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Rescooped by Danielle Kelleher from Ecommerce How To...
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How We Shop in 2013: eCommerce [Infographic] - syscortech.net ...

How We Shop in 2013: eCommerce [Infographic] - syscortech.net ... | Marketing | Scoop.it
How We Shop in 2013: eCommerce [Infographic]. With the rapid expansion and development of social media platforms such as Facebook and Pinterest, it's easy to see why so many consumers are heading to the internet to ...

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How Do You Measure Content Marketing? | Visual.ly

How Do You Measure Content Marketing? | Visual.ly | Marketing | Scoop.it
This infographic provides a deeper look into how to measure content marketing success.
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Rescooped by Danielle Kelleher from The MarTech Digest
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Marketing automation gains ground, but obstacles remain | B2B Marketing Automation | #TheMarketingAutomationAlert

Marketing automation gains ground, but obstacles remain | B2B Marketing Automation | #TheMarketingAutomationAlert | Marketing | Scoop.it

Excerpt...

 

Marketing automation is making deep inroads at many b2b companies, with 46% of marketers currently using marketing technologies in some form, according to a new report from BtoB.

 

According to BtoB's “Marketing Automation: Best Practices for the Management of B2B Digital Marketing Campaigns,” commitment to the technology is increasing: Among those respondents currently using marketing automation technology, 62% said they are “strong” or “full” adopters, compared with 40% in 2012. For 2014, the study found this figure will jump to 81%.

 

However, 32% of marketers said they remain constrained in adopting marketing automation by budget limitations and poor integration with sales. Almost as many cited an inadequate data collection infrastructure (30%) and the complexity of marketing automation software itself (23%) as presenting challenges to adoption.


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CYDigital's curator insight, July 22, 2013 11:31 AM

The growth rate is far higher than I thought, based on past research as recent as last quarter. It may be in the definition of marketing automation technology. If anyone buys the report, would you please let me know?


  • See the article at www.btobonline.com
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Simple2Technology's comment, July 25, 2013 5:45 PM
I love automating my marketing!