Infographic: Brands, Colors and Emotion - Marketing Technology Blog | Marketing | Scoop.it

Scientists have been studying the way we react to colors for many years.   Certain colors make us feel a certain way about something. As long as the  designer knows what these colors and emotions are, the designer can use that  information to help present the business in the right way. These are not hard  and fast rules but smart designers use the information to their clients  advantage. This fun infographic lays out the emotions and qualities that well  known brands like to be known for. The color psychology is only one part of the  puzzle but I think you will agree it is a very important part of  it.