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[Cheat Sheet] What and How Often Should You Post on Social Media? | Constant Contact Blogs

[Cheat Sheet] What and How Often Should You Post on Social Media? | Constant Contact Blogs | Marketing | Scoop.it
When I’m hosting Constant Contact’s social media webinars, I get a lot of questions from small businesses and nonprofits on social media best practices. On (How much is too much on social media?
DiyWebmasters's insight:

Are you posting to social media too often?

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Get More Website Traffic with this Surprising Facebook Advertising Tactic

Get More Website Traffic with this Surprising Facebook Advertising Tactic | Marketing | Scoop.it

If you are a social media marketer and have not taken advantage of display advertising on Facebook, you are missing an outstanding opportunity. Not only will this yield one of the highest return on investments for your clients, it will help with brand exposure, lead to better conversion rates and provide a flexible budget which will lead to a more effective strategy.


One of the advertising tactics that is not often discussed is a particular type of Facebook advertising. This tactic can be used to get more website traffic and convert them to paying customers.


What is Facebook remarketing?

You might be asking yourself, what exactly are Facebook display remarketing advertisements? Display ads let you place advertisements on a variety of news sites, blogs and other niche sites across the Internet to reach more potential customers.


Let’s say you visit a sports website that has a national presence and you see an advertisement strategically placed on the homepage, this is an example of a display ad.




Via Brian Yanish - MarketingHits.com
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Jakarta Web Developer's curator insight, July 27, 2014 2:34 AM

add your insight...

The Social Media Room's curator insight, August 1, 2014 12:12 AM
Very surprising! Read on!
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26 Ways to Use Visuals in Your Social Media Marketing |

26 Ways to Use Visuals in Your Social Media Marketing | | Marketing | Scoop.it

Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.

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How One Hockey Brand Reimagined Content Marketing - Huffington Post

How One Hockey Brand Reimagined Content Marketing - Huffington Post | Marketing | Scoop.it
How One Hockey Brand Reimagined Content Marketing
Huffington Post
Content marketing is an increasingly important part of our work at GY&K/Antler. Almost every client now maintains a variety of 'owned' platforms that require ongoing care and feeding.
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How Content Marketing is Used by the B2B Company #infographic

How Content Marketing is Used by the B2B Company #infographic | Marketing | Scoop.it
This infographic describes why marketers create content, how they use content, and where they post content. The best business to business content marketing practices and most popular tactics are outlined in this fun and informative infographic!

Via Thomas Faltin
DiyWebmasters's insight:

I would have thought Google+ would be a better place to reach businesses than it is. Great infographic! 

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Why Video Should Be a Part of Your Marketing Automation - ClickZ

Why Video Should Be a Part of Your Marketing Automation - ClickZ | Marketing | Scoop.it

Digest...

 

Look at these scenarios to see why video should be a part of your marketing automation strategy.

1. You Want to Produce More Content, but You Have a Small Budget/Team.

2. You Want to Build a Personal Connection With Your Audience.

3. You Want to Better Target Prospects.

4. You Want to Instantly Increase Your Lead Gen From Webinars by 3 to 5 Times.

"At ReadyTalk, we've seen average attendance of our own live webinars drop from about 45 to 50 percent to about 35 to 40 percent over the past year, but we're getting three to five times that number of leads from the recording." They use a combination of video plus marketing automation to track the leads they generate from videos.

5. You Want a More Engaging Website.

6. You Want to Convert More Leads.

 

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Via CYDigital
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CYDigital's curator insight, July 9, 2014 7:53 PM

At this point, its a given. And frankly, it should be a priority, i.e., just as we have switched to mobile email marketing, so should we switch to video content.

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The Huge SlideShare of 127 Marketing Tools (+11 Bonus Sales Tools!)

The Huge SlideShare of 127 Marketing Tools (+11 Bonus Sales Tools!) | Marketing | Scoop.it

As a marketer, it can be nearly impossible to keep up with all the tools and productivity hacks that are available to you online. Thankfully, there are many tools, widgets, and software out there that can save hours of time, give you increased flexibility with content distribution, and help you optimize your marketing mix. The problem is, with so many new tools popping up every day, it can be difficult to know what tools are even out there, and which ones best serve your purposes. That’s why we created this comprehensive SlideShare

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How To Choose A Blogging Platform

How To Choose A Blogging Platform | Marketing | Scoop.it
It's time to choose a blogging platform. Is it as easy as visiting Blogger or is there a better business option- there is!
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The five immutable laws of digital marketing

The five immutable laws of digital marketing | Marketing | Scoop.it

Digest...

 

#1. The Law of Inequality

The more you put in, the higher the rate of diminishing returns. Doubling the spend on a digital campaign doesn’t equate to double the returns. Marketing, whether digital or otherwise, has to be strategically focused on the markets that will yield the highest return.

 

#2. The Law of Virality

In many cases, virality is not a random effect but the result of careful engineering.

 

#3. The Law of Commonplace

If you don’t continue to innovate in the way you present yourself and engage with online audiences, you will get overlooked. Just stop doing the same old thing the same old way. Digital makes it supremely easy to switch things up frequently.

 

#4. The Law of Interruption

Successful marketers of tomorrow aren’t about interrupting their customers and prospects with messaging, about sending out advertisements and promotional content in the hopes that people will happen upon it; they are about having conversations and offering messaging as part of the engagement.

Messaging doesn’t get you engagement. Engagement gets you the opportunity to deliver messaging.

 

#5. The Law of Gravity

The more conversations you generate around a topic, the more likely the conversation will grow without your involvement. Gravity won’t happen overnight. It takes time to develop a conversation that will take on a life of its own which, unfortunately, often flies in the face of ROI-driven marketing.

 

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CYDigital's curator insight, July 20, 2014 8:32 PM

Love #3, and it's so damn true. Change, adjust, morph, call it what you want, but it's relatively easy in the digital domain.

Amanda Lane's curator insight, July 21, 2014 3:58 PM

Digest...

 

#1. The Law of Inequality

The more you put in, the higher the rate of diminishing returns. Doubling the spend on a digital campaign doesn’t equate to double the returns. 

massimo scalzo's curator insight, July 23, 2014 3:58 AM

5 Rules of Digital Marketing...

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18 Killer Tips To Improve Your Online Marketing Campaign

18 Killer Tips To Improve Your Online Marketing Campaign | Marketing | Scoop.it
As the Internet became the primary means of communication between consumers and vendors the need to lead a successful online marketing campaign arose.
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Social Media Marketing Gone Wrong

Social Media Marketing Gone Wrong | Marketing | Scoop.it

Don't fail on social media like these brands. Learn from their major social media misfires, and how you can avoid becoming the next social screw-up.


Via Kamal Bennani
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