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Customer Experience Is More Important Than Advertising (Infographic)

Customer Experience Is More Important Than Advertising (Infographic) | Marketing | Scoop.it
Only 4% of customers trust advertising the most for service information, so can your good customer experience to help seal the deal with customers?
Recently businesses surpassed $200 Billion dollars a year in advertising spending.

Via Brian Yanish - MarketingHits.com
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Patrick Dsouza's curator insight, December 29, 2013 1:12 AM

Smart marketers figured this out a long time ago.The reality of advertising is that it only makes sense after customer experience issues have been sorted. Interestingly, the customer experience budget, call it CRM budget if you like, is usually set only after its advertising counterpart has been. 

Mike Donahue's curator insight, January 9, 2014 2:52 PM

Really makes you think about where you're spending your budgets.

Rescooped by david wencel from MarketingHits
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Blogging for Business: What You Need to Know #contentmarketing

Blogging for Business: What You Need to Know #contentmarketing | Marketing | Scoop.it

Blogging for business has exploded onto the marketing landscape. Many businesses utilize blogs to promote their services and expertise, others to engage potential and existing client base, and yet other to generate sales leads. Regardless of the objective, launching a blog in the business arena is no small feat. Many businesses have jumped on the social media bandwagon and in the last few years, many have created Facebook pages, Twitter accounts, LinkedIn Business Profile Pages, Pinterest….. and now their very own Blog.


Via Brian Yanish - MarketingHits.com
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10 Content Promotion Best Practices

10 Content Promotion Best Practices | Marketing | Scoop.it

 

Are you ensuring that your blog content gets the attention it deserves?  Once you publish relevant, engaging and information-rich blog content, you need to maximize its social exposure and help it reach a wider captive audience.  High rates of social content curation are critical to SEO.  When your content is shared on social media, its reach is amplified—leading to more website traffic and lead generation and enhanced SEO.  Blog promotion is critical; it can help you attain status an industry thought leader, increase lead generation and conversion, and land more new business.
Via Brian Yanish - MarketingHits.com
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Peg Corwin's curator insight, August 4, 2013 9:36 AM

Increase your content marketing ROI with these 10 best practices:


  • "Guest Posting
  • Content syndication
  • SEO
  • Social media marketing
  • Squidoo
  • Social Bookmarketing
  • Tribber
  • Slideshare
  • Email Signatures
  • CTAs

Click to learn what these are and how to use them for promotion.


If you like this scoop, please consider a Thumbs Up or Share.

Rescooped by david wencel from SEO and Social Media Marketing
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The Blurring Lines of Social Media & SEO

The Blurring Lines of Social Media & SEO | Marketing | Scoop.it

As business owners, you’ve been told over and over you need to use great SEO on your website and blog, but you also need to pay attention to social media management.

 

The important thing to learn is the difference between the two and why you need both. 


Read more at: http://www.business2community.com/social-media/the-blurring-lines-of-social-media-seo-what-you-need-to-know-0557578


Via Antonino Militello
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Denise Rivers's curator insight, July 22, 2013 2:49 PM

Combining SEO and social media is necessary? Good thing we already knew that!

Michael Ehline's comment, August 2, 2013 4:03 PM
So much to do and so little time!
Media Street Apps's comment, August 3, 2013 8:51 AM
Indeed!
Rescooped by david wencel from Everything Marketing You Can Think Of
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Seven Great Ways for Content Marketers to Find New Ideas

Seven Great Ways for Content Marketers to Find New Ideas | Marketing | Scoop.it
Finding New Ideas for Blog Posts, Ebooks and other Content Marketing assets can be challenging. Here are sevens ways I come up with new ideas for content.

Via Jeffrey Lapin
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Rescooped by david wencel from It's Your Business
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Small Business Guide To Mobile Marketing

Small Business Guide To Mobile Marketing | Marketing | Scoop.it
Here is a great Small Business Guide To Mobile Marketing infographic that details some eye opening mobile marketing facts. This year mobile internet access will meet and beat desktop access.

Via The Fish Firm II
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Francesca Piazza's comment, October 1, 2013 1:37 PM
yes it is really useful, even if I don't agree with everything.
Francesca Piazza's comment, October 1, 2013 1:37 PM
yes it is really useful, even if I don't agree with everything.
Francesca Piazza's comment, October 1, 2013 1:37 PM
yes it is really useful, even if I don't agree with everything.
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How emotional design can give your website much more impact

How emotional design can give your website much more impact | Marketing | Scoop.it

Contrary to what the term might suggest, emotional design is not designing while being very upset and emotional. Emotional design is designing for emotions in the user. It means you try to make sure that users feel a certain way. Preferably a way that complements the brand or product, or just the specific process the user is in.

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Article: What Data Are Marketers Analyzing?

Article: What Data Are Marketers Analyzing? | Marketing | Scoop.it
As data analysis becomes more sophisticated, the information marketers care about is changing.
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The Art of Storytelling in Business

The Art of Storytelling in Business | Marketing | Scoop.it

Via massimo facchinetti, Ally Greer, Brian Yanish - MarketingHits.com
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Jenifer Rettler's curator insight, July 2, 2013 1:10 PM

Good stories increase engagement and boost learning.  Have you tried adding sensory components to your stories? 

Manish Puranik's curator insight, July 22, 2013 11:57 PM

The best way to convey your point across effectively is telling a story… as long as all the characters and particulars in it are authentic…!

Lyndsay Rees-Jones's curator insight, August 2, 2013 7:49 AM

Useful tips for using storytelling in businesses - why narrative helps us to make sense of the world.

Rescooped by david wencel from The MarTech Digest
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Influence marketing: What’s next? - {grow}

Influence marketing: What’s next? - {grow} | Marketing | Scoop.it
Traditional media is on the decline and we can now identify "influencers" with relevant content pipelines to help us. Now what do we do about it?

 

Digest...

 

There are three social media influencer pipelines available to us today … let’s look at what this means.

Celebrity: Think in terms of Kim Kardashian and the huge and rapt social media channel she has developed.Influencer: Think in terms of a blogger like Chris Brogan who might promote products through their content, including products unrelated to his core businessAdvocate: Think of a content creator who creates passionate videos about their favorite fashions and shopping experiences.

 

Connections are not established through money, sponsorships, and endless streams of infographics. They only occur through authentic helpfulness and genuine personal connection. This requires a change in approach from “buying space” to “earning hearts:”

Aim to patiently develop long-term relationshipsMaintain consistent connection — even when you don’t expect anythingMake a live connection whenever possible. This creates an irreplaceable bond.Aim to create a partnership or friendship, not a “target audience”Employ scarcity — Make them feel part of something specialProvide useful content and services built on “trust” not “pay”


Via CYDigital
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CYDigital's curator insight, May 21, 2013 10:06 AM

Add this post to the primers on influencer marketing, especially the notion of earning hearts. It sounds contrived, and in a way it is, but perhaps there's an opportunity to build a reciprical business relationship.


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