case: what business results will occur, and for what cost. This is not easy (see the post Meaningful Metrics), often because of the difficulty of proving, for example, the impact an awareness-building initiative had on sales. But building the business case is an absolute must.

more...
No comment yet.
Scooped by Ilham Guggenheim
Scoop.it!

Big Data, Smarter, Faster Decisions & Competitive Advantage

Big Data, Smarter, Faster Decisions & Competitive Advantage | Marketing | Scoop.it
The theme at this week's Teradata user conference was Unleashing the Power of Data, and the 560 organisations gathered in Dallas represented a who's who of mega corporations and governments that ar...
more...
No comment yet.
Scooped by Ilham Guggenheim
Scoop.it!

How to Listen When Your Communication Styles Don't Match - Mark ...

How to Listen When Your Communication Styles Don't Match - Mark ... | Marketing | Scoop.it
It is tempting to say “zero,” but since it's not possible (or even desirable) to work only with people who match your communication style, you need to develop the skill to try to listen around their communication style.
more...
No comment yet.
Scooped by Ilham Guggenheim
Scoop.it!

What the Best Decision Makers Do (podcast)

What the Best Decision Makers Do (podcast) | Marketing | Scoop.it
Ram Charan, coauthor of Boards that Lead, talks about what he’s learned in three decades of helping executives make tough decisions.
Download this podcast
more...
No comment yet.
Scooped by Ilham Guggenheim
Scoop.it!

How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World | Marketing | Scoop.it
Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then pull in data from other sources. Here's how you PPC data can help guide your SEO strategies, and other actionable next steps.
more...
No comment yet.