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Marketing Tips for New Authors

Marketing Tips for New Authors | Marketing | Scoop.it
As a new author, it can be a very exciting time but also very scary especially if you don’t know how to market your books. You can reach people from all over the world if you know anything about so...
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When Your Web Content Strategy Can Benefit From Comics: 5 Factors

When Your Web Content Strategy Can Benefit From Comics: 5 Factors | Marketing | Scoop.it

Like infographics, comics and comic-like visual content have a lot of viral potential. If you need convincing of this, just check outthis presentation by the creator of the hugely successful website, The Oatmeal.

 

By incorporating comic-based visual imagery in your brand storytelling efforts, you tap into an engaging source of website content — and you do it in a way that’s usually quicker and more cost-effective to produce than other video content formats. 

 

Of course, there are some key considerations you should be aware of before you run out and contact a comics artist or an agency. This post will help you decide whether comics might be a good fit for your web content strategy, and will provide some tips to help you avoid the most common pitfalls and use the format as effectively as possible.

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