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How to Sell Me What I Already Want - Techvibes.com

How to Sell Me What I Already Want - Techvibes.com | Marketing | Scoop.it
For the past few weeks I’ve been having a bit of a weird problem. There’s a technology I know I
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Digital marketing focus for 2013: Content, mobile and social media marketing

Digital marketing focus for 2013: Content, mobile and social media marketing | Marketing | Scoop.it
An infographic from PwC revealed the top four digital marketing trends, with content marketing becoming a new priority for digital marketers.
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CHART: Showrooming Killer? Pinterest Drives 'Reverse Showrooming' At Bricks-And-Mortar Retailers

CHART: Showrooming Killer? Pinterest Drives 'Reverse Showrooming' At Bricks-And-Mortar Retailers | Marketing | Scoop.it
Pinners later buy pinned items in-store. ;
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Which Comes First: Content or Marketing Automation Software?

Which Comes First: Content or Marketing Automation Software? | Marketing | Scoop.it
Content - For most software purchases, you identify a business process that could be accomplished more efficiently with the help of technology. Then you buy it. Then you use it. Then your ...
Daniel Gorringe's insight:

A lot of good common-sense advice about how to use content here, not least of which is "think about your audience".

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Sales people blaming the price...

According to new data just out from Corporate Visions, most salespeople (81%) say CRM systems aren't helping them close the deal. Why? Because of price points.
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Six Steps to Content Marketing Success - Business 2 Community

Six Steps to Content Marketing Success - Business 2 Community | Marketing | Scoop.it
"marketers make excuses" is harsh; we're busy enough already, but it's a good article otherwise: engaging content doesn't have to be difficult, especially when you recognise that it's not us marketers who produce the best content - who in your businesses should be creating primary content for you?
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How the Success of Marketing Automation Impacts Sales Enablement

How the Success of Marketing Automation Impacts Sales Enablement | Marketing | Scoop.it
Sales people are people, relationships are personal, not just KPIs and digital touch points...
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2013 State of Inbound Marketing report

2013 State of Inbound Marketing report | Marketing | Scoop.it
HubSpot’s 2013 State of Inbound Marketing Report is the most comprehensive review of the inbound marketing industry. Download the full report here.
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Best Practices in Business to Business (B2B) Content Marketing [INFOGRAPHIC] | The National Law Review

Best Practices in Business to Business (B2B) Content Marketing [INFOGRAPHIC] | The National Law Review | Marketing | Scoop.it
Content provider ContentCrossroads.com recently developed an infographic about best practices for B2B marketers, including the most popular, most profitable and easiest content to develop for B2B marketers looking to gain the attention of prospects.
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How Marketers Expect Social Spend to Increase [Infographic] - Profs | #TheMarketingAutomationAlert

How Marketers Expect Social Spend to Increase [Infographic] - Profs | #TheMarketingAutomationAlert | Marketing | Scoop.it
Social Media - The majority (62%) of advertising and marketing executives expect companies to increase their spending on Facebook marketing in the next 12 months, according to a recent report.

Via CYDigital
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CYDigital's curator insight, July 29, 2013 5:58 AM
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Sales & Marketing: You Can’t Have One Without The Other - Business 2 Community

Sales & Marketing: You Can’t Have One Without The Other - Business 2 Community | Marketing | Scoop.it
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How content marketing fails

How content marketing fails | Marketing | Scoop.it
Facebook and Tumblr's recent branded content projects demonstrate the importance of linking content marketing to a clear business objective
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Marketing Automation | Rankings of Best Marketing Automation Software

Marketing Automation | Rankings of Best Marketing Automation Software | Marketing | Scoop.it
Marketing Automation. Rankings and reviews of best marketing automation software and marketing automation tools.
Daniel Gorringe's insight:

Ooooh... I like a good ranking

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4 Pros, Cons, Fears and Facts B2B Marketers Should Know - Business 2 Community

4 Pros, Cons, Fears and Facts B2B Marketers Should Know - Business 2 Community | Marketing | Scoop.it
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What the Gareth Bale Saga Taught Us About Content Marketing - Business 2 Community

What the Gareth Bale Saga Taught Us About Content Marketing - Business 2 Community | Marketing | Scoop.it
Two topics close to my heart
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MarketingConnect revolutionizes event communications

MarketingConnect revolutionizes event communications | Marketing | Scoop.it
Oh god, not another marketing automation system. But this one is designed especially for the events industry, I suppose I'll have to look in to it
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Market automation reaches tipping point with CMOs: Ovum

Market automation reaches tipping point with CMOs: Ovum | Marketing | Scoop.it
Marketing automation is reaching a tipping point that will see it become more readily adopted across organisations, according to new research from Ovum’s Digital Marketing and Connected Customer practice.
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The History of SEO, and a Glimpse Into Its Future [SlideShare]

The History of SEO, and a Glimpse Into Its Future [SlideShare] | Marketing | Scoop.it
Explore the changes SEO has undergone in the past two decades and get perspective on where it will be going.
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Three inspiring B2B marketing case studies

Three inspiring B2B marketing case studies | Marketing | Scoop.it
FT.com using dynamic content in adverts (dynamic adverts), which are matched to content in articles: paid online advertising that delivers?
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Advanced Marketing Automation Techniques

Advanced Marketing Automation Techniques | Marketing | Scoop.it
Ryan Bonnici continues his three-part series on mastering the art of marketing automation by going ‘Beyond the Basics’.
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63% of CRM Initiatives Fail - Direct Marketing News

63% of CRM Initiatives Fail - Direct Marketing News | Marketing | Scoop.it
Here's what marketers can do to help improve CRM success rates.
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