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How to Make Sure Your Social Marketing Isn’t 'Junk' - CIO

How to Make Sure Your Social Marketing Isn’t 'Junk' - CIO | Marketing | Scoop.it

Digest...

 

Social media amplifies what out-of-control junk marketing looks like. Any marketing that fails to provide value to a consumer is junk and there’s a lot of it making the rounds on social media.

 

“The reality is most of us don’t listen because the message doesn’t pertain to us,” says Kim Celestre, senior analyst at Forrester. “The fact is, your audience is getting impatient with the marketing you’re putting out there.”

 

Celestre encourages brands to embrace "utility marketing" – marketing that their customers can use. “You need to demonstrate your brand promise and not just talk about it,” she says.

 

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CYDigital's curator insight, September 7, 2014 8:18 PM

For the uninitiated and tech-fearful, social makes perfect sense: you can throw stuff out there, and measure performance by the amount shoveled. If this sounds like your company, then change your ways.

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Will the Proposed Twitter Algorithm Be the Death of "Real Time" on the Social Platform?

Will the Proposed Twitter Algorithm Be the Death of "Real Time" on the Social Platform? | Marketing | Scoop.it

Excerpt...

 

Twitter CFO Anthony Noto recently said Twitter could be getting a new algorithm, but the question is: Will the new feed improve or harm the Twitter experience?

 

At the Citi Global Technology Conference in New York, Twitter’s chief financial officer (CFO) Anthony Noto discussed what’s on the horizon for Twitter in 2015 – and a new Twitter timeline is one of the initiatives. 

 

From a Wall Street Journal (WSJ) report, Noto was quoted as saying the reverse chronological order of content that Twitter is known for "isn’t the most relevant experience for a user."

 

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CYDigital's curator insight, September 7, 2014 7:48 PM

Sit tight. Twitter will not do anything to impact the revenue stream from social advertising. But we all need to watch.

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Good at writing, thinking and marketing? Be our new copywriter « we think

RT @Berrymouse2: “@TogetherAgency: We're looking for a conceptual copywriter to come and join us in #Nottingham http://t.co/cYoWVMvfzY #job…
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Facebook Forces Users Worldwide To Download Messenger For Mobile Chat | TechCrunch

Facebook Forces Users Worldwide To Download Messenger For Mobile Chat | TechCrunch | Marketing | Scoop.it
Over the next few days, Facebook will stop allowing messaging in its main iPhone and Android apps, and force all their users around the world to download its..
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WordPress 4.0 is here! - WebHostFace

WordPress 4.0 is here! - WebHostFace | Marketing | Scoop.it

Excerpt...

 

WordPress 4.0 is a solid update and I already updated all of my websites to it without any issues. It brings lots of usability and visual enhancements that I am sure many people will like. As the WordPress team said: “This release brings you a smoother writing and management experience we think you’ll enjoy.” I can totally vouch for that, give it a try, you won’t regret it!

 

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CYDigital's curator insight, September 7, 2014 8:32 PM

FYI.


Marilyn Moran's curator insight, September 8, 2014 9:59 PM

I love me a good WordPress update. I've been a WP devotee since version 1.5!! :-)

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Who's the Marketing CTO?

Who's the Marketing CTO? | Marketing | Scoop.it
In the olden days, the high priests of Information Technology determined the technology roadmap. They prioritized initiatives, and they managed a queue of requests from departments across the... (Who's the Marketing CTO?
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Slides: Why Content Marketing Fails By Rand Fishkin - GrowthHackers

[Content Marketing, Must Read] Great slides by Rand Fishkin on what makes an effective content marketing strategy.
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