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How to market to Gen Z, the kids who already have $44 billion to spend

How to market to Gen Z, the kids who already have $44 billion to spend | Marketing | Scoop.it

"The younger siblings of millennials already have enormous buying power and have emerged as a distinct consumer demographic ..."


Via Leona Ungerer
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Obama’s Election Explanation

Obama’s Election Explanation | Marketing | Scoop.it
The President says he needs to do a better job of telling people that he’s right.
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Boosting Your Online Word-of-Mouth Marketing

Boosting Your Online Word-of-Mouth Marketing | Marketing | Scoop.it
A traditional way to pursue viral marketing online is to offer a free eBook. The eBook will detail your thoughts on some subject matter, such as marketing. A person makes the book available for downloading and also allows ...
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