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Top 10 Facebook Campaigns of 2014

Top 10 Facebook Campaigns of 2014 | Marketing | Scoop.it

The amount of people marketing directly to consumers on social media has gone up exponentially over the past year, and rightfully so. Over 1.3 billion people log into Facebook alone every month, according to Facebook’s last earnings call. That’s a whopping 14% of the earth’s population – so why not market to them on social?

 

Below, I have put together a list of the top 10 campaigns launched in 2014 with the help of some designers and other analysts according to specifically picked categories to best benefit you....


Via Jeff Domansky
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Simon Turkin's curator insight, December 7, 2014 2:38 PM

This article is extremely insightful on how to successfully run a social media marketing campaign. This takes ten highly successful ideas that worked out extremely well. The idea to model your campaign off of someone else's previous success is not a bad one. Innovation is key however, so when reading these articles I try to think of additional things I could add to these existing ideas. If 14% of the world is on Facebook think about how many people are on Twitter, Instagram, Linkedin, and thats just to name a few platforms. Social media marketing is the new wave more people in my age group use social media to get their updates then the television. 

Vincent Tang's curator insight, December 7, 2014 7:41 PM

Un top 10 des campagnes de Communication les plus efficaces sur Facebook.

prof zaphosa's curator insight, December 20, 2015 7:05 AM

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What Happens in One Minute on the Internet? [Infographic]

What Happens in One Minute on the Internet? [Infographic] | Marketing | Scoop.it
As millions of new Internet users log on every month, the numbers relating to the flow of information becomes ever more staggering.


An infographic from analytics software provider Domo, attempts to quantify just how much data is generated in one minute online.

Compare it to Domo’s similar infographic from two years ago to see just how much more we’ve crammed into a minute...


Via Lauren Moss
Eva Beschemin's insight:

Internet population : 2.4 billion

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Jacques Morin's curator insight, April 24, 2015 9:57 AM

Wow, ça bouge sur internet en une minute!!!

Mike Allen's curator insight, April 25, 2015 5:54 AM

different psychology attracts different users - obvious - but finding out details will energise your response rate. One ad won't do for all

Thomas Sowell's curator insight, October 12, 2016 8:31 PM
It is amazing what information is out there on the internet.
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How to Use LinkedIn Premium For Your Business

How to Use LinkedIn Premium For Your Business | Marketing | Scoop.it

LinkedIn Premium can offer numerous benefits to individuals and companies. Here's how you can better utilize your own LinkedIn Premium subscription.


Via Kamal Bennani
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Marketing Leap's curator insight, April 7, 2015 2:57 AM

When it comes to B2B communication and lead generation LinkedIn is the definitive platform of choice. As these 11 companies show the ways of growing your business through LinkedIn is extremely varied.

Laurel Anne Lindsay's curator insight, April 7, 2015 7:40 PM

Top sellers use Linkedin 6 hours a week on average. Learn how exactly to use Linkedin for your business..,

Mark H. Cohen's curator insight, April 8, 2015 12:50 PM

If you know me you know I'm a big LinkedIn fan for B2B and I firmly believe it is worth paying for.

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Et si la génération X prenait sa revanche numérique ?

Et si la génération X prenait sa revanche numérique ? | Marketing | Scoop.it
"Génération X (née entre 1960 et 1980), génération Y (ou génération "Internet" des années 80) et génération Z des années...

Via Britt Pettersen
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marketing B2B avec les médias sociaux : 6 critères de succès

marketing B2B avec les médias sociaux : 6 critères de succès | Marketing | Scoop.it
Cet article est dédié au marketing B2B avec les médias sociaux. Les médias sociaux sont bien adaptés au marketing B2B et à sa promotion

Via Jacques Tang
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Jacques Tang's curator insight, March 23, 2015 2:09 PM

Les critères du succès pour un marketing en B to B réussi

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6 Ideas For Effective Content Promotion Strategy

6 Ideas For Effective Content Promotion Strategy | Marketing | Scoop.it

Your content alone can’t work well if you don’t do strategic content promotion. Remember: A content that is not found, is a content wasted.


Via Kamal Bennani
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La livraison gratuite : moteur d’achat pour les Français

La livraison gratuite : moteur d’achat pour les Français | Marketing | Scoop.it
Les consommateurs français, britanniques et allemands sont tous très friands de e-commerce. Toutefois, une nouvelle étude révèle certaines disparités nationales que les commerçants et transporteurs doivent prendre en compte.

Via Isabelle Bardin, GCX France Canada, Jérémie Quéret
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Isabelle Bardin's curator insight, March 12, 2015 1:41 AM

Gratuite plus importante que rapidité et exactitude de la plage horaire

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Inbound Marketing : l'Entonnoir de conversion [Infographie]

Inbound Marketing : l'Entonnoir de conversion [Infographie] | Marketing | Scoop.it

Voici une infographie sur l’entonnoir de conversion de l’Inbound Marketing, très intéressant. Pour rappel, l’Inbound Marketing consiste en la création de contenu afin de générer des leads naturellement, c’est-à-dire que les clients viennent d’eux même vous chercher. Cela est le monde idéal non ? Eh bien avec l’Inbound Marketing, c’est possible !


Via Pim-Bim The Inbound Suite
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How to Improve Your Marketing with Google Analytics Data

How to Improve Your Marketing with Google Analytics Data | Marketing | Scoop.it
You know Google Analytics is powerful, but do you really know how to use it? Chances are you don’t…
_80% of retailers are using Google Analytics incorrectly._

Looking at reports isn’t enough. You have to take the data from Google Analytics and make adjustments to your site to get more visitors and conversions.

So, how can you use it to improve your marketing? 


Via Kamal Bennani
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Marco Favero's curator insight, March 6, 2015 6:06 PM

aggiungi la tua intuizione ...

Milena Mitova's curator insight, March 7, 2015 5:18 AM

A detailed guide to leveraging Google Analytics to gain customer intelligence: Infographic

CIM Academy's curator insight, March 12, 2015 5:05 AM

This infographic highlights 4 quick steps to get the most out of Google Analytics.

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5 Pinterest Strategies That Drive Big Traffic

5 Pinterest Strategies That Drive Big Traffic | Marketing | Scoop.it

How can you make Pinterest work for your business? Columnist Sonny Ganguly of WeddingWire has some tips.


Via Kamal Bennani
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Marco Favero's curator insight, February 17, 2015 5:58 PM

aggiungi la tua intuizione ...

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How to Spy on Your Competition

How to Spy on Your Competition | Marketing | Scoop.it

 

Marketers want to know what their competition is up to. Setting up Google Alerts and following your competitor's Twitter feed can get you only so far, and the old "hide your badge trick" at tradeshows is just annoying. Does it ever work... or does it just arouse suspicion? So what's the best way to gather competitive intelligence? Some of the information you want is not public. Other information is just hard to find and takes some work. Luckily, with the troves of information now online, plus some new tools, it's never been easier.

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Farid Mheir's curator insight, February 9, 2015 9:53 AM

some good links of tools to get you going on the competitive intelligence track.

Bharat Employment's curator insight, February 9, 2015 11:30 PM
http://www.bharatemployment.com/
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The Good and the Bad of Social Media Marketing [Infographic] - Profs

The Good and the Bad of Social Media Marketing [Infographic] - Profs | Marketing | Scoop.it

► Receive a FREE daily summary of The Marketing Technology Alert ◄


Via CYDigital
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Sally Gunn's curator insight, January 30, 2015 1:14 AM

Make sure email is still a part of your marketing efforts - data backs this up!

Petra Uhe's curator insight, January 30, 2015 6:35 AM

... das sagen Marketingexperten aus South Carolina (US) über Social Media Anwendungen...

Katherine Elizabeth's curator insight, February 4, 2015 11:20 PM

Getting real about how social media REALLY affects your business.

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What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | Marketing | Scoop.it

What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…


Via Lauren Moss
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Rachel Turner Dool's curator insight, October 26, 2014 6:47 AM

Wow! what a list of stats. Some really interesting ones here...

CONETZAR's curator insight, October 30, 2014 6:21 AM

¿Alguna vez te has preguntad qué comparte la gente en las redes sociales? Y, ¿por qué lo comparte?

Esta interesante y completa infografía muestra los elementos más compartidos en las redes sociales durante el año 2013. Estos van desde vídeos hasta opiniones o noticias.

También se analiza lo compartido en las diferentes redes sociales y por qué se eligen esos medios para compartirlo.

Por último, es posible conocer los datos demográficos de los usuarios de redes sociales.

 

Para terminar... un dato curioso: Según este estudio, el país en el que más contenido se comparte a través de las redes sociales es Turquía, con un 93 %. 

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Top 5 Web Design Trends For 2015 | Infographic

Top 5 Web Design Trends For 2015 | Infographic | Marketing | Scoop.it

Is your website ready for 2015? Here are 5 of the new trends to look out for in the coming year. From Mobile Focus, Interactive, Flat, Simple, and Single Page Designs – stay ahead of the curve and get on trend for the New Year. Our easy to follow visual guide will show you the way. 


Via Lauren Moss
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Tony Guzman's curator insight, January 29, 2015 9:55 AM

This infographic shares five trends in web design for this year.

Nedko Aldev's curator insight, March 5, 2015 4:25 AM

 

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Scott Wachtel's curator insight, March 13, 2015 4:05 PM

Major points are spot on. if you're not optimized for mobile reach you are limiting your exposure and potential income.

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50 Digital Marketing Tools to Grow Your Small Business

50 Digital Marketing Tools to Grow Your Small Business | Marketing | Scoop.it

If you do a quick online search you’ll notice that there are more than enough tools to help business owners get their startup up and running.

 

While that’s definitely a major perk of technology, it can also be overwhelming especially when it comes to subjects like SEO and digital marketing.


Via Neil Ferree
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Neil Ferree's curator insight, April 3, 2015 1:40 PM

Of the 50+ digital marketing tools mentioned in this piece, I use these 10 tools on a daily basis to run my business.


  1. Yoast
  2. Sniply
  3. Nimble
  4. Conspire
  5. SimilarWeb
  6. Optimizely
  7. Sumome
  8. Mailchimp
  9. Buzzsumo
  10. Camtasia


Get in touch if you want to see firsthand how I use these tools to operate and grow my business

Dean Ryan G. Martin's curator insight, April 4, 2015 5:55 AM

Probably, this is the complete list of internet marketing tools. Go see it. 

Neil Ferree's comment, April 4, 2015 2:13 PM
Good to see you on Scoop.it @Angela Gilchrist-Roberts. I'm a big fan of Scoop.it. and happy to share some curation tips I've picked up over the years. I've been a Scoopiteer since (beta) days or about 3 years now. Cheers ~ Neil
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ROI from video, mobile & content marketing is hardest to measure: report - Econsultancy

ROI from video, mobile & content marketing is hardest to measure: report - Econsultancy | Marketing | Scoop.it

Suffering from MarTech FOMO? We’ve got the cure. Contact us.


Via CYDigital
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CYDigital's curator insight, March 26, 2015 10:03 PM

And Social not too far away from the bottom. Mystery: how email marketing and lead generation be ranked so high while MA is in the middle of the pack.

Nikke Blout's curator insight, March 27, 2015 9:39 AM

You know it's the right move, but be prepared for the challenge of justifying the budget spend! #mobile #mobilemarketing #videomarketing

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Why Small Businesses Must Invest in Content Marketing

Why Small Businesses Must Invest in Content Marketing | Marketing | Scoop.it
Aside from cutting back on cake, the best resolution small business owners can make this year is to invest in content marketing. Sure, maintaining a blog can be time-consuming and constantly thinking of fresh ideas is difficult. If it makes you feel any better, you’re not alone in the struggle. As a 2014 study from the Content Marketing Institute noted, the majority of B2B small business marketers are struggling to find enough time to produce quality, varied content:

Via Brian Yanish - MarketingHits.com, malek
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Graham Drage's curator insight, March 25, 2015 7:31 AM

A good treatise explaining why Content Marketing is important for SMEs.

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10 Ways to Get Your Blog Posts Seen and Shared More [Infographic] - Socially Stacked

10 Ways to Get Your Blog Posts Seen and Shared More  [Infographic] - Socially Stacked | Marketing | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           


Via CYDigital
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Comment référencer votre application mobile pour être visible sur Google.

Comment référencer votre application mobile pour être visible sur Google. | Marketing | Scoop.it
Google incite à référencer les applications mobiles car il compte afficher de plus en plus de contenus de ces applications dans les pages de résultats de recherche mobile.

Via Jérémie Quéret
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5 tendances de marketing digital à connaître

5 tendances de marketing digital à connaître | Marketing | Scoop.it

S’il est devenu relativement simple de créer un site internet pour promouvoir son entreprise, réussir à la propulser sur le Web n’est pas de tout repos. Pour y parvenir, il n’existe qu’un chemin : celui du marketing. Évidemment, les bonnes vieilles (?) techniques de marketing n’ont pas disparu de la circulation néanmoins, l’ère 2.0 a rendu les consommateurs moins crédules pour ne pas dire, plus coriaces.

 

 

La question à 100 bitcoins est : comment conquérir les redoutables cyberconsommateurs ? Quelles sont les tendances du marketing digital les plus prometteuses ? Bref, on va où là ? Ci-dessous, 5 tendances que vous devez impérativement connaître pour percer sur la Toile.


Via Pim-Bim The Inbound Suite
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How to Optimize for Keywords in 2015

How to Optimize for Keywords in 2015 | Marketing | Scoop.it

The rules have changed for keyword optimization in 2015. What are the best practices now?


Via Kamal Bennani
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Kim Harris's curator insight, March 10, 2015 5:21 PM

SEO is one strategy I committed to refining in 2015.  Google changes impact how you compose content, it pays to be informed.

Ismail Nz's curator insight, March 11, 2015 8:18 PM

Good read. Thanks for sharing.

Agree that we should avoid publishing "thin and duplicate content with little or no added value."

Johannes van Dijk's curator insight, March 17, 2015 11:21 AM

I'm going to show you how to get rid of your existing tinnitus symptoms in 7 days and how to eliminate the root cause of your tinnitus
in the next 30 days.
I have never given away this much information before in a free video that you can watch all in one sitting.
The 3 critical principles you must know are:
1 what tinnitus really is and why you have it
2 what doesn't work what tinnitus worse
3 the proven way to get rid of tinnitus for ever.

http://goo.gl/4mVbcI

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These 10 Tools Will Boost the Productivity of Your Social Media Campaign [infographic] | Social Media Today

These 10 Tools Will Boost the Productivity of Your Social Media Campaign [infographic] | Social Media Today | Marketing | Scoop.it

"When you started a business, you didn’t expect it would demand so much activity on social media. However, you have to establish a reputable presence on these platforms..."


Via Jessica Kelly
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Jessica Kelly's curator insight, March 5, 2015 3:05 PM

One word: Pixabay

Kimmon Candice Swart's curator insight, March 5, 2015 5:18 PM

Definitely worth a look.

 

I personally spend a large portion of my day searching for tools to boost productivity, getting lost in the massive conglomerate of disparate apps - *sigh* - down tools... & surrender, hopelessly unproductive.

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4 Key Metrics for Measuring Social Media Success

4 Key Metrics for Measuring Social Media Success | Marketing | Scoop.it
One of the great things about social media marketing is that it’s easy to measure the results of your efforts. But metrics in and of themselves are only numbers. They’re useful only when you empl…

Via Stefano Principato
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Neil Ferree's curator insight, February 15, 2015 2:54 PM

Leads and Conversions


The Holy Grail and end game for all marketing efforts, including social, is leads and conversions.


Organizations that have marketing automation solutions that tie into their CRM system can generally track any leads from social media down the pipeline, tracking which content ultimately contributed to a particular deal.


At the very least, organizations can track gated assets by giving them a unique campaign ID which can then be tracked throughout the sales process.

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Des objets connectés à la DSI. Mais pour quoi faire?

Des objets connectés à la DSI. Mais pour quoi faire? | Marketing | Scoop.it
Les objets connectés dans l'entreprise, une tendance qui va faire pchittt, ou les bases d'une transformation des SI avec un rôle à jouer pour la DSI ?

Via Ronald Bannon MBA, C.Adm., FCMC
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Ronald Bannon MBA, C.Adm., FCMC's curator insight, January 31, 2015 4:47 PM

Fin 2012, LeWeb faisait des objets connectés le thème de sa conférence très fréquentée par des startupers et les investisseurs en recherche d'idées. GreenSI y explorait l'impact de ces objets sur les IHM. Des IHM qui se libèrent de la souris et du sacrosaint clavier pour migrer vers le tactile et de nouvelles façons de capturer de l'information. L'IHM, un sujet suffisamment important dans l'expérience utilisateurs, internes ou clients de l'entreprise, pour que la DSI s'y intéresse.

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10 Graphic & Web Design Tools That Will Explode in 2015

10 Graphic & Web Design Tools That Will Explode in 2015 | Marketing | Scoop.it

Every designer has a collection of tools that they find indispensable to doing their job. Some of these tools are popular ones that you will likely find in every designer’s toolbox, while others are not so well known. In this article, we will take a look at 9 graphic and web design tools that are set to explode in 2015.


Via Jeff Domansky
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Farah Jouffroy's curator insight, January 29, 2015 3:50 AM

Et vous, qu'utilisez-vous comme outils graphique ?

Debra Walker's curator insight, January 29, 2015 5:07 PM

Some great ideas and concepts here for getting stories out in the firnat that gets them told.

Jake Peters's curator insight, January 30, 2015 8:56 AM

We use a lot of these already. Definitely worth checking out if you're a designer/developer.

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25 Tweaks To Capture Attention In Social Networks [infographic]

25 Tweaks To Capture Attention In Social Networks [infographic] | Marketing | Scoop.it

You only have few seconds to capture their attention before your message gets drowned in the sea of updates. Now, if you know how to capture attention in social networks, you are one step next to the successful marketing campaign. Find out 25 tweaks that you can implement right away, which are often overlooked, to capture attention in the social networks.


Via Lauren Moss
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Dr. Laura Sheneman's curator insight, December 6, 2014 9:00 AM

Good food for thought here.  Check this out and get an idea or two to improve your social networking.